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Written by Eduardo Reyes on . Posted in 360 videos

*This is a DEMO, we don’t have a formal agreement with the brand. The only purpose of this DEMO is to show the capability of the 360 degrees video

Oreo is upping the ante on VR advertising with a 360-degree look inside the Oreo Wonder Vault that inspired filled, cupcake-flavored OREO cookies.

Oreo parent company Mondelēz was an early entrant in the burgeoning virtual reality social media space, but this marks the company’s first branded VR content shared with fans on social media. For the best experience, the brand recommends using a Google Headset.

When Facebook started testing 360-degree video ads with a handful of brands last year including AT&T, Samsung and Nestle, Mondelēz created a US holiday campaign for Ritz crackers with a 360-degree video showing a single family’s holiday party over a 40-year span, capturing smaller moments a traditional camera may have missed.

The Oreo Wonder Vault was introduced last month as the epicenter of cookie exploration for taste-testing before new flavors are released to a world hungry for innovative treats like hello Birthday Cake or calling all Marshmallow Crispy lovers.

Oreo teased the newest combo of two favorite desserts—cupcakes and cookies—earlier this month in New York at a Wonder Vault pop-up, painting the front of a warehouse garage door Oreo blue, carving out a lifesize cookie door, and enticing curious confectioners to open the portal, pull a lever and sample the cookies sliding down a conveyer belt.

As VR continues to be a hot topic with brands and consumers, Oreo is characteristically ahead of the pack in incorporating the latest medium for maximum impact.

Source: http://brandchannel.com/2016/02/19/oreo-cupcake-flavored-cookies-vr-021916/

Mowgli Takes Convincing Lumps In The Digital World Of ‘The Jungle Book’

Written by Eduardo Reyes on . Posted in 360 videos

The camera pulls back from an old-looking, animated incarnation of Disney’s Cinderella castle logo directly into a very real-looking 3-D jungle at the outset of The Jungle Book. Critters, plants waterfalls, a teeming environment through which is plunging one little flesh-and-blood boy, Mowgli, running for his life, scampering up tree-trunks, swinging from vines to get away — the camera careening after him, also trying to get away — from a huge black panther.

When the boy loses his footing, the panther leaps…and then lectures the lad that if he doesn’t get better at running with the pack, he’s going to end up as someone’s dinner. Bagheera, voiced by Ben Kingsley but persuasively furred, clawed, and ferocious, is Mowgli’s guardian. He found the kid as an infant and got a wolf-pack to raise him.

Now, though, the little man-cub is big enough that he’s attracting attention — negative attention — from tiger Shere Khan voiced by Idris Elba, who vows to slaughter wolves en masse if the lad’s not handed over.

To spare the pack, Mowgli sets off on his own…encountering assorted dangers: Scarlett Johansson’s seductive python; Christopher Walken’s hulking orangutan (who’s introduced in a winking nod to Apocalypse Now). Also Bill Murray’s ferocious-looking softie of a bear, Baloo, who, being afraid of heights, enlists Mowgli’s aid in harvesting honey from cliffside bees.

Jokes aside, there’s more at stake here than in the 1967 cartoon version of Rudyard Kipling’s Mowgli stories, the last animated feature film that Walt Disney personally supervised. The tone and look are different, of course, and the episodic structure has been massaged a bit to give it the feel of an adventure blockbuster. But there’s also a darker throughline: Mowgli losing father figures right and left, not to mention nearly getting pummeled by a mudslide, trampled in a stampede, stung, bitten, burned and manhandled.

All of which is to say that most of the real world challenges that Leo DiCaprio faced in The Revenant, 10-year-old Neel Sethi faces plenty persuasively in The Jungle Book’s digitized world. Though he was mostly acting in a blue-screen environment, it’s a world that Iron Man director Jon Favreau had me so fully accepting as real, that about an hour in, when Baloo started singing, I confess it bugged me. And yes, I know: “Talking bear? No problem. Singing bear? Not realistic” is not a defensible position. Shift in tone, sounds better, but really, I’m grasping at straws.

And I’m doing so, even as I marvel at an astonishing visual experience, tricked up with in-jokes — water splashing on the camera lens, when there isn’t actually water or a lens because everything but the boy was created digitally. In fact, the most genuinely astonishing thing on screen may just be the last line in the credits. Five words: “Filmed… in Downtown… Los Angeles.”

Source: http://www.npr.org/2016/04/15/474387422/mowgli-takes-convincing-lumps-in-the-digital-world-of-the-jungle-book

Ram Trucks Unveils Two Limited Edition Pickups at Chicago Auto Show

Written by Eduardo Reyes on . Posted in 360 videos, Marketing

*This is a DEMO, we don’t have a formal agreement with the brand. The only purpose of this DEMO is to show the capability of the 360 degrees video

Fiat Chrysler Automobiles’ Ram Trucks brand will feature two new limited edition pickups at the Chicago Auto Show this week. Showing off a flair for custom design, the light-duty 1500 Copper Sport and the heavy-duty 2500 and 3500 Night editions will make their public debut.

The Copper Sport, a moniker referencing its exclusive Copper Pearl paint job, joins the Ignition Orange as the second limited edition version of the 2017 Ram 1500 Sport pickup truck.

