Drones in Central America

Written by Fernando Rosales Aguilar on . Posted in Americas, Central America, Technology

Drone

Drone

Drones used to be something you only saw in science fiction movies. But with the evolution of technology, that science fiction became reality. To be sure, it was once an expensive technology that was only available for military uses such as surveillance aircrafts.

Today this kind of technology exists, and it’s not just for military use. It is available for the public – or at least, anyone who can afford one for a minimum of $3,000. They have gone from being big 2-meter long planes to mini portable planes that can fit in our children’s backpacks.  And now they can be found in different technology stores. People believe that in the future these kinds of devices will even be able to deliver parcels or online purchases to your doorstep.

Franchises in Central America

Written by Fernando Rosales Aguilar on . Posted in Americas, Central America, Marketing

Olive Garden

Olive Garden

Franchises are one of the mechanisms of entrepreneurial expansion that are most seen in modern economies. In the last two years, the number of businesses with this format in the Central American region went from 60 to 375, and this number is expected to double before 2015. The 75 national franchises and 300 international chains exist as a way to combat poverty and generate jobs.

However, there is a reality that cannot go unnoticed: 95% of the franchises that operate in Central America are concentrated in the most important cities, thereby neglecting rural populations. 

Typical Vocabulary and Expressions in El Salvador

Written by Fernando Rosales Aguilar on . Posted in Americas, Central America, Marketing

Palabras en Español

Palabras en Español

A country’s typical vocabulary – also known as lexicon – varies by region and social class, but ultimately it is the common form of communication in different countries or regions.

El Salvador has a very colorful and evolved vocabulary, which distinguishes it from other countries in the Central American region. Its vocabulary represents a mix of Spanish, Italian, French, Nahuat, and English. Below we will list some examples:

AJOLOTARSE: to worry; it is generally used when your friend is extremely worried or anxious and you tell them “no te ajolotes (don’t worry).”

BOLO: drunk; could be a phonetically shortened form or a diminutive of “borracho”.

Latino Marketing – How Brands Can Intelligently Connect with the Bicultural Latino Audience

Written by Ayrie Aranda-Mori on . Posted in Americas, Marketing, U.S. Hispanic

Multicultural Audience

Multicultural Audience

Bicultural… What is the definition of this word? Webster defines it as:

“of, relating to, or including two distinct cultures”  

Meanwhile, Wikipedia defines it as:

Bicultural identity is the condition of being oneself regarding the combination of two cultures. The term can also be defined as biculturalism, which is the presence of two different cultures in the same country or region. As a general term, culture involves the behaviors and belief characteristics of a particular social, ethnic, or age group.”

Mexico Increases in Number of Internet Users

Written by Alejandra Arce-Salazar on . Posted in Americas, Digital, Marketing, Mexico

Internautas Mexicanos

Internautas Mexicanos

We all know that Latin America is growing more every day in its number of internet users, but the growth that Mexico has had in online users is huge. Unlike 2013, it has grown up to 50%, a level which is comparable to that of Brazil, the #1 online market in Latin America according to a recent article on Latin Link.

One advantage of targeting Mexican internet users with online advertising is their strong use of the medium. Mexican internet users spend about 41 hours per week on the internet, almost 6 hours per day. They also spend 13 hours per week watching TV, which means that they spend more time surfing online. They spend 4 hours listening to radio and only 3 hours reading the newspaper.