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Web 2.0: the future of online, now at Moscone Center

Written by admin on . Posted in Technology

Moscone Center

Moscone Center

At the Moscone Center in Downtown San Francisco this week (from Monday May 3rd to Thursday May 6th), techies and entrepreneurs are gathering at the Web 2.0 Conference. Presented by O’Reilly, the conference promises session after session devoted to 10 topic areas: business model strategies, design & UX best practices, social media success, cutting edge development, the mobile tsunami, performance challenges, practical analytics, real-time opportunities, enterprise tools, and creating community.

What does this translate to in reality? Keynote speakers include Ben Huh of I Can Has Cheezburger, Kevin Lynch, CTO of Adobe, and Tim O’Reilly, founder of O’Reilly Media. The Expo Hall features.co (a new domain name), the Brazil Trade Promotion Bureau, MyWeboo (an organizer of social media profiles), and Spain@ExpoWeb2.0, an initiative of the Spanish government to promote Spanish web startups abroad. Enjoy the conference- we’ll see you there!

The Webby Awards: Let your voice be heard

Written by Christopher Stanley on . Posted in Marketing, Technology

Webby Awards

Webby Awards

In 1996 the  Webby Awards were created to award the best of the web, including websites, interactive advertising, online film & video as well as mobile. The Webbys are presented by The International Academy of Digital Arts and Sciences, which includes an Executive 750-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award winners and nominees and other internet professionals.

Reflecting the tremendous growth of the Internet as a tool for business and everyday life, the 14th Annual Webby Awards expands the mission of the Webby by honoring excellence in over 100+ Website, Interactive Advertising, Online Film & Video, and Mobile Web categories. Past winners include: The Huffington Post, BBC, OMG, Flickr and many others.

You can help determine this year’s winners.  The Webby Awards presents two honors in every category — The Webby Award and The People’s Voice Award.  For the People’s Voice Award you can vote here until April 29th.

For more information about the Webby Award visit their website.

Office 2010 Starter will show ads

Written by admin on . Posted in Digital, Technology

Microsoft Office

Microsoft Office

Microsoft has announced that its new free, limited version of Office-  Office 2010 Starter- will display a system of “integrated advertising”, where ads will rotate every 45 seconds (details on this new Office ad program here). According to the company, the advertising will be non-intrusive. Microsoft will not charge users, directly or indirectly, for an application.  The launch of this new software is set for September, at which point it will be integrated in computers that are already running Windows.

Microsoft will start off by reserving the ad spaces for promoting payment versions of Office.  Unlike Google’s free apps, which analyze content to show the user relevant ads, Office 2010 Starter will not use any kind of tracking system.

This news indicates an improvement in the current situation, where the consumer buys a PC but, after a trial period, has to buy the program or leave it on the computer, taking up space and resources (although Windows is capable of uninstalling the software, it will leave traces in the system). This new setup is ideal for those users who are able to make their own decisions and simply decide for themselves what products they want to install on their systems.

Promoted Tweets: the answer to Twitter’s profitability?

Written by admin on . Posted in Digital, Technology

Making Twitter Profitable

Making Twitter Profitable

Just this morning, the New York Times announced Twitter is rolling out a new advertising program today, April 13th, called Promoted Tweets; Huffington Post has a summary. The program sounds similar to Google AdWords, in that advertisers pay a certain amount for keywords, so that when they are searched for as trending topics by Twitter users, they appear as promoted tweets. The 10 initial advertisers slated to roll out today include Starbucks, Best Buy, Virgin America, Bravo, Red Bull, and Sony Pictures. This new model also appears to be a CPM model, with advertisers charged per thousand impressions, thought the press release states that Twitter hopes to change the pricing model in the future to something a bit more complex, based on how users interact with the ad (forward it, comment on it, etc.).

So it appears that Promoted Tweets will use models that are a hybrid of those used in traditional banner advertising (per thousand impressions), Google AdWords (using keywords), and a new model that will monitor the “resonance” of the ads. Twitter needs to find a good way to make its site, one of the most popular and buzzed about on the internet, profitable.  Here’s hoping that in the near future, you don’t have to be Kim Kardashian to make money with Twitter.

Ad Blockers: Blessing or Curse?

Written by admin on . Posted in Digital, Technology

Kidzworld Adblocker

Kidzworld Adblocker

Although it’s not a new phenomenon, the proliferation of ad blockers- those “plugins” that can be installed in web browsers- could represent a real catastrophe for some websites, at least for the ones that rely on revenue from banner ads or ad networks.  These programs work quite simply: the user sees no ads of any kind in his browser.  The inevitable consequence for many web publishers: a loss of revenue that’s proportional to the number of site visitors with these ad blockers installed.

The raison d’etre for these ad blockers is so that internet users can visit their favorite sites without being bombarded by some of those annoying ads that plague the internet- like those that cover the whole screen, blocking the site’s content for a few seconds, those that automatically play dialogue or music (a real pain when you’ve forgotten to turn the sound off on your work computer), and those that automatically expand across the page.  The problem is that all ads are blocked with these programs unless the user applies filters for certain sites.  What percentage of users will actually go about excluding sites for this reason?  A small percentage, for sure.

The mere existence of these ad blockers should be enough of a reason for web publishers to be more careful with the ads that they integrate with their design.  Not bothering site visitors and offering ad campaigns that are relevant to the site’s content  must be more of a priority than making a quick buck with annoying ads.

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