LATAM Economy in 2015

Written by Maria Pia Kirk on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America, U.S. Hispanic

Economy in LATAM

Economy in LATAM

2015 has begun, and with it we evaluate 2014 to make projections for this year, learn from our mistakes, and outline new goals. At the midpoint and the conclusion of each year, different organizations and experts publish studies and opinion pieces about the Latin American economy. We present a few of them here.

CEPAL’s Preliminary Overview of Economic Growth:

On December 2, the Economic Commission for Latin America and the Caribbean (ECLAC) published their preliminary overview of the economies of the region, stating that an estimated 2.2% growth is expected in 2015 – greater than the 1.1% growth of 2014. According to the ECLAC study, Central America, Haiti, and the Spanish-speaking Caribbean are expected to grow at a rate of 4.1%, South America at 1.8%, and the English-speaking Caribbean at 2.2%. Among the countries with the most growth this year are Panama, Bolivia, Peru, Dominican Republic, and Nicaragua. Detailed summary here.

A Shared New Year’s Resolution for the U.S.A. and Cuba

Written by Rodrigo E. Duran on . Posted in Americas, Caribbean, Marketing, U.S. Hispanic

JenCarlos Canela

JenCarlos Canela

There was no better way for the United States to begin to “cut loose the shackles of the past” than by allowing Jencarlos Canela, a Cuban-American, to push the button to begin the new year’s countdown at New York’s Times Square. It was a sign of the times, and it was not just pure coincidence that the first Latino to do this celebration happened to be of Cuban descent. It was a great way to welcome 2015 and to mark – what could possibly be – the beginning of a new relationship between the United States and Cuba.

I shared the news a few days before New Years with a Cuban colleague who is now living in the United States. His first reaction was, “Who is this guy?” He did not even know who he was, and quite frankly, neither did I.

Reaching Entrepreneurs in LATAM: Not an Art, a Science

Written by Eduardo Reyes on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America

Start Up Chile

Start Up Chile

Nowadays, more and more entrepreneurs are convinced and claim, “Entrepreneurship is no longer an art, it’s a science”. That’s probably the reason a book like “Lean Startup” has become so famous. In it, its author, Eric Ries so categorically states, “Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.”

Within this simple statement it is possible to recognize a singular characteristic, which is that entrepreneurship knowledge is “transferable”. Wow! Take note, this is very important.

Digital Advertising, the Challenge of 2016 for LATAM

Written by Maria Pia Kirk on . Posted in Americas, Caribbean, Central America, Digital, Marketing, Mexico, South America

Digital Advertising 2016

Digital Advertising 2016

While here in the United States Internet advertising and especially mobile are making big strides, Latin America is not staying far behind. Traditional advertising is in decline and advertising agencies in Latin America are faced with the challenge of how to reach the public in a more effective way.

We still see TV commercials and hear radio commercials that make us laugh. However, we only spend a few hours in front of a TV relative to the amount of time we spend in front of a computer or cell phone.

The Most Searched Digital Professions in Latin America

Written by Fernando Rosales Aguilar on . Posted in Americas, Caribbean, Central America, Digital, Marketing, Mexico, South America

Digital Professions

Digital Professions

Now that we’re on the eve of the end of 2014, businesses like LinkedIn have decided to investigate to understand the professions and skills with the most demand on the platform. It turned out that the most requested was Social Media Marketing, which had the majority of the most-searched abilities, surpassing even Mobile Marketing and Cloud Computing.

In the digital era, most companies look for professionals that are linked to the digital marketing context. According to studies, Latin America has the highest volume of social network-savvy people.