The Arizona Diamondbacks have officially launched their Hispanic-community focused marketing campaign in 2015. The tagline “Somos Hispanos. Somos D-backs” translates into “We are Hispanic. We are D-backs” and will be featured in print, TV, radio, and social media. Their first commercial features Venezuelan David Peralta, Mexican Oliver Perez, and Cuban Yasmany Tomas. All 162 regular season games will be broadcast in Spanish.
Los D-backs currently have five Latin American countries represented in the big league camp: Mexico (Pérez and Walter Ibarra), Venezuela (Peralta and Endar Inciarte), Cuba (Tomas and Yoan López), Panama (Randall Delgado and Enrique Burgos) and the Dominican Republic (Rubby De la Rosa).
“. . . we hope to continue to make an impact in our Hispanic community and establish a culture of diversity in everything we do,” said D-backs President and CEO Derrick Hall.
Having grown up in New York, I’m still a Yankee fan, but this new campaign just might make me watch a D-back game. Who knows?
This post is also available in: Spanish
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