Colombia Partners with

Written by Maria Pia Kirk on . Posted in Americas, Marketing, South America, Technology

On January 14 President of Colombia, Juan Manuel Santos, and Mark Zuckerberg, Facebook Founder and CEO, announced an partnership with Colombia to provide free Internet services to all Colombians.

“Before today, only about 50% of Colombians had access to the internet. By launching the app on the Tigo network today, we’re giving people free access to basic internet services,” wrote Mark Zuckerberg on his Facebook page., founded in 2013 by Zuckerberg, was created to bring Internet access to the two-thirds of the total population who do not have Internet access. It gives users access to free basic services in areas of education, health, communication, jobs, finance, and local information. For the full list of free services available in Colombia, read the press release.

The Threat to the Chilean Digital System

Written by Eduardo Reyes on . Posted in Americas, Digital, Marketing, South America, Technology

Caution: Switch off internet in cases of political dissent

Caution: Switch off internet in cases of political dissent

In July of 2014, a group of Chilean Parliament members presented a report to Congress stating that the first digital newspaper in Chile was El Mostrador, which in 2003 was also recognized by a body of government. Just a few years earlier in 2001, the same Congress passed Law N° 19.733 which regulates freedom of opinion and information, the exercise of journalism, and social media. These laws widened legislation’s reach to protecting the corresponding good use of media, regardless of the platform (physical or digital).

The same group of Congress members, after revealing their intention to various players within the sector, has proposed to modify the above-mentioned law so that: everyone who has a website or social network with four weekly posts or publications is considered responsible for a social medium. Up to this point it might sound like a reasonable idea, but when you look at the possible consequences, it’s clearly not about a simple modification. According to the judgment of Rayén Campusano, lawyer at the University of Chile, the proposal would mean, among other implications:

LATAM Economy in 2015

Written by Maria Pia Kirk on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America, U.S. Hispanic

Economy in LATAM

Economy in LATAM

2015 has begun, and with it we evaluate 2014 to make projections for this year, learn from our mistakes, and outline new goals. At the midpoint and the conclusion of each year, different organizations and experts publish studies and opinion pieces about the Latin American economy. We present a few of them here.

CEPAL’s Preliminary Overview of Economic Growth:

On December 2, the Economic Commission for Latin America and the Caribbean (ECLAC) published their preliminary overview of the economies of the region, stating that an estimated 2.2% growth is expected in 2015 – greater than the 1.1% growth of 2014. According to the ECLAC study, Central America, Haiti, and the Spanish-speaking Caribbean are expected to grow at a rate of 4.1%, South America at 1.8%, and the English-speaking Caribbean at 2.2%. Among the countries with the most growth this year are Panama, Bolivia, Peru, Dominican Republic, and Nicaragua. Detailed summary here.

A Shared New Year’s Resolution for the U.S.A. and Cuba

Written by Rodrigo E. Duran on . Posted in Americas, Caribbean, Marketing, U.S. Hispanic

JenCarlos Canela

JenCarlos Canela

There was no better way for the United States to begin to “cut loose the shackles of the past” than by allowing Jencarlos Canela, a Cuban-American, to push the button to begin the new year’s countdown at New York’s Times Square. It was a sign of the times, and it was not just pure coincidence that the first Latino to do this celebration happened to be of Cuban descent. It was a great way to welcome 2015 and to mark – what could possibly be – the beginning of a new relationship between the United States and Cuba.

I shared the news a few days before New Years with a Cuban colleague who is now living in the United States. His first reaction was, “Who is this guy?” He did not even know who he was, and quite frankly, neither did I.

Latinos and Christmas Presents

Written by Pablo Rivera on . Posted in Americas, Marketing, U.S. Hispanic

Family at Christmas share presents

Family at Christmas share presents

As a Latino, family is very important to me. In the Latino culture we have learned to always share and to give to others. During the holidays – and especially Christmas – all the values a teachings we learned as kids are put to the test when buying presents for family and friends.

According to an article in Latin Post, the 55 million Hispanics in the U.S. are expected to impact larger seasonal trends this year and expected to see a shopping growth over the month of December. The article also states that Latino shoppers make up 13% of the 43% of the multicultural households that are expected to spend additional money this season. 30% of those Latino shoppers are expected to spend an average of $250 – $500 and 22% expected to spend $500 – $1,000. I am not surprised to see such numbers. They seem very accurate to me, as I have already met some of them: I have a family of seven plus significant others etc.