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The City of Eternal Spring

Written by admin on . Posted in Americas, Marketing, South America

Panoramic view of Medellín, Colombia

Panoramic view of Medellín, Colombia

Medellín, the second-largest city in Colombia, is nestled in the Aburrá Valley, a central region of the Andes Mountains in South America. Because of the pleasant spring-like climate all year round, Medellín is known as “La Ciudad de la Eterna Primavera” or “City of the Eternal Spring”.

From the mid-1980’s to present day, Medellín has seen an enormous transformation. Some of this is due in part to a marketing campaign begun in the 1980’s, “Depende también de ti, darle amor a Medellín” (It depends on you too, to give love to Medellín). This sense of pride helped pave the way to the thriving city it is today.

Medellín was awarded 2013 “Innovative City of the Year” on March 1, 2013 after beating New York City and Tel Aviv. It now includes approximately 20 public libraries, 40 museums, 21 public parks, and 28 theaters.

On my latest trip to Colombia, I decided I had to go visit Medellín. After having read so many great reviews, I decided: why not? And, wow, was I in for a surprise. The view of the valley was breathtaking. The views, food, culture, and people were all spectacular. On your next trip, go visit Medellin and you won’t regret it.

This post is also available in: Spanish

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