Smart marketers are continually looking to get their message out and connect with the Hispanic consumer in a variety of ways. Of course, the less savvy marketer may just translate an ad and throw it on Univision and say that he had done some Hispanic outreach; however, they will soon find out that it is not that simple.
In the latest report from Pew Hispanic Research Center there is a ray of hope for those marketers who are trying to reach U.S. Hispanics in English. Although the study shows that 68% of respondents say that they get at least some of their news in Spanish, the number has declined from 78% in 2006. Additionally, in 2012, 82% of Hispanic adults said that they get at least some of their news in English, and 50% claim that they get their news in both languages. While the numbers are emphasizing the growing importance of English-language news for the Hispanic community (an example is Being Latino), there is of course still an important segment that continues to get information from their home country.