Author Archive

Christopher Stanley

Alcance Meda Group‘s Founder/CEO Chris’ path to Hispanic culture wasn’t obvious growing up in Midland, Michigan. Today Chris leads a multicultural staff, travels frequently to Latin America.

Latinos get their News in English

Written by Christopher Stanley on . Posted in Marketing

News in English

News in English

Smart marketers are continually looking to get their message out and connect with the Hispanic consumer in a variety of ways. Of course, the less savvy marketer may just translate an ad and throw it on Univision and say that he had done some Hispanic outreach; however, they will soon find out that it is not that simple.

In the latest report from Pew Hispanic Research Center there is a ray of hope for those marketers who are trying to reach U.S. Hispanics in English. Although the study shows that 68% of respondents say that they get at least some of their news in Spanish, the number has declined from 78% in 2006.  Additionally, in 2012, 82% of Hispanic adults said that they get at least some of their news in English, and 50% claim that they get their news in both languages. While the numbers are emphasizing the growing importance of English-language news for the Hispanic community (an example is Being Latino), there is of course still an important segment that continues to get information from their home country. 

The Growing Online Audience – LATAM Taking the Lead

Written by Christopher Stanley on . Posted in Americas, Marketing, Mexico

Online and mobile audiences in Latin America continue to outpace other regions in terms of the growing online audience.

Online and mobile audiences in Latin America continue to outpace other regions in terms of the growing online audience.

As someone with experience doing in business in Latin America, the fact that the region has the fastest growing online audience in the world is a positive sign. Recently I attended Portada’s Latin America Media and Advertising conference (Alcance Media Group was a sponsor), as well as observed a recent Comscore presentation, and the messages are definitely aligning in the digital world. An audience that is already significantly large, and the fact that it is the one of the fastest growing regions in the world (12% growth from March 2012-2013) highlight its importance.

There is a viewable presentation called Futuro Digital Latinoamerica 2013 available from Comscore (available only in Spanish) that gives a greater amount of detail on the region, but some of the more interesting findings are related to Mexico. While it is the second largest country in the region in terms of overall population as well as internet population, there are also numerous challenges in terms of digital access.

Rising E-Commerce in Mexico

Written by Christopher Stanley on . Posted in Marketing, Technology

E-commerce

E-commerce

Are the old days of waiting in long lines in Latin America to do everything from paying your electric bill to cashing your paycheck a thing of the past? Probably not yet.  However, for countries such as Brazil, Chile, Argentina, Colombia, and Mexico, the option exists for those who are digitally connected to avoid the lines and make an increasing amount of transactions online or through their mobile devices.

Increased credit card use, technological innovations, increased broadband connectivity, and smartphone penetration all offer the means to connect electronically, but just like in countries with strong e-commerce sales, the businesses themselves are realizing that it is not only convenient for the consumer, but can significantly decrease operating costs.  A recent report related to research on “Mobile and alternative payments in Mexico” cites the increased investment in mobile platforms for telecommunications as well as the banking sector in Mexico.  

The Mexicans Aren’t Coming; They’re Already Here

Written by Christopher Stanley on . Posted in Americas, Marketing, Mexico

Mexican American

Mexican American

While it is not a big surprise to most people that by far the largest Hispanic origin population in the U.S. is Mexican (64%), the extent of Mexican Americans may not be.  Compared with over 11 million Mexican immigrants living in the U.S., the next largest foreign-born population, 2 million from China, pales in comparison.  According to the recent study from Pew Research “A Demographic Portrait of Mexican-Origin Hispanics in the United States“, the dramatic rise in the size of the Mexican-origin population in the U.S. is the result of one of the largest mass migrations in modern history.

Prior to 2000, most of the increase was attributed to immigration, whereas in the last 10-12 years births to those of Mexican origin has surpassed immigration as the main driver of growth. The study is worth a read and does highlight the characteristics of the Mexican origin community in the U.S. with details about age, fertility, regional dispersion, homeownership and more.

Tequila Lime but Hold the Salt

Written by Christopher Stanley on . Posted in Americas, Marketing

Menos Sal, Más Vida

Menos Sal, Más Vida

The uphill battle that health departments throughout the world face is how to get people to make the right decisions.  In New York and San Francisco some legislators try to even take the decision out of the hands of the consumer by trying to regulate the amount of food or drink that can be served.

Instead of focusing on legislating behavior,  health departments such as Mexico City’s and others are opting for different tactics.  In the case of Mexico City, the Secretary of Health has launched a “Less salt, more health” campaign, with part of the focus on getting restaurant owners to remove saltshakers from the tables of 200,000 restaurants, taverns and cafes.  (Yes, you can still request it)