Startup in Chile: At the Beginning of the World

Written by Eduardo Reyes on . Posted in Americas, Marketing, South America

Chile Startup

Chile Startup

Although many people would like to launch a company, it´s not a simple process. You need energy, passion, resilience, money, and a nice place to start up. There are many places in the world where you can do this: the US, many countries in Europe or Asia, among others. So why not in Chile? Yeah, that last country in South America… or, in my point of view: the first one counting from the south to the north.

If you are considering the idea, let me give you 10 reasons to choose Chile to launch your business idea:

Hispanic or Latino?

Written by Alejandra Corona on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America, U.S. Hispanic

Hispanic or Latino?

Hispanic or Latino?

What is the correct term, Latino or Hispanic? We hear these two words used interchangeably in the media, at political conventions, and in everyday conversations. But what is the difference?
Although there are a lot of similarities between them, there are a few distinct differences that should be noted.

Latino generally refers to countries (or cultures) that were once under Roman rule. This includes Italy, France, Spain, etc. Brazilians are considered to be Latino, but are not considered to be Hispanic.

The City of Eternal Spring

Written by Alexander Lozano on . Posted in Americas, Marketing, South America

Panoramic view of Medellín, Colombia

Panoramic view of Medellín, Colombia

Medellín, the second-largest city in Colombia, is nestled in the Aburrá Valley, a central region of the Andes Mountains in South America. Because of the pleasant spring-like climate all year round, Medellín is known as “La Ciudad de la Eterna Primavera” or “City of the Eternal Spring”.

From the mid-1980’s to present day, Medellín has seen an enormous transformation. Some of this is due in part to a marketing campaign begun in the 1980’s, “Depende también de ti, darle amor a Medellín” (It depends on you too, to give love to Medellín). This sense of pride helped pave the way to the thriving city it is today.

If You Love Tourism, You’ll Love Chile

Written by Eduardo Reyes on . Posted in Americas, Marketing, South America

Chile

Chile

More and more foreigners are visiting Chile, a country with a scenic diversity that few countries have. In 2014, more than 3.6 million tourists entered the country. Among them, North American tourists grew 5.4% in 2014, reaching 162,356. And the reasons are many.

If you feel inspired by love, Fodor’s Travel, a place that specializes in travel, named Chile one of the 15 must-see places to spend your honeymoon.

Latin America’s Creative Advertising

Written by Fernando Rosales Aguilar on . Posted in Americas, Central America, Marketing, South America

Anuncio Galleta Tipo Riviana Pozuelo

Anuncio Galleta Tipo Riviana Pozuelo

Latin America stands out for its creative people, and its advertisements are no exception.

As we all know, advertising should be innovative and memorable so that the product that is being announced has consumer appeal. Something curious happened in 1994: a Costa Rican company released an ad promoting its cookie, which led to a complete boom around Central America. What was the appeal of the ad?: it consisted of a romantic song, which made it to Salvadoran radio, where it was heard by a Salvadoran woman who dedicated it to her partner.