Don’t get me wrong, I am a fan of Central America as a place to visit… volcanoes, Mayan ruins, warm ocean and plenty of great surf. However, is it a place where international companies should be looking to invest their digital advertising dollars?
A recent Portada article “Centroamérica: Los Riesgos de ignorable corren por cuenta propia” states that the companies who solely focus on Brasil are missing a great opportunity. Brazil, Chile, Colombia and even Mexico are, for a variety of reasons, the darlings of companies investing in Latin America and are present in the news on a daily basis. Central America on the other hand, only enters into the mindset of many when something bad happens.