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Author Archive

Christopher Stanley

Alcance Meda Group‘s Founder/CEO Chris’ path to Hispanic culture wasn’t obvious growing up in Midland, Michigan. Today Chris leads a multicultural staff, travels frequently to Latin America.

MLS: Strong brand statement in the takeover of Chivas USA

Written by Christopher Stanley on . Posted in Marketing, Sports

Major League Soccer

Major League Soccer

Creating a sports league in the US is a monumental task (USFL, Pro soccer, Arena football). In 1996, Major League Soccer was founded in the US. Soccer is not new to the US; in fact, it is one of the most played sports by kids in this country. Because of the lack of a major professional soccer league, only for the few who played internationally was there a professional path.

On the heels of the 1994 World Cup, MLS was born. Working with the previous San Jose franchise, the San Jose Clash (now Earthquakes), I was able to attend the very first game of the league, where the amount of enthusiasm was impressive. From the beginning negotiations with FIFA were tough, making the success of the league all but certain. The global governing body wouldn’t allow even a team logo at the center of the field and posed major financial challenges to development.

Fast forward to 2014 and the league is showing that it is a force and in some markets has outshone even the NFL. Yes, we’re talking about Los Angeles, the nation’s 2nd largest TV market, and a place that is unable to hold onto an American football team but has two Major League Soccer teams, the LA Galaxy and Chivas USA. While the LA Galaxy dominates with strong attendance, the league announced that it was purchasing Chivas USA team and will install new management and most likely rebrand the team. 

Latin America and the Winter Olympics in Sochi

Written by Christopher Stanley on . Posted in Americas, Marketing, South America

Sochi Olympics 2014

Sochi Olympics 2014

How many Caribbean nations sent athletes to Sochi? 
Answer: 6.

How many from South America? 

Answer: 6.

Brazil, Argentina, and Chile are each bringing 6 competitors to the games and Peru, Paraguay, and Venezuela are also participating. In fact, for the 2014 Winter Olympic Games there are a record 12 tropical countries participating. My personal favorite is the picture of Mexico skier Hubertus Von Hohenlohe wearing a Mariachi-style speed suit that has been commonly seen on the internet.

Uber & Mexico Business

Written by Christopher Stanley on . Posted in Americas, Marketing, Mexico


Uber in Mexico City

In the world of business travel, especially international business travel, convenience and security (and frequent travel program benefits) are paramount to the business traveler as well as the company. This couldn’t be more evident than in my last trip to Mexico City.

While I do like some adventure and will actually use the Metro in Mexico City (which most business travelers will not), there is a lot to be said for having confidence in the brands that you use. For me, there are a few brands that I very much trust when traveling to Mexico:

American Express: from the club in the airport with WiFi and a free beer, to the travel rewards, to the knowledge that if there is any issue (a stolen or lost card or an issue with a provider) I can count on them to resolve it.

American Airlines: Yes, we have our differences from time to time, and I still hold out hope for an SFO to MEX direct route sometime in the future, but having Elite level status most definitely makes travel easier.

Looking South: Trade Agreements and the Digital World

Written by Christopher Stanley on . Posted in Americas, Marketing, South America

Look South

Look South

It looks like the New Year is bringing some renewed interest in trade agreements for the Americas.  While we haven’t even finished the first month of 2014, Mexico has set new negotiations for the Mexico – Panama FTA and the U.S. Secretary of Commerce, Penny Pritzker, has announced a new initiative called “Looking South” to support companies in taking better advantage of the existing trade agreements that the U.S. has with Latin America.

There are of course plenty of people for or against these trade agreements, but for those of us who are already working across borders and are faced with the numerous challenges that it entails, these efforts are welcome. While companies like Alcance Media Group may not benefit from tariff protection or other things directly specified in FTA, overall the formalizing of relations has numerous benefits, such as leveling the playing field for doing business, getting credit, and hiring across borders.  

Resolution: Reach Hispanics

Written by Christopher Stanley on . Posted in Marketing

2014 resolution: Reach out to the US Hispanic market that is over 50 million strong and growing.  Take the first steps today to reach your 2014 marketing goals.

2014 resolution: Reach out to the US Hispanic market

Each year, the local gym fills up with people who have made what is probably the most common New Year’s Resolution of losing weight. By February, the gym is usually back to normal. The same tends to happen in business.

We create these great goals for the year, and while they seem Specific, Measurable, Attainable, Relevant and Time-bound (S.M.A.R.T.) the yearly goals depend on what happens in the short term. If your goal is to lose 30 pounds, work with some stepping stones such as losing 5 in a specific period. The same can be said for marketing.

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