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4G Technology in Latin America

Written by admin on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America, Technology

4G Networks in Latin America

4G Networks in Latin America

Of the 259 networks that are currently operating in the world, Latin America has 36.

At present there are 97 countries worldwide that have this technology for mobile networks. 17 of these countries are from Latin America. You might ask yourself, what is 4G? and how would having a service like this benefit me? Below we will explain what 4G mobile networks are.

4G is the evolution in mobile networks, bringing high speed networks based on LTE technology. LTE is the abbreviation for Long Term Evolution, the standard name of the technology which supports high speed wireless networks. LTE systems allow the 4G network to reach speeds greater than 100 megabits per seconds, which was once thought to be impossible (definitely in mobile networks).

Advertising in Latin America

Written by admin on . Posted in Americas, Central America, Marketing, South America

Advertising in Latin America

Advertising in Latin America

Latin America marks a great opportunity for brand and media buyers that are looking to expand their reach in emerging markets. In Mexico alone, eMarketer estimates that total media advertising investment was $5.2 billion in 2012. However, an understanding of the cultural nuances of each country in Latin America is as important as the financial and operative complexities of the region.

On a very simple level, the understanding of cultural nuances and the way you need to communicate country-by-country is crucial. You can’t take a US campaign, translate it into Spanish, and implement it in Latin America. It’s also necessary to be aware of the differences among the countries. In some countries, the informal “Tú” form of address is used, and in other countries the formal address “Usted” is used.

Call Centers in Central America – A Decent Work Option

Written by admin on . Posted in Americas, Central America, Marketing

Call Center

Call Center

Although these days it is well known that call centers are companies that provide support or informational services from different corporations around the world, their services, in addition to being varied, may also be executed by personnel that have different cultural and language backgrounds.

This characteristic, I want to argue, makes call centers a viable and working option – the 7 days of the week and 24 hours of the day that they operate. You can find their offices in several of the world’s countries, and Central America is no exception. There, it has become a decent employment option for all kinds of people, whether they are professionals, students, retirees, adults, teenagers, etc, especially for those who have knowledge of different languages. You could consider it, perhaps, the new job of the XXI century in Central America.

The Success of Foreign Businesses or Franchises in Central America

Written by admin on . Posted in Americas, Central America, Marketing

International Franchises

International Franchises

Who hasn’t eaten a pizza at Pizza Hut, savored a delicious Pollo Campero, or enjoyed McDonald’s hamburger. All of these fast-food places from around the world have arrived in Central America, thanks to becoming a franchise.

The concept of franchises is something that occurs across the world which has helped consumers have access to services from other countries of the world.

The Advertising World in El Salvador

Written by admin on . Posted in Americas, Central America, Marketing

Billboards in El Salvador

Billboards in El Salvador

Since I arrived for my visit to El Salvador, I have noticed that billboard advertising is very prevalent. On a congested Friday night, we were stuck in traffic for hours. During this time I was able to see billboards on every block; I saw ads for McDonald’s, Nike, KFC, Pollo Campero and hundreds more. I started wondering, why so many ads on the streets? After realizing that I had been in traffic along with thousands of other cars for over two hours, I concluded that these billboards are clearly targeting thousands of drivers on a daily basis.

I see the positive side of using those ads: reaching vast numbers of commuters every single day. The downside, however, is that there is no way to track any of this. There are no metrics on how many people saw the ad, how many of these billboards lead to purchases, and so on.

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