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Who will be the Leader of Cloud Marketing?

Written by Alfredo C. on . Posted in Digital, Marketing, Technology

Salesforce, IBM, Adobe, Oracle y HP are working to lead with their marketing systems in the Cloud.

Salesforce, IBM, Adobe, Oracle y HP are working to lead with their marketing systems in the Cloud.

In recent years there has been an explosive growth in the sector of marketing technology. With more consumers online, and the importance of search and social networking weighing ever so greatly on their decisions, the traditional route to buying has been eliminated. Now it’s a lot more difficult to lure consumers into decisions from “seeing products” to “buying products” since it is carried out over many different channels. This include search engines, website, blogs, social networking sites, digital and e-mail ads, etc.

As the complexity of reaching clients through an array of digital options increases, brands are more willing to spend money on different technologies: the automation of commercialization through different channels with the engagement of social customers, and the use of web analytics to have a more adequate focalization. They could buy a platform to do each one of these things or they could have single provider to give them all the solutions they need for their digital marketing approach.

Hispanics Lead the Streaming Shift

Written by admin on . Posted in Digital, Marketing, Mobile, Technology

Streaming video

Streaming video

It’s not surprising to hear from Nielsen that live TV viewing is going down and at the same time video streaming is growing! THE SHIFT has begun.

The numbers:

  • Live TV viewership slid from 147 hours and 1 minute per month last year to 141 hours and 19 minutes this year.
  • Streaming video on the internet went from 6 hours, 41 minutes to 10 hours, 42 minutes – a jump of 63%.
  • Streaming video on a smartphone also soared, up 17% from 1 hour and 25 minutes to 1 hour and 46 minutes.

Video Stands Out as the Preferred Medium to Run Ads

Written by Alfredo C. on . Posted in Digital, Marketing, Report Center, Technology

Video has become the preferred digital marketing platform of 2014.

Video has become the preferred digital marketing platform of 2014.

You shouldn’t always follow tech trends or speculations, but when the numbers are talking, you have to listen and pay close attention: What’s going on?, Why?, Is it useful and feasible?

The present year, almost at its end, has given us a lot to look at. The digital marketing medium has seen some very interesting changes and movements, particularly with regard to ad platforms and systems, which have been known to adapt to new technologies. The most transcendental thing in my opinion is the trend making video the preferred platform for users to consume content online, and the way the industry is taking advantage of this to run advertisements.

Sprint’s New Latino CEO Speaks Directly To Consumers

Written by admin on . Posted in Marketing, Mobile, Technology, U.S. Hispanic

Marcelo Claure

Marcelo Claure

In the highly competitive US wireless industry, Sprint has been lagging way behind its competitors.

With their backs against the wall, Sprint has made recent bold moves to stay in the game by hiring a new CEO, and in effect, its new pitch man – Marcelo Claure.

In the new campaign targeting the Hispanic market, Sprint invites Hispanic consumers to “Meet Marcelo” or “Conoce A Marcelo,” the first Latino CEO of a telecommunications company in the US. Native of Bolivia, Marcelo is featured in the new :30 second commercial speaking directly to consumers in Spanish and sharing how he and his family use their mobile phones.

Online Advertising Beats TV When It Comes to User Confidence

Written by admin on . Posted in Digital, Marketing, Technology

TV vs. OrdenadorToday digital advertising is part of everyday life and anyone can play an important role, whether it’s as advertisers or customers. However, there still exists some mistrust for some users who think that all forms of paid advertising – TV, print media, digital media, and radio – have a point in favor of the “trust factor”.

The “trust factor” is due to the legacy of previous generations basing their confidence on the recommendations of other people, custom, and the lack of correct information. 

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IAB INTERACTIVE ADVERTISING OUTLOOK 2014

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