Bilingual Hispanic mobile users are 39% more likely to own a smartphone than the average user, while 75% of U.S. Latinos currently own smartphones. What’s more, 53% of Hispanics prefer mobile devices as their primary source for entertainment. If you didn’t get it yet, the Hispanic market is a key demographic for the telecommunications industry. However, the question of whether or not the telecommunications industry is doing enough to reach out to this market is most definitely not the resounding YES that it should be.
All the recent trends point to stats like the ones mentioned to not only show the importance of reaching Hispanics through their mobile phones, but also supporting the fact that they are important users and potential clients of the telecom companies. According to a recent article in Forbes by Glenn Llopis, many telecommunication companies do little more than translate some ads and say that they are reaching out, yet much more is required than that.
The overall Hispanic population in the U.S. is mobile savvy and a key market. Also noted in the article was the potential saturation of telecom messaging in the general market, which will force the telecommunications companies to look elsewhere for growth, such as the Hispanic market. At Alcance Media Group, while we have seen less of a sustained effort from major providers, those such as Verizon who have consistently reached out have seen excellent results.