I was surprised when I saw that our Facebook page had lost 35 likes/followers in one day, March 10. For a moment I thought I was doing something wrong. Then I decided to search for some answers on the Internet and I found out that our company page was not the only one experiencing a decrease of Facebook Likes/followers.
What I found: Facebook is just doing a deep cleaning by getting rid of false and inactive accounts. Apparently, this is not the first time Facebook is doing a ‘deep cleaning’. Last year, a Facebook user asked Facebook support, “How did my page likes decrease from 2,997 to 2,305 in less than 12 hours?!! Help.”
This is what the Facebook Help Team responded: “Authentic identity is important to the Facebook experience, and our goal is that every account on Facebook should represent a real person. Our efforts to allow only authentic users on the site can result in a decrease in fan count of Pages with which those accounts had been associated.”
Losing Likes doesn’t mean that people have unliked your Facebook page. If you want to see how many people have unliked your page, go to Insights Likes, and then you’ll see how many people have unliked your page. Facebook is doing its best to make page Likes and interactions more meaningful. This will help Facebook page managers and marketers measure results more accurately based on real followers and therefore, real interactions.
Here is Facebook’s advice if you don’t want to see your page likes decrease:
- Don’t buy fraudulent likes
- Focus on key business objectives
- Be cautious to avoid infecting your computer with malware
This post is also available in: Spanish
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