Campbell’s Soup experienced success in 2012 with its Go! line of soups with trendy flavors in microwaveable pouches, all aimed at millennial consumers.
In order to continue innovating by creating a new product for a hot demographic, Campbell’s has decided to offer a line of Hispanic-inspired soups.
What would a Hispanic-inspired soup taste like? Presumably, it would be spicy. The powers at Campbell’s, however, may not be familiar with the Hispanic way of eating soup. Step one, place a bowl of steaming hot soup in front of you. It could be any kind of soup at all. Step two, make it hot, by adding Tapatío, Valentina, Amashito, or perhaps a homemade chile made of the chile peppers of your choosing. It will be interesting to see if Campbell’s incorporates some natural heat into their Latino soups, or if they make soup that lends itself to being drenched in hot sauce.