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Keeping the Latino in “Jane The Virgin”

Written by admin on . Posted in Americas, Marketing, U.S. Hispanic

Jane the Virgin

Jane the Virgin

On June 27, 2013 American television network The CW announced that it was planning to release a new show based on the Venezuelan soap opera, “Juana la virgen.” Jane the Virgin has received critical acclaim. Rotten Tomatoes gives the first season of the show a rating of 100% based on 38 reviews, with a rating average of 7.5 out of 10.

The appeal of such a show is obvious to broadcasters: according to U. S. Census, 17.1 percent of the American population — more than 54 million people — identifies as Hispanic or Latino. Hispanic audiences are deeply engaged TV consumers, watching more than 127 hours of traditional and time-shifted programming a month, according to the most recent data from Nielsen.

Ben Silverman, CEO of entertainment production company Electus, commented that when he is scouting shows from Latin America, “I want to keep the Latin element in them. I want to find the connective tissues that would also work for the U.S. Hispanic audience.”

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