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Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

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Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

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Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

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20 Years Later: Fans Still Remember Selena

Written by admin on . Posted in Americas, Marketing, U.S. Hispanic

Selena's statue in Corpus Christi, Texas

Selena’s statue in Corpus Christi, Texas

Selena Quintanilla navigated two cultures and managed to be comfortable in both.

Surprisingly to many, Selena was not a native Spanish speaker. Her Dad taught her to sing Spanish songs phonetically and she studied Spanish so that she could feel more comfortable expressing herself and reaching out to her fans.

What Does Google Hope for Cuba?

Written by Alfredo C. on . Posted in Americas, Central America, Digital, Marketing, Technology

Google Cuba

Google Cuba

Cuba has one of the lowest rates of Internet access in the world, but that has not stopped Google from sending some of its main executives to discuss, examine, and explore the potential island market.

These visits coincide with the recent flexibility that the US government has gained to normalize relations between both countries, allowing executives from North American businesses to travel to Habana to advance negotiation strategies for the eventual moment when the restrictions imposed more than 56 years ago are dissolved.

Latino Winemakers in California

Written by admin on . Posted in Americas, Marketing, U.S. Hispanic

Latino Winemakers

Latino Winemakers

For some time Latinos have been the labor force behind the most influential wineries fueling the wine industry in the U.S. The stories of the men who left their homes in Mexico and came to the United States to find work in the vineyards in the Napa Valley are not unlike other stories, like the young immigrant moving to the US to pick grapes and the migrant farm workers who see possibilities beyond the fields.

We are Hispanics, We are D-backs

Written by admin on . Posted in Americas, Marketing, Sports

Chase Field

Chase Field

The Arizona Diamondbacks have officially launched their Hispanic-community focused marketing campaign in 2015. The tagline “Somos Hispanos. Somos D-backs” translates into “We are Hispanic. We are D-backs” and will be featured in print, TV, radio, and social media. Their first commercial features Venezuelan David Peralta, Mexican Oliver Perez, and Cuban Yasmany Tomas. All 162 regular season games will be broadcast in Spanish. 

Do you know the meaning of Holy Week? (Also known as Lent)

Written by admin on . Posted in Americas, Marketing

Holy Week

Holy Week (Photo credit – www.mmspress.com.mx)

Year after year, thousands of Catholics celebrate Holy Week, which begins after Ash Wednesday. Starting from that day, every Friday is considered holy and every Catholic person abstains from eating meat – particularly red meat, like that of cow and pig, for example. Some people say that chicken also falls into the category of red meat and that fish or any other seafood is the only thing that can be eaten on Fridays during Lent.

But many people wonder how this tradition started, where eating red meat is prohibited and one can only eat seafood. “Otro stylo para cocinar” (Another Style of Cooking) talks about this subject.

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Brian Patrick (photographer)

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IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

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