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2016 Electorate: Most diverse

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Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

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How YouTube is reaching Hispanics

Written by admin on . Posted in Digital, Marketing, Social Media, Technology

Spanish-language Ads on Youtube

Spanish-language Ads on Youtube

With 52M Hispanics, the fastest growing minority in the U.S can’t be overlooked, and YouTube knows it. According to the Wall Street Journal, YouTube announced the launching of ‘YouTube Hispanic’ at the Hispanic Marketing Forum in New York on March 11.

“Just like Google Preferred, advertisers can lock up buys against this audience on an upfront basis with audience guarantees – much like the average TV buy,” explains theWall Street Journal.

What Does Google Hope for Cuba?

Written by Alfredo C. on . Posted in Americas, Central America, Digital, Marketing, Technology

Google Cuba

Google Cuba

Cuba has one of the lowest rates of Internet access in the world, but that has not stopped Google from sending some of its main executives to discuss, examine, and explore the potential island market.

These visits coincide with the recent flexibility that the US government has gained to normalize relations between both countries, allowing executives from North American businesses to travel to Habana to advance negotiation strategies for the eventual moment when the restrictions imposed more than 56 years ago are dissolved.

Online Games Thrive on Social Media

Written by admin on . Posted in Digital, Marketing, Social Media, Technology

Online Games

Online Games

In this new digital age that we live in, online games have become a powerful commercial force in different markets of the world with its constant growth, reaching users of all races and ages.

One of these markets is social media, which in recent years has experienced extraordinary growth. More and more users are joining and creating social ties free of boundaries and time.

Ads in Virtual Reality: The Next Step

Written by Alfredo C. on . Posted in Marketing, Technology

The Virtual reality technology is not new, but in 2015 it is expected to grow quickly, undoubtedly  attracting brands and consumers.

The Virtual reality technology is not new, but in 2015 it is expected to grow quickly, undoubtedly attracting brands and consumers.

Assuming that Virtual Reality devices become less bulky, faster, more sophisticated, and more available to consumers at an affordable price this year, the zeal among advertisers to test out the technology could grow intensely.

There are more and more new devices that promise to bring us closer to this new ecosystem of immersion (assuming that we can enrich our virtual experience with more than 2 senses –sound and vision–). But getting there is a matter of the imagination and putting it to practice.

New Technological Pole of Development for Drones

Written by Alfredo C. on . Posted in Marketing, Technology

Parrot AR.Drone 2.0 Power Edition, demonstration at The Gadget Show

Parrot AR.Drone 2.0 Power Edition, demonstration at The Gadget Show

The market has welcomed drones for both commercial use and amateur enjoyment. Praised for their flight stability, in the face of instability from radio-controlled planes and helicopters, they are controlled with cell phones or tablets. They also have cargo – that is, they can carry photo, video, and thermographic apparatus for commercial use – which is very appealing for both leisurely and professional uses.

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Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

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HUMOR IN ADVERTISING: COPA AMERICA

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IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

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