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Mexico’s natural wonder: The Copper Canyon

Written by admin on . Posted in International, Marketing, Mexico

Copper Canyon

Copper Canyon

The deepest and most spectacular Canyon of the Sierra Madre Ranges is the Copper Canyon or “Barranca del Cobre,” located south of the US border, in the states of Chihuahua and Sinaloa, Mexico.

It has historically been an enigma destination because of the difficulty of transportation access and the lack of advertisement and information about the region. In recent years however, the decline of visitors has been caused by the panic created from the wave of crimes related to the drug violence around the country, specially in the northern border.

The Copper Canyon has been a destination to travelers and adventurers who have been coming for centuries, this area is a wild and underexplored part of Mexico but it is NOT a dangerous place to visit.

Tourist services have operated here for over fifty years, safely hosting thousands of travelers throughout the Canyon’s region without ever encountering any violence.

Copper Canyon Map

Copper Canyon Map

ClickOnero, the LatinAmerican Groupon

Written by admin on . Posted in Americas, Marketing

ClickOnero´s Logo

With sites in Mexico, Argentina, Brazil and Colombia, ClickOnero has the same businesses model of Groupon.com in the US. They offer group discounts for restaurants, bars, concerts, many events, museums, among others.

ClickOnero is a slang that means “the one who clicks,” and their slogan is “¡Es divertido comprar asi!” which translates to “It is a lot of fun to buy this way!” The idea is to buy services (as a wholesale) from micro to medium size businesses and then turn around and sell them online at a discount.

I applaud this businesses model, as it really benefits everyone in the buy-to-sell transaction. From bringing clients to the small or large businesses, to generating profits for ClickOnero by charging middleman fees (and creating jobs!!!), to the customer who can get all kinds of deals up to 90% off retail prices… I am definitely buying!

That Illogical, Weird Summer Doldrums Business Cycle

Written by admin on . Posted in Americas, Marketing

On Vacation? Don't Be

On Vacation? Don't Be

It used to make sense. Back in the “old days”, it was somewhat accepted that not much new business was to be gotten, much less conducted, during the core summer months. Those weeks between about mid-June and mid-August wherein, presumably, everyone was either on a real, physical vacation or a mental one. It was a common presumption in many industries. In the media, it was almost always blamed on the retail sector. (It also gave some credibility to the notion that no-one watched TV in the summer as they were “outside.” Right?). Retailers anxiously awaited the “Back-To-School” windfall, it was thought. If you sold any media other than TV, you finally had an angle.

Recession notwithstanding, these days, most folks who watch TV are dedicated ALL YEAR LONG! And they are online. And they listen to the radio. And on and on. Most retailers have aggressive weekly sales promotions that are designed to keep drawing in buyers constantly without a break. So what is with the continued adherence to some sectors? The very same corporate folks who lament poor earnings at the end of Q2 and the beginning of Q3 probably sang the same sad song last year and the year before and the year before and the year before…. Enough already!

Perhaps especially in light of the economic crisis we are still trying to recover from, but even more so from the standpoint that the world has changed and business has changed, it is time that we ALL get real about what the new economy means and what it does not. And what it surely does not mean is that our old habits and ways of thinking will work well in today’s new business environment. We’ve got to get off of our excuses (real and perceived) and think more, plan more, sell more and do more than ever before. And we can’t take a vacation all summer long and expect for things to get better. It just isn’t going to happen.

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