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Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

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Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

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Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

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Lexus Elevate

Written by Eduardo Reyes on . Posted in 360 videos, Digital, Marketing, Video




Advertising and branding has changed so much in the last few years. No longer are we relying on disrupting people in the middle of their entertainment (remember fastforwarding through TV ads?), we are now tasked to try and make content for brands that is compelling enough that people CHOOSE to interact with it. We don’t have a captive audience any more. And while this can be a little daunting, it’s also an amazing challenge for creative teams around the world to make something truly great and flex their creative muscles more than they ever would if making a 30 second TV ad.

This project for Lexus is a perfect example. It follows professional cyclist Christan Vande Velde and offers users a true Virtual Reality experience to see what it is like to perform at his level – from training through to racing.

This level of performance and attention to detail clearly fits with the luxury positioning of the Lexus car brand and so we can see how a concept that perhaps 10 or 15 years ago would have been a TV ad showing a cyclist going down a mountain for 30 seconds or a minute (depending on your budget) can now become a fully immersive experience that users can interact with at their leisure.

Souce: https://stellenboschacademy.wordpress.com/2015/09/21/lexus-elevate/

The Lexus RX

Written by Eduardo Reyes on . Posted in 360 videos, Digital, Marketing, Video


The Lexus RX is a large SUV that will appeal to those who prioritise low company car tax bills and good reliability. Its main rivals are the Audi Q7 and Volvo XC90, but, unlike both of those cars, the RX can’t carry seven people – it’s strictly a five-seater.

The RX line-up is fairly straightforward because there are just two engines. The cheapest is a turbocharged petrol engine (badged 200t), and the more frugal option is the hybrid 450h, which features a 3.5-litre V6 petrol engine and a pair of electric motors to improve fuel efficiency.

We reckon the RX 450h is the better buy. It’s nippy enough, is quiet at low speeds and emits as little as 120g/km of CO2. That, combined with the fact it runs on petrol rather than diesel, makes it remarkably cheap to run as a company car – by large SUV standards, at least.

All versions of the RX come with plenty of kit, but we’d recommend going for the Luxury model. It’s the mid-spec trim and adds an upgraded media and navigation system together with a larger display, a wireless phone charger and a powered tailgate.

Spurce: http://www.whatcar.com/lexus/rx/4×4/review/

eMerge Americas 2015 opens in Miami Beach

Written by admin on . Posted in Video

eMerge America kicked off at the Miami Beach Convention Center, Monday, May 4, 2015. eMerge attracts a global audience focused on technology and innovation.

Amazing Nature

Written by admin on . Posted in Video

It is amazing how incredible nature can be and the wonders that we can appreciate by having a more realistic focus:

“Sin Traducción” Target Commercial

Written by admin on . Posted in Video

Target demonstrates that there are just some things that cannot be translated in their commercial spot, “sin traducción”.

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Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

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iPhone 6

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HUMOR IN ADVERTISING: COPA AMERICA

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emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

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Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

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