We are Hispanics, We are D-backs

Written by Alexander Lozano on . Posted in Americas, Marketing, Sports

Chase Field

Chase Field

The Arizona Diamondbacks have officially launched their Hispanic-community focused marketing campaign in 2015. The tagline “Somos Hispanos. Somos D-backs” translates into “We are Hispanic. We are D-backs” and will be featured in print, TV, radio, and social media. Their first commercial features Venezuelan David Peralta, Mexican Oliver Perez, and Cuban Yasmany Tomas. All 162 regular season games will be broadcast in Spanish. 

Do you know the meaning of Holy Week? (Also known as Lent)

Written by Pilar Álvarez on . Posted in Americas, Marketing

Holy Week

Holy Week (Photo credit – www.mmspress.com.mx)

Year after year, thousands of Catholics celebrate Holy Week, which begins after Ash Wednesday. Starting from that day, every Friday is considered holy and every Catholic person abstains from eating meat – particularly red meat, like that of cow and pig, for example. Some people say that chicken also falls into the category of red meat and that fish or any other seafood is the only thing that can be eaten on Fridays during Lent.

But many people wonder how this tradition started, where eating red meat is prohibited and one can only eat seafood. “Otro stylo para cocinar” (Another Style of Cooking) talks about this subject.

US and Cuba: Living Together in Perfect Harmony?

Written by Daniela Quintanilla on . Posted in Americas, Central America, Marketing

Barack Obama and Raúl Castro

President Obama and President Castro (Source: Chip Somodevilla/Getty Images)

United States citizens are jumping on the opportunity to fly direct to Cuba from New Orleans, Louisiana and New York, New York.

Both cities are now offering nonstop flights to Cuba as the United States is taking steps to normalize diplomatic relations for the first time since 1961.

High Connectivity in Mexico

Written by Eduardo Reyes on . Posted in Americas, Marketing, Mexico, Mobile

Mobile México

Mobile México

Only two weeks ago I had the opportunity to visit Mexico City and Guadalajara on business. You have to go there to enjoy their food, the friendly people, tequila… almost everything but the traffic. It’s true, there’s a lot of traffic, but when you have a cell phone with Internet connection… it’s bearable.

This last observation made me realize that in a lot of public places, the level of connectivity was extremely high. Whether it was in cafes, food courts, malls, bars, etc., the number of connected users “glued” to their cell phones was no less.

HACEMOS Promotes High-Tech Careers for Hispanics

Written by Alfredo C. on . Posted in Americas, Caribbean, Marketing, U.S. Hispanic

Hispanic Students in the United States and Puerto Rico.

Hispanic Students in the United States and Puerto Rico.

On February 28, an event was celebrated which unfortunately doesn’t receive the same advertising or importance of other events on the yearly calendar. I’m talking about National High Technology Day. This is an annual celebration, and this year it was celebrated across 32 cities in the United States and Puerto Rico with a turnout of more than 2,200 students for this 15th edition.

Several Hispanic students take part in this annual celebration organized by AT&T and Group HACEMOS, who offer support and resources to create strong communities by promoting education.