Reaching Entrepreneurs in LATAM: Not an Art, a Science

Written by Eduardo Reyes on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America

Start Up Chile

Start Up Chile

Nowadays, more and more entrepreneurs are convinced and claim, “Entrepreneurship is no longer an art, it’s a science”. That’s probably the reason a book like “Lean Startup” has become so famous. In it, its author, Eric Ries so categorically states, “Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.”

Within this simple statement it is possible to recognize a singular characteristic, which is that entrepreneurship knowledge is “transferable”. Wow! Take note, this is very important.

Digital Advertising, the Challenge of 2016 for LATAM

Written by Maria Pia Kirk on . Posted in Americas, Caribbean, Central America, Digital, Marketing, Mexico, South America

Digital Advertising 2016

Digital Advertising 2016

While here in the United States Internet advertising and especially mobile are making big strides, Latin America is not staying far behind. Traditional advertising is in decline and advertising agencies in Latin America are faced with the challenge of how to reach the public in a more effective way.

We still see TV commercials and hear radio commercials that make us laugh. However, we only spend a few hours in front of a TV relative to the amount of time we spend in front of a computer or cell phone.

The Most Searched Digital Professions in Latin America

Written by Fernando Rosales Aguilar on . Posted in Americas, Caribbean, Central America, Digital, Marketing, Mexico, South America

Digital Professions

Digital Professions

Now that we’re on the eve of the end of 2014, businesses like LinkedIn have decided to investigate to understand the professions and skills with the most demand on the platform. It turned out that the most requested was Social Media Marketing, which had the majority of the most-searched abilities, surpassing even Mobile Marketing and Cloud Computing.

In the digital era, most companies look for professionals that are linked to the digital marketing context. According to studies, Latin America has the highest volume of social network-savvy people.

LATAM Most Promising Region for Mobile Ads

Written by Maria Pia Kirk on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America

Photo credit: Business Insider

Photo credit: Business Insider

We are all going mobile, but Latin America is taking it to another level! Last year’s report shows a 71 percent increase in mobile advertising for Latin America in 2012, and this year’s report reveals 215 percent for 2013. So just imagine 2014; Latin America will rock it.

Studies show that Latin America revenues for mobile are the lowest of all regions, but it is the most promising one. In 2012, revenues for mobile ads hit $8.9 billion worldwide, and Latin America’s revenue was the lowest at 0.6 percent ($50 million), compared to the Asian-Pacific region, which reached 40 percent ($3,558 million). In terms of yearly growth, reports for 2013 show 215 percent growth in Latin America, the highest of all regions, compared to the Asian-Pacific region, which falls into the second lowest rank with just 69 percent.

4G Technology in Latin America

Written by Fernando Rosales Aguilar on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America, Technology

4G Networks in Latin America

4G Networks in Latin America

Of the 259 networks that are currently operating in the world, Latin America has 36.

At present there are 97 countries worldwide that have this technology for mobile networks. 17 of these countries are from Latin America. You might ask yourself, what is 4G? and how would having a service like this benefit me? Below we will explain what 4G mobile networks are.

4G is the evolution in mobile networks, bringing high speed networks based on LTE technology. LTE is the abbreviation for Long Term Evolution, the standard name of the technology which supports high speed wireless networks. LTE systems allow the 4G network to reach speeds greater than 100 megabits per seconds, which was once thought to be impossible (definitely in mobile networks).