Digital Advertising, the Challenge of 2016 for LATAM

Written by Maria Pia Kirk on . Posted in Americas, Caribbean, Central America, Digital, Marketing, Mexico, South America

Digital Advertising 2016

Digital Advertising 2016

While here in the United States Internet advertising and especially mobile are making big strides, Latin America is not staying far behind. Traditional advertising is in decline and advertising agencies in Latin America are faced with the challenge of how to reach the public in a more effective way.

We still see TV commercials and hear radio commercials that make us laugh. However, we only spend a few hours in front of a TV relative to the amount of time we spend in front of a computer or cell phone.

Latinos And Video Games

Written by Pablo Rivera on . Posted in Americas, Marketing, U.S. Hispanic

Mario

Mario

We all are very aware that each day technology grows bigger and better. Video games are one example of a technology that continues to expand.

Before video game consoles like Nintendo or Super Nintendo were created in the early 80s and 90s we used to play soccer, tag, handball, and many other games that did not involve an electronic device.

But times have been changing, and they will continue to change. Kids, teens and even young adults are using electronic devices as entertainment. Video games are now a tremendous source of entertainment, which is why the gaming industry needs to go after these players.

The Most Searched Digital Professions in Latin America

Written by Fernando Rosales Aguilar on . Posted in Americas, Caribbean, Central America, Digital, Marketing, Mexico, South America

Digital Professions

Digital Professions

Now that we’re on the eve of the end of 2014, businesses like LinkedIn have decided to investigate to understand the professions and skills with the most demand on the platform. It turned out that the most requested was Social Media Marketing, which had the majority of the most-searched abilities, surpassing even Mobile Marketing and Cloud Computing.

In the digital era, most companies look for professionals that are linked to the digital marketing context. According to studies, Latin America has the highest volume of social network-savvy people.

It’s Not Spanish or English Winning in Search… it’s Spanglish

Written by Oscar Castro on . Posted in Americas, Marketing, U.S. Hispanic

Keep Tranquilo and Habla Spanglish

Keep Tranquilo and Habla Spanglish

In my quest to find interesting articles specifically aimed towards Hispanic Marketing, I came across this article that states that “Spanglish is the New Language in Search.”

I have to say that it is true. And we all had better get used to it.

The Hispanic market is big and getting bigger. If you’ve been reading our articles for the past year or are aware of the Hispanic market in the US, then you probably know that Hispanics over-index when it comes to tech adoption. It’s a known fact. Now, the question is: how do you reach them?

Unexpected Growth in Mexico’s Economy

Written by Pablo Rivera on . Posted in Americas, Marketing, Mexico

Mexico City

Mexico City

While living in the United States we tend to pay attention to mostly news in the US, and tend not to pay as much attention to the news back home or Latin America in general. The reason I say this is because today I was reading an article about the economy in Mexico.

According to Bloomberg Mexico’s economy grew more than it was expected to. One of the main reasons why it picked up was because of a higher demand on exports, an unexpected growth which has helped the country to recover from six months of disappointing growth, the article states. Mexico also has the second largest economy in Latin America. This growth made an impact on so many levels in the Mexican economy that the peso strengthened from 0.3% to 13.0908% per U.S. dollar.