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Author Archive

Christopher Stanley

Alcance Meda Group‘s Founder/CEO Chris’ path to Hispanic culture wasn’t obvious growing up in Midland, Michigan. Today Chris leads a multicultural staff, travels frequently to Latin America.

U.S. Hispanics Shifting Their Religious Affiliation

Written by Christopher Stanley on . Posted in Americas, Marketing, U.S. Hispanic

While the rise in the Hispanic population in the U.S. has been increasing its share of the Catholic church affiliation, the percentage of U.S. Hispanics who identify as Catholic has seen dramatic shifts away from Catholicism.

While the rise in the Hispanic population in the U.S. has been increasing its share of the Catholic church affiliation, the percentage of U.S. Hispanics who identify as Catholic has seen dramatic shifts away from Catholicism.

Knowing Pope Francis’ Latin American roots and the traditionally strong connection between the Catholic Church and Latin America – and even the U.S. Hispanic community – the findings from the PewResearch Religion & Public Life Project are not only interesting, but in some ways a bit surprising.

While the majority (55%) of U.S. Hispanic adults still identify as Catholic, this represents a sharp decline from 2010 research, pinning that number at 67%. On the other hand, the percentage of Catholics that are Hispanic is on the rise. This is an admittedly surprising statement which immediately seems to contradict my previous claim about the drop in identification in the community.

Positive changes to H-1B Visas

Written by Christopher Stanley on . Posted in Marketing, U.S. Hispanic

USCIS

USCIS

At Alcance Media Group we have gone through the process of obtaining an H-1B Visa for foreign nationals that want to join our team. However, one key limitation has been the ability for their spouses to work. Considering the costs in the markets that my company generates – and for much of the U.S. population – a dual income is important. As an added bonus, the ability to work also allows them to integrate into the community.

As part of a new initiative by the Obama administration to attract highly-skilled foreign workers and encourage them to stay in the country, the US is revising certain regulations for some skilled-worker visas.  According to a recent Wall Street Journal article, the U.S. Commerce Secretary cited that 28% of new U.S. businesses are launched by immigrants and that 4 of 10 Fortune 500 companies were started by immigrants or their children.

IAB 2014 Digital Advertising Outlook

Written by Christopher Stanley on . Posted in Digital, Marketing, Research

IAB Interactive Advertising Outlook 2014

IAB Interactive Advertising Outlook 2014

First of all, a quick shout out to the Interactive Advertising Bureau (IAB) for doing an admirable task of bringing together the digital advertising world and being an advocate for both advertisers and publishers. They have provided for my company, as well as many others, research, advocacy, a standardization of ad sizes, and even commonly accepted business practices such as their Standard Terms & Conditions for Digital Advertising.

Secondly, I wanted to share the IAB 2014 Interactive Advertising Outlook (available in the Research Center) which is a great resource that is worth a quick look.  

Ad-Tech Hype 2014

Written by Christopher Stanley on . Posted in Digital, Marketing

Ad Tech New York

Ad Tech New York

According to a major agency executive speaking during the first session at Ad Tech San Francisco, the industry picks a term or technology and then overuses it.

Spoiler alert for those heading to Ad Tech New York: that word seems to be PROGRAMMATIC. Not only was there an incredible number of displays in the expo that apparently are excellent at behavioral targeting, programmatic buying, and have their exchanges etc, but almost half of the ads in the latest Ad Age are all mentioning the same thing.   

2014 Outlook: Latin America

Written by Christopher Stanley on . Posted in Americas, Marketing

Latin America 2014

Latin America 2014

Not normally one to read the Letter from the Editor section of magazines that often, the title “This is What 2014 Will Look Like” of an article in Latin Trade magazine, which started with the mention of the 7 presidential elections in 2014, definitely had my attention. The quick hits of the letter fall into pretty distinctive categories of positives and challenges.

Strong Growth:

  • Region expected to grow 3.5%
  • Good year for multilatina corporations, continuing their strong growth over the last five years.
  • Internet population of the region to grow by 21% (USA expected to grow 1%).
  • Sales of electronics to grow by 41%.

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IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

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