Like most of the U.S. our company is diligently losing productive work hours due to the March Madness NCAA college basketball tournament (the NCAA main tournament website even has a Boss Button). We have an active contingent of alumni at Alcance Media Group from Indiana University and Michigan State University as well as an overall culture that follows sports, including any FC Barcelona match, as well as Puerto Rican & Cuban baseball. Long, oddly-timed lunches are sure to follow.
While soccer is global and heavily watched by U.S. Hispanic and Latin American audiences, the World Baseball Classic, NFL and others continue to increase in popularity. But what about NCAA College Basketball and others that have not been traditionally followed by the Latino market? According to a recent Nielsen Sports Insights report, Hispanics are tuning in. Here’s a look.