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Written by Eduardo Reyes on . Posted in 360 videos, Marketing

*This is a DEMO, we don’t have a formal agreement with the brand. The only purpose of this DEMO is to show the capability of the 360 degrees video

Fiat Chrysler Automobiles’ Ram Trucks brand will feature two new limited edition pickups at the Chicago Auto Show this week. Showing off a flair for custom design, the light-duty 1500 Copper Sport and the heavy-duty 2500 and 3500 Night editions will make their public debut.

The Copper Sport, a moniker referencing its exclusive Copper Pearl paint job, joins the Ignition Orange as the second limited edition version of the 2017 Ram 1500 Sport pickup truck.

Consumers looking for an edgier Ram 1500 that features black decals and badges, and 22-inch polished aluminum wheels on two-wheel drive models will have little time to waste as production will be limited to 3,000 vehicles. The truck will be available later this month with a starting price of $45,630 before destination.

2017 Ram 1500 Copper Sport.

2017 Ram 1500 Copper Sport. (Photo: Ryan ZumMallen/Trucks.com)

“The Ram 1500 Copper Sport builds on the ever-increasing demand for factory-custom trucks,” said Mike Manley, head of Ram Brand, FCA – Global. “Our customers continue to enjoy the attention to detail and styling our designers put into each trim level, and this new eye-grabbing model will not disappoint.”

Inside, the Ram Copper Sport boasts colored stitching and accents, as well as a 9-speaker Alpine sound system and subwoofer.

2017 Ram 1500 Copper Sport interior

2017 Ram 1500 Copper Sport interior. (Photo: FCA)

Ram’s custom-inspired styling cues can also be found on the Ram 2500 and Ram 3500 Night editions. The heavy-duty trucks are an extension of the light-duty Ram 1500 Night announced last year, adopting its blacked-out wheels, lighting bezels and badging. And the white lettering stenciled on the LT285/60R20E off-road tires adds a pop to the look.

2018 ram 3500 truck night edition

2018 Ram 3500 Night edition. (Photo: Ryan ZumMallen/Trucks.com)

Production of the 2017 Ram HD Night editions has already started, and the trucks are priced from $45,520 before destination.

2018 Ram 3500 Night edition

2018 Ram 3500 Night edition. (Photo: Ryan ZumMallen/Trucks.com)

Source: https://www.trucks.com/2017/02/08/2017-chicago-auto-show-ram-trucks/

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Eduardo Reyes

From Chile, Eduardo started the adventure to work with the Alcance team in International Sales. Graduated in business, he received his master degree in innovation. Nowadays, his job is identify leads who are interested to connect the U.S. Hispanic and Latin American markets.

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