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Author Archive

Alfredo C.

Born in Havana, Cuba. Bachelor’s degree in Graphic Design and a Master’s degree in Web Design and Development.

eMerge Americas Gathers Latin American Startups

Written by Alfredo C. on . Posted in Americas, Marketing, Technology

Startup Showcase

Startup Showcase

In its second year, the eMerge Americas conference attracted 500 companies from around the world in an effort to transform Miami into a tech hub. The most recent edition of this event took place between May 1-5 this year.

eMerge Americas is a global exchange of ideas centered on the industries of technology and innovation. The conference serves as a platform connecting avant-garde startups, world leaders of the industry, and investors by way of North America, Europe, and Latin America. In five intensive days, interactive sessions and engaging presentations designed to foster discussion and creativity are held in the most symbolic spots in Miami.

How to Assess Mobile Usability With Google Webmaster Tools

Written by Alfredo C. on . Posted in Marketing, Mobile, Technology

Google Webmaster Tools

Google Webmaster Tools

Due to the ease and widespread growth of mobile devices, Google has made mobile usability a major priority. This shouldn’t come as a surprise, since one of Google’s policies is to maintain efficient service in the delivery of information, especially in search results (if a user does a mobile search that hits a site not compatible with the device, the user will promptly leave the page and most likely try again from another search engine). Because of this, Google saw itself forced to change its ranking algorithm.

New Google Algorithm for Web Sites that are Mobile-Friendly

Written by Alfredo C. on . Posted in Digital, Marketing, Technology

For Google, your website must be mobile-friendly.

For Google, your website must be mobile-friendly.

Google announced that it is making two major changes in its search algorithm to rank mobile search results. It will use “mobile-friendly” factors in its results starting on April 21, 2015 and will place mobile apps that participate in the indexing to improve results.

Mobile devices are used more and more to search the internet. In fact, the current percentage of use of mobile devices and tablets is equal to that of desktop computers.

What Does Google Hope for Cuba?

Written by Alfredo C. on . Posted in Americas, Central America, Digital, Marketing, Technology

Google Cuba

Google Cuba

Cuba has one of the lowest rates of Internet access in the world, but that has not stopped Google from sending some of its main executives to discuss, examine, and explore the potential island market.

These visits coincide with the recent flexibility that the US government has gained to normalize relations between both countries, allowing executives from North American businesses to travel to Habana to advance negotiation strategies for the eventual moment when the restrictions imposed more than 56 years ago are dissolved.

HACEMOS Promotes High-Tech Careers for Hispanics

Written by Alfredo C. on . Posted in Americas, Caribbean, Marketing, U.S. Hispanic

Hispanic Students in the United States and Puerto Rico.

Hispanic Students in the United States and Puerto Rico.

On February 28, an event was celebrated which unfortunately doesn’t receive the same advertising or importance of other events on the yearly calendar. I’m talking about National High Technology Day. This is an annual celebration, and this year it was celebrated across 32 cities in the United States and Puerto Rico with a turnout of more than 2,200 students for this 15th edition.

Several Hispanic students take part in this annual celebration organized by AT&T and Group HACEMOS, who offer support and resources to create strong communities by promoting education.

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Brian Patrick (photographer)

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IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

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