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Written by admin on . Posted in Marketing, Sports

New England Wins Super Bowl XLIX

New England Wins Super Bowl XLIX

Prior to Super Bowl XLIX (2015 SeaHawks vs. Patriots) we posted an article in Reach Hispanic regarding the viewership in past Superbowls. This article stated that according to Nielsen, viewership numbers have held relatively steady with over 100 million viewers.

Super Bowl XLVIII (2014 Seattle vs. Denver) had the highest number of viewers with 112.2 million viewers in the United States. This is only a year ago, so I was curious if Super Bowl XLIX (2015 Seattle vs New England) would surpass that number or fall behind.

I would like to say that I am surprised, but I am not. The New England Patriots’ 28-24 victory over the Seattle Seahawks was the most-watched show in U.S. television history, according to the latest Nielsen data.

Let me repeat that again: the most watched SHOW in U.S. history; we are not just comparing it to prior Super Bowls. Sunday’s game was the highest-rated Super Bowl in the last 30 seasons with 114.4 million viewers, which is 2.2 million viewers more than last year’s Super Bowl.

With so many viewers, it doesn’t come as a surprise that Hispanic viewership numbers break new records each year: from 8 million for XLIV (2010) to nearly 18 million for XLVII (2013). I will be very interested to find out what this year’s numbers are.

This post is also available in: Spanish

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