Advertising in Latin America

Written by Alejandra Arce-Salazar on . Posted in Americas, Central America, Marketing, South America

Advertising in Latin America

Advertising in Latin America

Latin America marks a great opportunity for brand and media buyers that are looking to expand their reach in emerging markets. In Mexico alone, eMarketer estimates that total media advertising investment was $5.2 billion in 2012. However, an understanding of the cultural nuances of each country in Latin America is as important as the financial and operative complexities of the region.

On a very simple level, the understanding of cultural nuances and the way you need to communicate country-by-country is crucial. You can’t take a US campaign, translate it into Spanish, and implement it in Latin America. It’s also necessary to be aware of the differences among the countries. In some countries, the informal “Tú” form of address is used, and in other countries the formal address “Usted” is used.

Latin America and the Winter Olympics in Sochi

Written by Christopher Stanley on . Posted in Americas, Marketing, South America

Sochi Olympics 2014

Sochi Olympics 2014

How many Caribbean nations sent athletes to Sochi? 
Answer: 6.

How many from South America? 

Answer: 6.

Brazil, Argentina, and Chile are each bringing 6 competitors to the games and Peru, Paraguay, and Venezuela are also participating. In fact, for the 2014 Winter Olympic Games there are a record 12 tropical countries participating. My personal favorite is the picture of Mexico skier Hubertus Von Hohenlohe wearing a Mariachi-style speed suit that has been commonly seen on the internet.

Looking South: Trade Agreements and the Digital World

Written by Christopher Stanley on . Posted in Americas, Marketing, South America

Look South

Look South

It looks like the New Year is bringing some renewed interest in trade agreements for the Americas.  While we haven’t even finished the first month of 2014, Mexico has set new negotiations for the Mexico – Panama FTA and the U.S. Secretary of Commerce, Penny Pritzker, has announced a new initiative called “Looking South” to support companies in taking better advantage of the existing trade agreements that the U.S. has with Latin America.

There are of course plenty of people for or against these trade agreements, but for those of us who are already working across borders and are faced with the numerous challenges that it entails, these efforts are welcome. While companies like Alcance Media Group may not benefit from tariff protection or other things directly specified in FTA, overall the formalizing of relations has numerous benefits, such as leveling the playing field for doing business, getting credit, and hiring across borders.  

Uruguay Delivers 1 Million Computers to School Children

Written by admin on . Posted in Americas, Marketing, South America

Uruguay Delivers 1 Million Computers to School Children

Uruguay Delivers 1 Million Computers to School Children

Uruguay’sPlan Ceibal, which is aimed at providing PCs to every child in the public-school system, reached the 1-million-computer milestone earlier this month, “ensuring fairness in the public’s access to technology,” program chief Miguel Brechner said Friday in an interview with Efe.

President Jose Mujica personally delivered the one-millionth tablet computer in early October to a student at a school in the Montevideo neighborhood of Nuevo Paris…

Read more at Hispanically Speaking News

Eight Brands that have Invaded Colombia

Written by Sergio on . Posted in Americas, Marketing, South America

Foreign companies continue their incursions into Colombia and Latin america.

Foreign companies continue their incursions into Colombia and Latin america.

Latin-Americans love malls. In my opinion the mall has replaced both the church and the plaza as a place to self-actualize and consume. It seems there are new malls opening every week attracting thousands of visitors with local as well as foreign stores & restaurants. Brands representing diverse industries see the country’s (and region as a whole) continual growth as a major opportunity, particularly when growth in their country of origin has slowed down.

Here are a few of the foreign brands mentioned in an article in Colombia’s Portafolio which are making a presence in the Colombian retail landscape.