Colombia Partners with

Written by Maria Pia Kirk on . Posted in Americas, Marketing, South America, Technology

On January 14 President of Colombia, Juan Manuel Santos, and Mark Zuckerberg, Facebook Founder and CEO, announced an partnership with Colombia to provide free Internet services to all Colombians.

“Before today, only about 50% of Colombians had access to the internet. By launching the app on the Tigo network today, we’re giving people free access to basic internet services,” wrote Mark Zuckerberg on his Facebook page., founded in 2013 by Zuckerberg, was created to bring Internet access to the two-thirds of the total population who do not have Internet access. It gives users access to free basic services in areas of education, health, communication, jobs, finance, and local information. For the full list of free services available in Colombia, read the press release.

The Threat to the Chilean Digital System

Written by Eduardo Reyes on . Posted in Americas, Digital, Marketing, South America, Technology

Caution: Switch off internet in cases of political dissent

Caution: Switch off internet in cases of political dissent

In July of 2014, a group of Chilean Parliament members presented a report to Congress stating that the first digital newspaper in Chile was El Mostrador, which in 2003 was also recognized by a body of government. Just a few years earlier in 2001, the same Congress passed Law N° 19.733 which regulates freedom of opinion and information, the exercise of journalism, and social media. These laws widened legislation’s reach to protecting the corresponding good use of media, regardless of the platform (physical or digital).

The same group of Congress members, after revealing their intention to various players within the sector, has proposed to modify the above-mentioned law so that: everyone who has a website or social network with four weekly posts or publications is considered responsible for a social medium. Up to this point it might sound like a reasonable idea, but when you look at the possible consequences, it’s clearly not about a simple modification. According to the judgment of Rayén Campusano, lawyer at the University of Chile, the proposal would mean, among other implications:

LATAM Economy in 2015

Written by Maria Pia Kirk on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America, U.S. Hispanic

Economy in LATAM

Economy in LATAM

2015 has begun, and with it we evaluate 2014 to make projections for this year, learn from our mistakes, and outline new goals. At the midpoint and the conclusion of each year, different organizations and experts publish studies and opinion pieces about the Latin American economy. We present a few of them here.

CEPAL’s Preliminary Overview of Economic Growth:

On December 2, the Economic Commission for Latin America and the Caribbean (ECLAC) published their preliminary overview of the economies of the region, stating that an estimated 2.2% growth is expected in 2015 – greater than the 1.1% growth of 2014. According to the ECLAC study, Central America, Haiti, and the Spanish-speaking Caribbean are expected to grow at a rate of 4.1%, South America at 1.8%, and the English-speaking Caribbean at 2.2%. Among the countries with the most growth this year are Panama, Bolivia, Peru, Dominican Republic, and Nicaragua. Detailed summary here.

Inappropriate Greenpeace Campaign on Nazca Lines

Written by Maria Pia Kirk on . Posted in Americas, Marketing, South America

Greenpeace Campaign on Nazca Lines

Greenpeace Campaign on Nazca Lines

Placing a stunt next to the Peruvian Nazca Lines, UNESCO World Heritage Site, is just wrong advertising and contradicts Greenpeace’s climate change campaign and image.

“Time for Climate Change! The future is renewable” is the message that Greenpeace activists from different countries placed on the Nazca Lines. Their intention was to get the attention of leaders who are at the on-going UN climate talks in Lima.

Netflix Wants Latin America

Written by Rodrigo E. Duran on . Posted in Americas, Marketing, South America

Netflix - South America

Netflix – South America

Netflix is making itself felt in Latin America. Since its appearance in Latin America in 2011 the company has already garnered 3.3 million subscribers, according to Dataxis Latin American Data. What is preventing Netflix from completely leading the competition is the lack of internet connectivity in that region. But as years pass there are more and more people connecting to the web in Latin America, and that really poses a threat to businessmen from the pay-television industry. The pay-television industry has an annual turnover of over $27 billion in that region – a sizeable sum that Netflix wants to fight over.