Google announced that it is making two major changes in its search algorithm to rank mobile search results. It will use “mobile-friendly” factors in its results starting on April 21, 2015 and will place mobile apps that participate in the indexing to improve results.
Mobile devices are used more and more to search the internet. In fact, the current percentage of use of mobile devices and tablets is equal to that of desktop computers.
Google has decided on this change in algorithm in order to adapt to the situation and provide a better search experience and mobile navigation. With this change, Google also gives greater importance to mobile-adapted web design as an indexing criterion.
Given that the percentage of visits coming from these devices continues to go up, a drop in visits from these devices is going to seriously affect the total visits and sales for pages that do not adapt.
You can check the percentage of visits that you will risk losing based on their origin in Google Analytics.
To do this, you must go to Audience > Mobile > Overall View.
Check if your site is mobile-friendly
We’ve created a short demonstration on how to verify whether or not your web site is apt for mobile devices. The URL is available in the video.
For Google, your website must be mobile-friendly. Don’t fall away from search results.
If you want better positioning in Google search results, make sure your web site is optimized for mobile.
This post is also available in: Spanish
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