LATAM Most Promising Region for Mobile Ads

Written by Maria Pia Kirk on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America

Photo credit: Business Insider

Photo credit: Business Insider

We are all going mobile, but Latin America is taking it to another level! Last year’s report shows a 71 percent increase in mobile advertising for Latin America in 2012, and this year’s report reveals 215 percent for 2013. So just imagine 2014; Latin America will rock it.

Studies show that Latin America revenues for mobile are the lowest of all regions, but it is the most promising one. In 2012, revenues for mobile ads hit $8.9 billion worldwide, and Latin America’s revenue was the lowest at 0.6 percent ($50 million), compared to the Asian-Pacific region, which reached 40 percent ($3,558 million). In terms of yearly growth, reports for 2013 show 215 percent growth in Latin America, the highest of all regions, compared to the Asian-Pacific region, which falls into the second lowest rank with just 69 percent.

4G Technology in Latin America

Written by Fernando Rosales Aguilar on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America, Technology

4G Networks in Latin America

4G Networks in Latin America

Of the 259 networks that are currently operating in the world, Latin America has 36.

At present there are 97 countries worldwide that have this technology for mobile networks. 17 of these countries are from Latin America. You might ask yourself, what is 4G? and how would having a service like this benefit me? Below we will explain what 4G mobile networks are.

4G is the evolution in mobile networks, bringing high speed networks based on LTE technology. LTE is the abbreviation for Long Term Evolution, the standard name of the technology which supports high speed wireless networks. LTE systems allow the 4G network to reach speeds greater than 100 megabits per seconds, which was once thought to be impossible (definitely in mobile networks).

Cuba Opens Tourism Sector to Private Initiatives

Written by admin on . Posted in Americas, Caribbean

Tourism in Cuba

Tourism in Cuba

Cuba’s state-owned travel agencies and tourist entities will be able to book private lodgings and restaurants, the government said Thursday.

In a resolution published in the Official Gazette, the Tourism Ministry gives the green light for individuals who rent out homes and rooms or operate restaurants, known as “paladares,” to offer their services to the state tourism sector.

In like manner, tourist agencies and entities will be able to book the services of private individuals or the self-employed to organize excursions for groups of visitors such as rides on horseback, in carriages or in classic or antique automobiles that are still in wide use on the island.

Read more at Hispanically Speaking News

Billionaire John Paulson Invests in Puerto Rico’s Tourism Sector

Written by admin on . Posted in Americas, Caribbean, Marketing

Billionaire John Paulson Invests in Puerto Rico’s Tourism Sector

Billionaire John Paulson Invests in Puerto Rico’s Tourism Sector

Hedge fund billionaire John Paulson’s company has acquired a majority interest in an exclusive beachfront complex near San Juan, a major bet on Puerto Rico’s tourism sector.

The St. Regis Bahia Beach Resort and Bahia Beach Resort & Golf Club, located on Puerto Rico’s north coast about 40 kilometers (25 miles) from San Juan, were acquired by Paulson & Co.‘s Recovery Fund.

“The St. Regis Bahia Beach resort is already one of the premier leisure travel destinations in the Caribbean, and there is increasing demand from both those looking to purchase holiday homes in Puerto Rico and from those living in or moving to the island,” John Paulson said in a statement.

Reach more at Hispanically Speaking News

Puerto Rico Experiences Brain Drain

Written by El Cuco on . Posted in Caribbean, Marketing

Professionals, doctors and the educated flee the island of Puerto Rico for better opportunities and a higher standard of living

Professionals, doctors and the educated flee the island of Puerto Rico for better opportunities and a higher standard of living

A recent study by the Pew Hispanic Center states that Mexicans and Puerto Ricans are the two largest groups within the US Hispanic population: Among Hispanics in the U.S., people of Mexican origin account for 64.5% and those of Puerto Rican origin 9.5%.

According to The World Bank, the population of Mexico is 112.3 million while the US’ Mexican population is 33.5 million. Interestingly, there are more Puerto Ricans living stateside that in the actual island. Per reports, 4.9 million Puerto Ricans live in the US while the US Census’ 2011 Puerto Rican Community Survey reported 3.7 million in the island.

As a born-and-raised Puerto Rican now living stateside, I am not surprised by these numbers. Given our automatic US citizenship, the path is much easier for us to move. It is as complicated as moving from New York to Florida.  According to the Census Bureau, only two states – Michigan and Rhode Island – had population declines in 2011. Puerto Rico beat both of them.