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Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

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Copa America Centenario


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High Connectivity in Mexico

Written by Eduardo Reyes on . Posted in Americas, Marketing, Mexico, Mobile

Mobile México

Mobile México

Only two weeks ago I had the opportunity to visit Mexico City and Guadalajara on business. You have to go there to enjoy their food, the friendly people, tequila… almost everything but the traffic. It’s true, there’s a lot of traffic, but when you have a cell phone with Internet connection… it’s bearable.

This last observation made me realize that in a lot of public places, the level of connectivity was extremely high. Whether it was in cafes, food courts, malls, bars, etc., the number of connected users “glued” to their cell phones was no less.

Hispanic or Latino?

Written by admin on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America, U.S. Hispanic

Hispanic or Latino?

Hispanic or Latino?

What is the correct term, Latino or Hispanic? We hear these two words used interchangeably in the media, at political conventions, and in everyday conversations. But what is the difference?
Although there are a lot of similarities between them, there are a few distinct differences that should be noted.

Latino generally refers to countries (or cultures) that were once under Roman rule. This includes Italy, France, Spain, etc. Brazilians are considered to be Latino, but are not considered to be Hispanic.

LATAM Economy in 2015

Written by admin on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America, U.S. Hispanic

Economy in LATAM

Economy in LATAM

2015 has begun, and with it we evaluate 2014 to make projections for this year, learn from our mistakes, and outline new goals. At the midpoint and the conclusion of each year, different organizations and experts publish studies and opinion pieces about the Latin American economy. We present a few of them here.

CEPAL’s Preliminary Overview of Economic Growth:

On December 2, the Economic Commission for Latin America and the Caribbean (ECLAC) published their preliminary overview of the economies of the region, stating that an estimated 2.2% growth is expected in 2015 – greater than the 1.1% growth of 2014. According to the ECLAC study, Central America, Haiti, and the Spanish-speaking Caribbean are expected to grow at a rate of 4.1%, South America at 1.8%, and the English-speaking Caribbean at 2.2%. Among the countries with the most growth this year are Panama, Bolivia, Peru, Dominican Republic, and Nicaragua. Detailed summary here.

Ricardo Pérez de Lara: First Mexican Ferrari Challenge Champion

Written by admin on . Posted in Americas, Marketing, Mexico, Sports

Ricardo Pérez de Lara in Abu Dhabi

Ricardo Pérez de Lara Abu Dhabi

Ricardo Pérez de Lara is a Mexican driver born in Mexico City in 1975. He began his career in the late ’90s with great success, obtaining titles in the Formula 2 and Formula 3 championships endorsed by the FIA (International Automobile Federation). Since his beginnings in 1997 to the present day, Ricardo has positioned himself as a solid runner and winner.

This month Ricardo makes history as the first Mexican to win the world championship Ferrari Challenge at the Yas Marina circuit in Abu Dhabi, in which he competed against the best 30 riders in the Asia-Pacific, European, and North American regions. Ricardo demonstrated his great talent to achieve victory and carry the anthem of our country in international courts. With a time of 41 minutes, 24 seconds, and 153 milliseconds, Ricardo Pérez de Lara finished the race to win the championship Ferrari Challenge Trofeo Pirelli AM.

Reaching Entrepreneurs in LATAM: Not an Art, a Science

Written by Eduardo Reyes on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America

Start Up Chile

Start Up Chile

Nowadays, more and more entrepreneurs are convinced and claim, “Entrepreneurship is no longer an art, it’s a science”. That’s probably the reason a book like “Lean Startup” has become so famous. In it, its author, Eric Ries so categorically states, “Startup success can be engineered by following the process, which means it can be learned, which means it can be taught.”

Within this simple statement it is possible to recognize a singular characteristic, which is that entrepreneurship knowledge is “transferable”. Wow! Take note, this is very important.

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Report Center



The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

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