Reaching Entrepreneurs in LATAM: Not an Art, a Science

Written by Eduardo Reyes on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America

Start Up Chile

Start Up Chile

Nowadays, more and more entrepreneurs are convinced and claim, “Entrepreneurship is no longer an art, it’s a science”. That’s probably the reason a book like “Lean Startup” has become so famous. In it, its author, Eric Ries so categorically states, “Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.”

Within this simple statement it is possible to recognize a singular characteristic, which is that entrepreneurship knowledge is “transferable”. Wow! Take note, this is very important.

Hispanics Celebrate Their Independence Month

Written by Pablo Rivera on . Posted in Americas, Central America, Marketing

Salvadorean dish PupusasI think this is a great time to write about Hispanic Heritage. September is a very important month for Latinos because it is the month that many countries gained their independence. For example, Mexico achieved independence on September 16th, 1810, and for most Central American countries independence came on September 15th, 1821.

Those who have left their countries and now live in the U.S. still commemorate that day here. Many get together with the family around traditional food. For example, Salvadorans are known for their pupusas. As for Mexicans, you might see them celebrating over some morisqueta, a very traditional and delicious dish, among many others.

Digital Advertising, the Challenge of 2016 for LATAM

Written by Maria Pia Kirk on . Posted in Americas, Caribbean, Central America, Digital, Marketing, Mexico, South America

Digital Advertising 2016

Digital Advertising 2016

While here in the United States Internet advertising and especially mobile are making big strides, Latin America is not staying far behind. Traditional advertising is in decline and advertising agencies in Latin America are faced with the challenge of how to reach the public in a more effective way.

We still see TV commercials and hear radio commercials that make us laugh. However, we only spend a few hours in front of a TV relative to the amount of time we spend in front of a computer or cell phone.

Latinos And Video Games

Written by Pablo Rivera on . Posted in Americas, Marketing, U.S. Hispanic

Mario

Mario

We all are very aware that each day technology grows bigger and better. Video games are one example of a technology that continues to expand.

Before video game consoles like Nintendo or Super Nintendo were created in the early 80s and 90s we used to play soccer, tag, handball, and many other games that did not involve an electronic device.

But times have been changing, and they will continue to change. Kids, teens and even young adults are using electronic devices as entertainment. Video games are now a tremendous source of entertainment, which is why the gaming industry needs to go after these players.

The Most Searched Digital Professions in Latin America

Written by Fernando Rosales Aguilar on . Posted in Americas, Caribbean, Central America, Digital, Marketing, Mexico, South America

Digital Professions

Digital Professions

Now that we’re on the eve of the end of 2014, businesses like LinkedIn have decided to investigate to understand the professions and skills with the most demand on the platform. It turned out that the most requested was Social Media Marketing, which had the majority of the most-searched abilities, surpassing even Mobile Marketing and Cloud Computing.

In the digital era, most companies look for professionals that are linked to the digital marketing context. According to studies, Latin America has the highest volume of social network-savvy people.