Only two weeks ago I had the opportunity to visit Mexico City and Guadalajara on business. You have to go there to enjoy their food, the friendly people, tequila… almost everything but the traffic. It’s true, there’s a lot of traffic, but when you have a cell phone with Internet connection… it’s bearable.
This last observation made me realize that in a lot of public places, the level of connectivity was extremely high. Whether it was in cafes, food courts, malls, bars, etc., the number of connected users “glued” to their cell phones was no less. While reviewing the latest study from IAB, I found that 9 out of 10 Mexican internet users always take their phones with them. Now I understand why you see them everywhere with their devices. Apparently – according to the same report – these devices have gotten people so dependent on them that 42% of people can’t leave home without them. It seems that leaving without your phone is like leaving without money.
I certainly don’t think it’s simply a trend. Mexico has made many efforts to achieve this state of connectivity. In fact, Mexico had the third largest mobile bandwidth growth among members belonging to the Organization for Economic Cooperation and Development (OECD). In other words, there are strong stakes to connect everyone.
It’s clear that Mexico will be the next market with major potential to conduct business via mobile. My suggestion? Prepare yourselves, advertisers, to improve your marketing mix towards these devices. It’s what’s coming, I guarantee it.
This post is also available in: Spanish
Trackback from your site.