Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Latin America’s Creative Advertising

Written by admin on . Posted in Americas, Central America, Marketing, South America

Anuncio Galleta Tipo Riviana Pozuelo

Anuncio Galleta Tipo Riviana Pozuelo

Latin America stands out for its creative people, and its advertisements are no exception.

As we all know, advertising should be innovative and memorable so that the product that is being announced has consumer appeal. Something curious happened in 1994: a Costa Rican company released an ad promoting its cookie, which led to a complete boom around Central America. What was the appeal of the ad?: it consisted of a romantic song, which made it to Salvadoran radio, where it was heard by a Salvadoran woman who dedicated it to her partner.

Today, many companies in Latin America continue to innovate the market with their ads, reaching consumers and increasing their sales. They have now achieved important positions to continue infiltrating the market.

For all of you who lived in Central America in that era, you probably remember this commercial which was meaningful for many:

This post is also available in: Spanish

Tags: ,

Trackback from your site.

Leave a comment

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more