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Christopher Stanley

Alcance Meda Group‘s Founder/CEO Chris’ path to Hispanic culture wasn’t obvious growing up in Midland, Michigan. Today Chris leads a multicultural staff, travels frequently to Latin America.

Election day 2016: Hispanic voter impact

Written by Christopher Stanley on . Posted in Research, U.S. Hispanic

The upcoming 2016 U.S. elections promise not only to be interesting (to put it mildly), but also will show the impact of a voter population that is continually more diverse. According to a recent post on Pew Hispanic…..1 in 3 eligible voters will be Hispanic, black, Asian or other ethnic minority with much of that growth coming from Hispanic eligible voters.

Looking at 2012 – 2016, while non-Hispanic white voters outnumber those of ethnic or racial minorities, the share continues to slip. Hispanic (17%) and Asian (16%) are the groups with the strongest percentage growth, and with the numbers of Hispanic and Black eligible voters being nearly even there will continue to be an increasing impact on the elections by non-White voter groups.

Quick hits from the article:
– Non-Hispanic whites: 69% of eligible voters, but accounted for 76% of all eligible voters who died between 2012-2016
– Non-Hispanic whites: only accounted for 57% of new eligible voters who turned 18 between 2012-2016
– Racial and Ethnic minorities who make up 31% of the electorate accounted for 43% of new eligible voters born in the U.S. who became eligible in that period.

Adding in immigration among Hispanic and Asian groups, these groups will continue to have an increasing impact on the U.S. elections going forward and the candidates and political parties should continue to increase their efforts to be inclusive of these groups.

Pew Research Center

Pew Research Center: Changes in 2016 electorate

Portada’s 10th Annual Hispanic Advertising & Media Conference

Written by Christopher Stanley on . Posted in Events

Portada's 10th Annual Hispanic Advertising and Media Conference, the pre-eminent event for Hispanic and Multicultural Marketers

Portada’s 10th Annual Hispanic Advertising and Media Conference, the pre-eminent event for Hispanic and Multicultural Marketers

When: September 14-15, 2016

Where: New York City, NY

Join us as we celebrate 10 years of excellence. Portada’s 10th Annual Hispanic Advertising and Media Conference, the pre-eminent event for Hispanic and Multicultural Marketers will be preceded by the Hispanic Sports Marketing Forum on Sept. 21. Renowned for connecting the best minds in Hispanic marketing and media to discuss the latest trends and changes in the marketplace, Portada’s flagship Hispanic conference is a can’t-miss event. Take advantage of this premier opportunity to gain access to the best content and unparalleled networking opportunities. Portada’s custom branding opportunities and strategic sponsorships will increase your visibility and maximize marketing efforts with major U.S and U.S. Hispanic Marketing executives from the brand, agency and media side.

Special 10th Anniversary Celebration Customized Sponsorship including Brand Integrations in 10th Annual Hispanic Marketing and Media Award Program.

For More Information Visit: https://www.portada-online.com/events/hispanic-conference/

ANA Multicultural Marketing & Diversity

Written by Christopher Stanley on . Posted in Events

ANA Multicultural Marketing & Diversity Conference

ANA Multicultural Marketing & Diversity Conference

When: Sunday, October 9 – Tuesday, October 11, 2016

Where: JW Marriott Los Angeles at L.A. Live | 900 Olympic Blvd. |Los Angeles, CA 90015

The ANA 2016 Multicultural Marketing & diversity Conference is one of the premier Multicultural Marketing conferences each year.

More info: http://www.ana.net/conference/show/id/MCC-NOV16

AHAA 20/20: The Future in Focus

Written by Christopher Stanley on . Posted in Events

Ha annual conference April 18-20, 2016

Ha annual conference April 18-20, 2016

AHAA 20/20 is a nod to our 20th anniversary, and we have a jam-packed agenda to help ensure your brand and business are thriving 20 years in the future. You will walk away with groundbreaking research, innovative trends taking our industry by storm, and a roadmap to navigate disruptive demographics. MOST IMPORTANTLY, AHAA provides opportunities to learn from companies who are killing it – changing their industries with fresh business models and technology!

All the big players are going – are you?  For more information visit: http://www.ahaa.org/Events/Annual-Conference

 

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