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Election day 2016: Hispanic voter impact

Written by Christopher Stanley on . Posted in Research, U.S. Hispanic

The upcoming 2016 U.S. elections promise not only to be interesting (to put it mildly), but also will show the impact of a voter population that is continually more diverse. According to a recent post on Pew Hispanic…..1 in 3 eligible voters will be Hispanic, black, Asian or other ethnic minority with much of that growth coming from Hispanic eligible voters.

Looking at 2012 – 2016, while non-Hispanic white voters outnumber those of ethnic or racial minorities, the share continues to slip. Hispanic (17%) and Asian (16%) are the groups with the strongest percentage growth, and with the numbers of Hispanic and Black eligible voters being nearly even there will continue to be an increasing impact on the elections by non-White voter groups.

Quick hits from the article:
– Non-Hispanic whites: 69% of eligible voters, but accounted for 76% of all eligible voters who died between 2012-2016
– Non-Hispanic whites: only accounted for 57% of new eligible voters who turned 18 between 2012-2016
– Racial and Ethnic minorities who make up 31% of the electorate accounted for 43% of new eligible voters born in the U.S. who became eligible in that period.

Adding in immigration among Hispanic and Asian groups, these groups will continue to have an increasing impact on the U.S. elections going forward and the candidates and political parties should continue to increase their efforts to be inclusive of these groups.

Pew Research Center

Pew Research Center: Changes in 2016 electorate

Video Stands Out as the Preferred Medium to Run Ads

Written by Alfredo C. on . Posted in Digital, Marketing, Report Center, Technology

Video has become the preferred digital marketing platform of 2014.

Video has become the preferred digital marketing platform of 2014.

You shouldn’t always follow tech trends or speculations, but when the numbers are talking, you have to listen and pay close attention: What’s going on?, Why?, Is it useful and feasible?

The present year, almost at its end, has given us a lot to look at. The digital marketing medium has seen some very interesting changes and movements, particularly with regard to ad platforms and systems, which have been known to adapt to new technologies. The most transcendental thing in my opinion is the trend making video the preferred platform for users to consume content online, and the way the industry is taking advantage of this to run advertisements.

Hispanic Nativity Shift

Written by admin on . Posted in Report Center, Research

Pew Research Center: Hispanic Trends Project

Pew Research Center: Hispanic Trends Project

U.S. births drive population growth as immigration stalls

After four decades of rapid growth, the number of Latino immigrants in the U.S. reached a record 18.8 million in 2010, but has since stalled, according to a new Pew Research Center analysis of U.S. Census Bureau data.

Between 1980 and 2000, immigration was the main driver of Latino population growth. However since 2000, the primary source of growth has swung from immigration to native births, as the U.S.-born Latino population grew faster than the Latino immigrant population. As a result, the share of foreign-born Latinos was 35.5% in 2012, down from about 40% earlier in the 2000s.

Even as the share of Latino immigrants decreases, rapid growth in the number of Latino births means the Latino population will continue to grow at a steady clip. U.S. births alone accounted for 60% of Latino population growth between 2000 and 2010.

These opposing trends-the rise of the U.S.-born and the slowdown in immigrant population growth-have begun to reshape the adult Hispanic population. Just as the slowdown in immigration has occurred, the number of U.S.-born Hispanics entering adulthood is beginning to accelerate. Today, some 800,000 young U.S.-born Hispanics enter adulthood each year, but in the coming decades, that number will rise to more than a million annually.

Accompanying this report are a statistical portrait of the nation’s Hispanic population and a statistical portrait of the nation’s foreign-born population. Both are based on the Census Bureau’s 2012 American Community Survey and feature detailed characteristics of each population at the national level, as well as state population totals. Topics covered include age, citizenship, origin, language proficiency, living arrangements, marital status, fertility, schooling, health insurance coverage, and employment.

Read the report

Explore the statistical portrait of Hispanics in the U.S. 

Explore the statistical portrait of the foreign born in the U.S. 

Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It does not take policy positions. Its Hispanic Trends Project, founded in 2001, seeks to improve understanding of the U.S. Hispanic population and to chronicle Latinos’ growing impact on the nation.

IAB 2014 Digital Advertising Outlook

Written by Christopher Stanley on . Posted in Digital, Marketing, Research

IAB Interactive Advertising Outlook 2014

IAB Interactive Advertising Outlook 2014

First of all, a quick shout out to the Interactive Advertising Bureau (IAB) for doing an admirable task of bringing together the digital advertising world and being an advocate for both advertisers and publishers. They have provided for my company, as well as many others, research, advocacy, a standardization of ad sizes, and even commonly accepted business practices such as their Standard Terms & Conditions for Digital Advertising.

Secondly, I wanted to share the IAB 2014 Interactive Advertising Outlook (available in the Research Center) which is a great resource that is worth a quick look.  

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The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

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