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Written by admin on . Posted in Americas, Marketing, U.S. Hispanic

Brian Patrick (photographer)

Brian Patrick (photographer)

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco. This year’s 10th anniversary Con Sabor Latino Gala was one of best that I have attended.

I walked into a ballroom with more than 500 guests, all gathered with the same purpose. The Latino Community Foundation strengthens Latino philanthropy by providing capacity building grants and investing in Latino communities, increasing the participation of Latinos in philanthropy, and fostering policy change through philanthropy to enhance equity and inclusiveness.

According to a Congressional Research Service report, by 2050 Latinos will represent one-third of the total US population. A lot remains to be done, however, to cultivate and unleash the potential of Latinos on their path to success—and philanthropy needs to play an instrumental role.

The majority of Latino philanthropy remains concentrated in funding educational goals, health, and legal services and programs related to civil and immigrant rights.

About a year and a half ago I joined the Latina Giving Circle of the Latino Community Foundation of San Francisco. The Circle is a program of the Latino Community Foundation, that runs on staff support and a group of women who gather to combine their assets: money, talents, a shared vision, and strategy. This is an intergenerational group of highly accomplished women representing different professions, including banking, Marketing, Tech, to name a few.
We have committed ourselves and our financial and other resources to support Latino causes in our communities.

I personally joined The Latina Giving Circle because it gave me the opportunity to give back to my community. It is very important to me and I wish that more Latinas would support more causes focused on the Latino community.

This post is also available in: Spanish

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