Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Ricardo Pérez de Lara: First Mexican Ferrari Challenge Champion

Written by admin on . Posted in Americas, Marketing, Mexico, Sports

Ricardo Pérez de Lara in Abu Dhabi

Ricardo Pérez de Lara Abu Dhabi

Ricardo Pérez de Lara is a Mexican driver born in Mexico City in 1975. He began his career in the late ’90s with great success, obtaining titles in the Formula 2 and Formula 3 championships endorsed by the FIA (International Automobile Federation). Since his beginnings in 1997 to the present day, Ricardo has positioned himself as a solid runner and winner.

This month Ricardo makes history as the first Mexican to win the world championship Ferrari Challenge at the Yas Marina circuit in Abu Dhabi, in which he competed against the best 30 riders in the Asia-Pacific, European, and North American regions. Ricardo demonstrated his great talent to achieve victory and carry the anthem of our country in international courts. With a time of 41 minutes, 24 seconds, and 153 milliseconds, Ricardo Pérez de Lara finished the race to win the championship Ferrari Challenge Trofeo Pirelli AM.

After the North American Ferrari Challenge Championship, with 11 podiums under his belt, Ricardo Pérez de Lara traveled to Abu Dhabi to compete in the global specialty, where he won the World Championship AM.

Back in May 18, 2014 at Laguna Seca Race Track, I had the pleasure of meeting Ricardo and his team in person. Ricardo proudly waived the Mexican flag on top of the podium steps, winning first overall and in his Trofeo Pirelli class.

After starting in pole position, Ricardo continuously increased his margin ahead of Henrik Hedman of Ferrari of Fort Lauderdale, who finished second.  At the end of the race I had the opportunity to talk to Ricardo for a few minutes. He said he felt increasingly confident aboard his Ferrari 458:

“I am very happy, the team has worked very well. This must be why so many people have supported us. Telcel, Benotto, Interprotección, Aeroméxico have been on this project and believe in our work. We cannot yet claim victory though; we are doing well but we are working hard on it.”

This post is also available in: Spanish

Tags: , ,

Trackback from your site.

Leave a comment

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more