We all know that Latin America is growing more every day in its number of internet users, but the growth that Mexico has had in online users is huge. Unlike 2013, it has grown up to 50%, a level which is comparable to that of Brazil, the #1 online market in Latin America according to a recent article on Latin Link.
One advantage of targeting Mexican internet users with online advertising is their strong use of the medium. Mexican internet users spend about 41 hours per week on the internet, almost 6 hours per day. They also spend 13 hours per week watching TV, which means that they spend more time surfing online. They spend 4 hours listening to radio and only 3 hours reading the newspaper.