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Courting Hispanic Voters in NY and NJ

Written by Beto on . Posted in Marketing, U.S. Hispanic

Hispanics are an important bloc of voters for politicians in the Northeast

Hispanics are an important bloc of voters for politicians in the Northeast

Two recent articles on Newsworks New Jersey “Booker, Christie court growing Hispanic voting bloc in N.J. campaigns” and Fox News Latino “New York City Mayoral Election Could Pivot On Latino Vote” discussed the growing sway of Hispanic voters in both New York and New Jersey.

In New York, with a looming mayoral election to replace the popular Mayor Bloomberg, candidates have been “making frequent forays into Latino neighborhoods, shaking hands with voters and often greeting them in Spanish”, according to the Fox news piece, which was based on reporting by AP.

The Future is Young and Hispanic

Written by Beto on . Posted in Marketing, U.S. Hispanic

Latino Children

Latino Children

Brian Latimer of NBC Latino reports that, according to the federal government’s annual statistical study called the ‘America’s Children Report’, by the year 2050 “about half of the American population under age 17 will be either Hispanic, Asian or of two or more races.”

Latimer notes that the report projects that 36 percent of those children will be Hispanic, up from 24 percent in 2012. Ironically, this will happen despite what experts have said is a steep decline in Hispanic birth rates because of the lagging national economy. In addition, the report says that “Latinas are now having their first child most frequently between the ages of 25 and 29 compared to two years ago when they tended to have their first child between 20 and 24 years old.”

Baby Food with Hispanic Flavor

Written by Beto on . Posted in Marketing, U.S. Hispanic

Goya Beech-Nut

Goya Beech-Nut

In Mamiverse’s “healthyMami” section, Betsy Rivera writes (in both English and Spanish) about Beech-Nut and Goya, introducing a Hispanic-inspired baby food line. This new line—Rivera notes there are more than 20 flavors in all— are ‘traditional Hispanic flavors’, and importantly, are 100% natural and contain no artificial colors, flavorings or preservatives.

As Rivera notes when she feeds her daughter, Nanda, the Mango sample, “I particularly appreciated the fruit selections, as they’re a departure from the same old apple, pear or banana routine.” Nanda apparently loved the Mango above all, and Betsy notes that “It’s not easy to find whole fruit mango or guava where I live.”

Targeting the Hispanic Sports Market

Written by Beto on . Posted in Marketing, Sports

Hispanics in Sports

Hispanics in Sports

With World Cup 2014 looming in Rio, Street & Smith’s Sports Business Daily Global Journal’s ‘On the Ground’ presented a review of an interesting panel discussion at the 2013 Intersport Activation Summit entitled “The Shifting Paradigm of Hispanic Sports Marketing and Sponsorship Activation.”

The panel discussed targeting the Hispanic demographic but noted that the focus can’t be solely on soccer and must include other sports, depending on the geographic region. ESPN Deportes GM, Lino Garcia, said it best: “Soccer is a big driver in sports for Hispanics. Two-thirds of the U.S. Hispanic population is Mexican; their number one sport is soccer. South Americans, their number one sport is soccer. However, when you look at the Caribbean and their top sports, soccer is not even one of them. It’s baseball, basketball, NFL. You can’t get the whole marketplace if you’re only focusing on soccer.”

Coors Light Under Fire for Use of Puerto Rican Flag

Written by Beto on . Posted in Marketing, U.S. Hispanic

National Puerto Rican Day Parade, Inc.

National Puerto Rican Day Parade, Inc.

An interesting wrinkle recently in association with the popular Puerto Rican Day Parade in New York City, which last year drew 80,000 marchers and more than 2 million spectators. Coors Light, one of the Parade sponsors along with Goya, JetBlue, Univision 41, and Banco Popular, had a commemorative can designed in conjunction with The National Puerto Rican Day Parade, Inc.

The problem is that, according to the New York Times, “The cans were imprinted with a circular logo that depicted the Puerto Rican flag as an apple along with the words: “National Puerto Rican Day Parade, Inc.” A number of East Harlem politicians and a grassroots organization called “Boricuas for a Positive Image” took umbrage, causing MillerCoors to withdraw the cans from circulation.