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Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

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Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

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Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

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20 Years Later: Fans Still Remember Selena

Written by admin on . Posted in Americas, Marketing, U.S. Hispanic

Selena's statue in Corpus Christi, Texas

Selena’s statue in Corpus Christi, Texas

Selena Quintanilla navigated two cultures and managed to be comfortable in both.

Surprisingly to many, Selena was not a native Spanish speaker. Her Dad taught her to sing Spanish songs phonetically and she studied Spanish so that she could feel more comfortable expressing herself and reaching out to her fans.

Latino Winemakers in California

Written by admin on . Posted in Americas, Marketing, U.S. Hispanic

Latino Winemakers

Latino Winemakers

For some time Latinos have been the labor force behind the most influential wineries fueling the wine industry in the U.S. The stories of the men who left their homes in Mexico and came to the United States to find work in the vineyards in the Napa Valley are not unlike other stories, like the young immigrant moving to the US to pick grapes and the migrant farm workers who see possibilities beyond the fields.

Hispanic Buying Power On the Rise

Written by admin on . Posted in Marketing, U.S. Hispanic

Money to spend

Money to spend

For years we have heard that Hispanics have huge buying power in the United States, but what exactly are those numbers? And where do they stand next to other ethnicities?

If you look at the graph in this article I read on statista, you’ll see that in the last 15 years the numbers have tripled. In the year 2000, Hispanics spent 0.49 trillion U.S dollars and by 2015 their total spent rose to $1.5 Trillion. Hispanic buying power is expected to increase to $1.7 trillion by 2017 and, according to the article, Hispanics will represent 19 percent of the total U.S population by 2020.

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

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Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

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Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

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EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

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Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

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