The Most Ecological Stove in the World – Made in El Salvador

Written by Fernando Rosales Aguilar on . Posted in Americas, Central America, Marketing

Ecological Stove

Ecological Stove

The turbo stove is a small invention that allows you to cook in a safer and more efficient way using pieces of firewood. You can place a pan on the turbo stove to cook your food. The heat necessary to cook the food items arrives more quickly and efficiently thanks to small fans installed on the back side.

With the turbo stove, you save firewood, money, and time. But even more importantly, it emits almost no smoke at all, making the cooking process much safer. The foods, in turn, cook more quickly and more homogeneously. This is an invention that comes from El Salvador. 

LATAM Most Promising Region for Mobile Ads

Written by Maria Pia Kirk on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America

Photo credit: Business Insider

Photo credit: Business Insider

We are all going mobile, but Latin America is taking it to another level! Last year’s report shows a 71 percent increase in mobile advertising for Latin America in 2012, and this year’s report reveals 215 percent for 2013. So just imagine 2014; Latin America will rock it.

Studies show that Latin America revenues for mobile are the lowest of all regions, but it is the most promising one. In 2012, revenues for mobile ads hit $8.9 billion worldwide, and Latin America’s revenue was the lowest at 0.6 percent ($50 million), compared to the Asian-Pacific region, which reached 40 percent ($3,558 million). In terms of yearly growth, reports for 2013 show 215 percent growth in Latin America, the highest of all regions, compared to the Asian-Pacific region, which falls into the second lowest rank with just 69 percent.

How to Target Hispanics: Anheuser-Busch

Written by Pablo Rivera on . Posted in Americas, Marketing, Mexico, U.S. Hispanic

Montejo Mexican beer

Montejo Mexican beer

In a recent article, I wrote about the need for brands in the United States to focus their efforts on the Hispanic population. There are many stats out there that prove that Hispanic’s buying power is very powerful, which is why in my articles I have always tried to encourage brands.

Lately I have seen many advertisers change their style of branding names/products. They are now creating ads in Spanish and working with Premium Hispanic Ad Networks like Alcance Media Group.

Today I read a very interesting article in Hispanic Ad which talks about a totally different way to reach Hispanics. Anheuser-Busch will import Montejo, a Mexican beer with origins in Merida, Yucatan, to be their first import from Mexico to the United States.

Drones in Central America

Written by Fernando Rosales Aguilar on . Posted in Americas, Central America, Technology

Drone

Drone

Drones used to be something you only saw in science fiction movies. But with the evolution of technology, that science fiction became reality. To be sure, it was once an expensive technology that was only available for military uses such as surveillance aircrafts.

Today this kind of technology exists, and it’s not just for military use. It is available for the public – or at least, anyone who can afford one for a minimum of $3,000. They have gone from being big 2-meter long planes to mini portable planes that can fit in our children’s backpacks.  And now they can be found in different technology stores. People believe that in the future these kinds of devices will even be able to deliver parcels or online purchases to your doorstep.

Franchises in Central America

Written by Fernando Rosales Aguilar on . Posted in Americas, Central America, Marketing

Olive Garden

Olive Garden

Franchises are one of the mechanisms of entrepreneurial expansion that are most seen in modern economies. In the last two years, the number of businesses with this format in the Central American region went from 60 to 375, and this number is expected to double before 2015. The 75 national franchises and 300 international chains exist as a way to combat poverty and generate jobs.

However, there is a reality that cannot go unnoticed: 95% of the franchises that operate in Central America are concentrated in the most important cities, thereby neglecting rural populations.