Consumers looking for an edgier Ram 1500 that features black decals and badges, and 22-inch polished aluminum wheels on two-wheel drive models will have little time to waste as production will be limited to 3,000 vehicles. The truck will be available later this month with a starting price of $45,630 before destination.

2017 Ram 1500 Copper Sport.

2017 Ram 1500 Copper Sport. (Photo: Ryan ZumMallen/Trucks.com)

“The Ram 1500 Copper Sport builds on the ever-increasing demand for factory-custom trucks,” said Mike Manley, head of Ram Brand, FCA – Global. “Our customers continue to enjoy the attention to detail and styling our designers put into each trim level, and this new eye-grabbing model will not disappoint.”

Inside, the Ram Copper Sport boasts colored stitching and accents, as well as a 9-speaker Alpine sound system and subwoofer.

2017 Ram 1500 Copper Sport interior

2017 Ram 1500 Copper Sport interior. (Photo: FCA)

Ram’s custom-inspired styling cues can also be found on the Ram 2500 and Ram 3500 Night editions. The heavy-duty trucks are an extension of the light-duty Ram 1500 Night announced last year, adopting its blacked-out wheels, lighting bezels and badging. And the white lettering stenciled on the LT285/60R20E off-road tires adds a pop to the look.

2018 ram 3500 truck night edition

2018 Ram 3500 Night edition. (Photo: Ryan ZumMallen/Trucks.com)

Production of the 2017 Ram HD Night editions has already started, and the trucks are priced from $45,520 before destination.

2018 Ram 3500 Night edition

2018 Ram 3500 Night edition. (Photo: Ryan ZumMallen/Trucks.com)

Source: https://www.trucks.com/2017/02/08/2017-chicago-auto-show-ram-trucks/

If You Ain’t First, You’re Last: Dodge Unveils 2017 Charger Daytona

Written by Eduardo Reyes on . Posted in 360 videos

The Dodge Charger Daytona returns for 2017. Last seen in the 2013 model year, the car takes its inspiration from the big-winged Charger Daytona coupe that Dodge built in 1969 for NASCAR racing.

Starting at $41,235, the Charger Daytona wears front- and rear-end bodywork that mimics its SRT and R/T Scat Pack brethren; however, the Daytona plows its own styling path by including model-specific matte-black design details including a rear spoiler, roof, a “Hemi” graphic on the center-mounted hood-scoop bulge, and “Daytona” graphics on the rear quarter-panels. Like the Challenger T/A, the Daytona also will be available in a handful of retro paint hues, including Green Go and Yellow Jacket.

Two Daytona models will be available: the Daytona and the Daytona 392. Dodge’s 5.7-liter V-8 powers the former, while the brand’s 6.4-liter V-8 motivates the latter. The two engines benefit from an intake capped with a Mopar conical air filter, as well as a burly exhaust system. Both are the same V-8s you’ll find in their respective non-Daytona counterparts, which make 370 and 485 horsepower in the 2016 models.


A standard eight-speed automatic transmission puts power to the ground no matter which Daytona you opt for. Keeping the performance theme intact is Dodge’s Super Track Pak, which brings a stiffer suspension, better brake linings, a three-mode stability-control system with a dedicated “off” function, and high-performance tires.

Inside, the Daytona is fitted with power-adjustable, heated and cooled front seats. Gold accent stitching is used throughout the interior, including for the embroidered Daytona logos on the front seats. A Daytona badge is also present on the instrument panel. Additional kit includes a power-adjustable steering column, driver’s-seat memory, HID headlights, LED interior lighting, and rear parking sensors.

While the Charger Daytona rides on a set of 20-by-9-inch, 12-spoke Mopar wheels finished in black, the Daytona 392 sits on a chunky set of 20-by-9.5-inch forged-aluminum wheels, also black. Other 392-specific features include “392” fender decals, a 220-amp alternator, and a 180-mph speedometer.

Opting for the more powerful Daytona 392 will cost consumers $46,090, or $4855 more than the standard car. Consumers can order a Dodge Charger Daytona or Daytona 392 beginning next month.


Source: http://blog.caranddriver.com/if-you-aint-first-youre-last-dodge-unveils-2017-charger-daytona/

Lexus Elevate

Written by Eduardo Reyes on . Posted in 360 videos, Digital, Marketing, Video

Advertising and branding has changed so much in the last few years. No longer are we relying on disrupting people in the middle of their entertainment (remember fastforwarding through TV ads?), we are now tasked to try and make content for brands that is compelling enough that people CHOOSE to interact with it. We don’t have a captive audience any more. And while this can be a little daunting, it’s also an amazing challenge for creative teams around the world to make something truly great and flex their creative muscles more than they ever would if making a 30 second TV ad.

This project for Lexus is a perfect example. It follows professional cyclist Christan Vande Velde and offers users a true Virtual Reality experience to see what it is like to perform at his level – from training through to racing.

This level of performance and attention to detail clearly fits with the luxury positioning of the Lexus car brand and so we can see how a concept that perhaps 10 or 15 years ago would have been a TV ad showing a cyclist going down a mountain for 30 seconds or a minute (depending on your budget) can now become a fully immersive experience that users can interact with at their leisure.

Souce: https://stellenboschacademy.wordpress.com/2015/09/21/lexus-elevate/

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