I regret to inform my erudite economy-loving readers that despite the title, I am not going to talk about David Ricardo. I’ve taken the concept from his studies that gave rise to the Law of Diminishing Returns to make an analogy about the growth of mobile devices in Latin America.
And what I have to tell you is that there is good and bad news. The bad news is that according to eMarketer, “the number of mobile phone users in Latin America is growing at an increasingly slower pace.” So much so that the most depressing rate of all will be reached in 2018, when the number of users of this type of device will only grow by 2% in the region. This, of course, has nothing to do with the permeability of the sector, but with the fact that it is getting to a point of saturation, causing users to have less incentive to have more devices than they already do.
The good news is that devices are increasingly more advanced, and since they cover an important part of the market there is room for other opportunities. One of these is the possibility for marketing executives to place their ads in mobile, taking advantage of abilities and features such as: movement, sound, content, context, etc. These features, of course, do a great job of hooking users into advertisements. (Mobile Video Buyers Guide).
As with everything, there are certain technical features that need to be taken care of, but fortunately for my erudite readers, this won’t be a problem. Right? Shhhh… don’t tell anyone, but I’ll leave you with some facts that you should know. As they say, just in case. Or as we say in Chile, “por si las moscas.”
Now you know, take advantage of mobile video!
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