In my previous article I wrote about the influence of Latin music on the United States. Now I want to talk about some of the Latino artists that have elevated the status of Latin music, who by helping to popularize the genre have become the richest and most famous artists in the world.
Selena Quintanilla navigated two cultures and managed to be comfortable in both.
Surprisingly to many, Selena was not a native Spanish speaker. Her Dad taught her to sing Spanish songs phonetically and she studied Spanish so that she could feel more comfortable expressing herself and reaching out to her fans.
Latin music has penetrated the entire world, standing out for its style and irresistible rhythm (“guapachoso” as Latinos say). I’m sure that more than one time it has gotten us dancing at a party or somewhere else, bringing out the hidden Latino we all carry within us (regardless of age or the country we’re from).
For some time Latinos have been the labor force behind the most influential wineries fueling the wine industry in the U.S. The stories of the men who left their homes in Mexico and came to the United States to find work in the vineyards in the Napa Valley are not unlike other stories, like the young immigrant moving to the US to pick grapes and the migrant farm workers who see possibilities beyond the fields.
For years we have heard that Hispanics have huge buying power in the United States, but what exactly are those numbers? And where do they stand next to other ethnicities?
If you look at the graph in this article I read on statista, you’ll see that in the last 15 years the numbers have tripled. In the year 2000, Hispanics spent 0.49 trillion U.S dollars and by 2015 their total spent rose to $1.5 Trillion. Hispanic buying power is expected to increase to $1.7 trillion by 2017 and, according to the article, Hispanics will represent 19 percent of the total U.S population by 2020.