Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

A Shared New Year’s Resolution for the U.S.A. and Cuba

Written by admin on . Posted in Americas, Caribbean, Marketing, U.S. Hispanic

JenCarlos Canela

JenCarlos Canela

There was no better way for the United States to begin to “cut loose the shackles of the past” than by allowing Jencarlos Canela, a Cuban-American, to push the button to begin the new year’s countdown at New York’s Times Square. It was a sign of the times, and it was not just pure coincidence that the first Latino to do this celebration happened to be of Cuban descent. It was a great way to welcome 2015 and to mark – what could possibly be – the beginning of a new relationship between the United States and Cuba.

I shared the news a few days before New Years with a Cuban colleague who is now living in the United States. His first reaction was, “Who is this guy?” He did not even know who he was, and quite frankly, neither did I. When I told him his ancestry he said, “If that is the case, then why did they not let Gloria Estefán do it?” Great point. Though personally, I think that an older Cuban artist would have been a symbol of the past, and as Obama announced, it is a “new chapter” in US-Cuba ties. Here’s to a New Year’s resolution for both countries.

This post is also available in: Spanish

Tags: , , ,

Trackback from your site.

Leave a comment

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more