LATAM Most Promising Region for Mobile Ads

Written by Maria Pia Kirk on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America

Photo credit: Business Insider

Photo credit: Business Insider

We are all going mobile, but Latin America is taking it to another level! Last year’s report shows a 71 percent increase in mobile advertising for Latin America in 2012, and this year’s report reveals 215 percent for 2013. So just imagine 2014; Latin America will rock it.

Studies show that Latin America revenues for mobile are the lowest of all regions, but it is the most promising one. In 2012, revenues for mobile ads hit $8.9 billion worldwide, and Latin America’s revenue was the lowest at 0.6 percent ($50 million), compared to the Asian-Pacific region, which reached 40 percent ($3,558 million). In terms of yearly growth, reports for 2013 show 215 percent growth in Latin America, the highest of all regions, compared to the Asian-Pacific region, which falls into the second lowest rank with just 69 percent.

4G Technology in Latin America

Written by Fernando Rosales Aguilar on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America, Technology

4G Networks in Latin America

4G Networks in Latin America

Of the 259 networks that are currently operating in the world, Latin America has 36.

At present there are 97 countries worldwide that have this technology for mobile networks. 17 of these countries are from Latin America. You might ask yourself, what is 4G? and how would having a service like this benefit me? Below we will explain what 4G mobile networks are.

4G is the evolution in mobile networks, bringing high speed networks based on LTE technology. LTE is the abbreviation for Long Term Evolution, the standard name of the technology which supports high speed wireless networks. LTE systems allow the 4G network to reach speeds greater than 100 megabits per seconds, which was once thought to be impossible (definitely in mobile networks).

Advertising in Latin America

Written by Alejandra Arce-Salazar on . Posted in Americas, Central America, Marketing, South America

Advertising in Latin America

Advertising in Latin America

Latin America marks a great opportunity for brand and media buyers that are looking to expand their reach in emerging markets. In Mexico alone, eMarketer estimates that total media advertising investment was $5.2 billion in 2012. However, an understanding of the cultural nuances of each country in Latin America is as important as the financial and operative complexities of the region.

On a very simple level, the understanding of cultural nuances and the way you need to communicate country-by-country is crucial. You can’t take a US campaign, translate it into Spanish, and implement it in Latin America. It’s also necessary to be aware of the differences among the countries. In some countries, the informal “Tú” form of address is used, and in other countries the formal address “Usted” is used.

Latin America and the Winter Olympics in Sochi

Written by Christopher Stanley on . Posted in Americas, Marketing, South America

Sochi Olympics 2014

Sochi Olympics 2014

How many Caribbean nations sent athletes to Sochi? 
Answer: 6.

How many from South America? 

Answer: 6.

Brazil, Argentina, and Chile are each bringing 6 competitors to the games and Peru, Paraguay, and Venezuela are also participating. In fact, for the 2014 Winter Olympic Games there are a record 12 tropical countries participating. My personal favorite is the picture of Mexico skier Hubertus Von Hohenlohe wearing a Mariachi-style speed suit that has been commonly seen on the internet.

Looking South: Trade Agreements and the Digital World

Written by Christopher Stanley on . Posted in Americas, Marketing, South America

Look South

Look South

It looks like the New Year is bringing some renewed interest in trade agreements for the Americas.  While we haven’t even finished the first month of 2014, Mexico has set new negotiations for the Mexico – Panama FTA and the U.S. Secretary of Commerce, Penny Pritzker, has announced a new initiative called “Looking South” to support companies in taking better advantage of the existing trade agreements that the U.S. has with Latin America.

There are of course plenty of people for or against these trade agreements, but for those of us who are already working across borders and are faced with the numerous challenges that it entails, these efforts are welcome. While companies like Alcance Media Group may not benefit from tariff protection or other things directly specified in FTA, overall the formalizing of relations has numerous benefits, such as leveling the playing field for doing business, getting credit, and hiring across borders.