Netflix Wants Latin America

Written by Rodrigo E. Duran on . Posted in Americas, Marketing, South America

Netflix - South America

Netflix – South America

Netflix is making itself felt in Latin America. Since its appearance in Latin America in 2011 the company has already garnered 3.3 million subscribers, according to Dataxis Latin American Data. What is preventing Netflix from completely leading the competition is the lack of internet connectivity in that region. But as years pass there are more and more people connecting to the web in Latin America, and that really poses a threat to businessmen from the pay-television industry. The pay-television industry has an annual turnover of over $27 billion in that region – a sizeable sum that Netflix wants to fight over.

Hold Fast to Your Dreams

Written by Maria Pia Kirk on . Posted in Americas, Marketing, U.S. Hispanic

Carlos Santana

Carlos Santana

All throughout my childhood, I used to look at the frame hanging on my wall that my mom gave me before she died. The frame had a beautiful message which I used to read over and over: “Hold fast to your dreams, for without them life is a broken-winged bird that cannot fly” – Langston Hughes.

In 2014, I found this quote in an inspiring photo project with children dressing up and posing as famous personalities. The project “Because of Them We Can” was first launched in 2013 for Black History Month as a way to encourage people from all ages, especially children, “to connect the dots between the past, the present and the future,” according to creator and mother of two African American children, Eunique Jones Gibson.

Wilmer Valderrama is the “Walter Mercado” of Politics in America

Written by Rodrigo E. Duran on . Posted in Americas, Marketing, U.S. Hispanic

Wilmer Valderrama prophesying

Wilmer Valderrama prophesying

Politicians should not wait until 2050 to start listening to the Hispanic vote, says Hollywood star, political activist, and maybe fortune teller, Wilmer Valderrama.

He believes in the “prophecy” that “the history and future of both parties relies on Latinos,” but neither Republicans nor Democrats are making an honest effort to stand by their promises to Hispanic voters. Demographics are changing, and this could end up impacting both parties in a negative way.

Reaching Entrepreneurs in LATAM: Not an Art, a Science

Written by Eduardo Reyes on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America

Start Up Chile

Start Up Chile

Nowadays, more and more entrepreneurs are convinced and claim, “Entrepreneurship is no longer an art, it’s a science”. That’s probably the reason a book like “Lean Startup” has become so famous. In it, its author, Eric Ries so categorically states, “Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.”

Within this simple statement it is possible to recognize a singular characteristic, which is that entrepreneurship knowledge is “transferable”. Wow! Take note, this is very important.

Hispanics Celebrate Their Independence Month

Written by Pablo Rivera on . Posted in Americas, Central America, Marketing

Salvadorean dish PupusasI think this is a great time to write about Hispanic Heritage. September is a very important month for Latinos because it is the month that many countries gained their independence. For example, Mexico achieved independence on September 16th, 1810, and for most Central American countries independence came on September 15th, 1821.

Those who have left their countries and now live in the U.S. still commemorate that day here. Many get together with the family around traditional food. For example, Salvadorans are known for their pupusas. As for Mexicans, you might see them celebrating over some morisqueta, a very traditional and delicious dish, among many others.