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Author Archive

Christopher Stanley

Alcance Meda Group‘s Founder/CEO Chris’ path to Hispanic culture wasn’t obvious growing up in Midland, Michigan. Today Chris leads a multicultural staff, travels frequently to Latin America.

Latin America and the Winter Olympics in Sochi

Written by Christopher Stanley on . Posted in Americas, Marketing, South America

Sochi Olympics 2014

Sochi Olympics 2014

How many Caribbean nations sent athletes to Sochi? 
Answer: 6.

How many from South America? 

Answer: 6.

Brazil, Argentina, and Chile are each bringing 6 competitors to the games and Peru, Paraguay, and Venezuela are also participating. In fact, for the 2014 Winter Olympic Games there are a record 12 tropical countries participating. My personal favorite is the picture of Mexico skier Hubertus Von Hohenlohe wearing a Mariachi-style speed suit that has been commonly seen on the internet.

Uber & Mexico Business

Written by Christopher Stanley on . Posted in Americas, Marketing, Mexico

Uber

Uber in Mexico City

In the world of business travel, especially international business travel, convenience and security (and frequent travel program benefits) are paramount to the business traveler as well as the company. This couldn’t be more evident than in my last trip to Mexico City.

While I do like some adventure and will actually use the Metro in Mexico City (which most business travelers will not), there is a lot to be said for having confidence in the brands that you use. For me, there are a few brands that I very much trust when traveling to Mexico:

American Express: from the club in the airport with WiFi and a free beer, to the travel rewards, to the knowledge that if there is any issue (a stolen or lost card or an issue with a provider) I can count on them to resolve it.

American Airlines: Yes, we have our differences from time to time, and I still hold out hope for an SFO to MEX direct route sometime in the future, but having Elite level status most definitely makes travel easier.

Looking South: Trade Agreements and the Digital World

Written by Christopher Stanley on . Posted in Americas, Marketing, South America

Look South

Look South

It looks like the New Year is bringing some renewed interest in trade agreements for the Americas.  While we haven’t even finished the first month of 2014, Mexico has set new negotiations for the Mexico – Panama FTA and the U.S. Secretary of Commerce, Penny Pritzker, has announced a new initiative called “Looking South” to support companies in taking better advantage of the existing trade agreements that the U.S. has with Latin America.

There are of course plenty of people for or against these trade agreements, but for those of us who are already working across borders and are faced with the numerous challenges that it entails, these efforts are welcome. While companies like Alcance Media Group may not benefit from tariff protection or other things directly specified in FTA, overall the formalizing of relations has numerous benefits, such as leveling the playing field for doing business, getting credit, and hiring across borders.  

Resolution: Reach Hispanics

Written by Christopher Stanley on . Posted in Marketing

2014 resolution: Reach out to the US Hispanic market that is over 50 million strong and growing.  Take the first steps today to reach your 2014 marketing goals.

2014 resolution: Reach out to the US Hispanic market

Each year, the local gym fills up with people who have made what is probably the most common New Year’s Resolution of losing weight. By February, the gym is usually back to normal. The same tends to happen in business.

We create these great goals for the year, and while they seem Specific, Measurable, Attainable, Relevant and Time-bound (S.M.A.R.T.) the yearly goals depend on what happens in the short term. If your goal is to lose 30 pounds, work with some stepping stones such as losing 5 in a specific period. The same can be said for marketing.

(Mis)Understanding Hispanics

Written by Christopher Stanley on . Posted in Marketing

(Mis)Understanding Hispanics

(Mis)Understanding Hispanics

In a world full of studies drilling down to the specific activities of consumers, we thought that we would go with something a bit less scientific from Alcance Media Group. The study consulted exactly zero Hispanics outside the company and is not at all scientific. The findings in the (Mis)understanding Hispanics unfographic include randomly made up findings about Hispanic Millennials preferences for mayonnaise, or crunchy versus soft tortillas and of course what Hispanics named Brian prefer to be called other than Hispanic.

While there is plenty of valuable research on the Hispanic population cited here which can be reviewed in our Research Center, please enjoy this unfographic, and of course if you have suggestions for relatively tasteful made up statistics for the future, please send us your comments.

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