Latin America stands out for its creative people, and its advertisements are no exception.
As we all know, advertising should be innovative and memorable so that the product that is being announced has consumer appeal. Something curious happened in 1994: a Costa Rican company released an ad promoting its cookie, which led to a complete boom around Central America. What was the appeal of the ad?: it consisted of a romantic song, which made it to Salvadoran radio, where it was heard by a Salvadoran woman who dedicated it to her partner.
Today, many companies in Latin America continue to innovate the market with their ads, reaching consumers and increasing their sales. They have now achieved important positions to continue infiltrating the market.
For all of you who lived in Central America in that era, you probably remember this commercial which was meaningful for many:
This post is also available in: Spanish
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