Copa America Centenario USA 2016

Written by Christopher Stanley on . Posted in Events, Marketing, Sports, U.S. Hispanic

Logo for the 2016 Copa America Centenario

Logo for the 2016 Copa America Centenario

Copa America is celebrating 100 years of the tournament and for this tournament FIFA has permitted that the best in the world will be playing for their teams.  Come watch Messi, Neymar, James, Chicharito, Bradley and other world stars at the once-in-a-lifetime Copa America Centenario from June 3-26. The World’s Best are Coming to the U.S.!


The Group Stage of the tournament will take place from June 3rd-14 across 10 U.S. cities. Each group will conduct a round robin format, with each team playing each other once. A win earns a team 3 points, a draw gets 1 point, and a loss is worth 0 points. The top two teams of each group move on to the Quarterfinals.

Not only will the best players be coming but you can be assured the the top advertisers will be coming as well.


Copa America 2016 Groups

Silicon Valley Investment in Diversity: Don’t Forget Low-Wage Workers

Written by admin on . Posted in Americas, Marketing

Photo credit: Paul Sakuma/AP/Corbis

Photo credit: Paul Sakuma/AP/Corbis

It’s no secret that Hispanics only make up to 3% of Google’s workforce; techy Hispanics at Google are 2% and Hispanics who hold jobs in maintenance and janitors in Silicon Valley make up 74% and 69% respectively.

In order to change these numbers, Google.Inc has taken some measures. Last year Google invested $115 million on diversity initiatives but this year they are raising that budget to $150 million, as Nancy Lee, Google’s Chief of Inclusion and Diversity, told USA TODAY in an interview on May 6.

Latino Health: the Good News and the Bad News

Written by admin on . Posted in Marketing, U.S. Hispanic

Huffington Post Center’s for Disease Control and Prevention

Huffington Post Center’s for Disease Control and Prevention

The first ever national study on Hispanic health risks and leading causes of death in the United States has been released by the CDC and there is some good news and some bad news.

Some are calling it a “paradox” as overall, Hispanics are generally healthier than their non-Hispanic white peers when it comes to health in spite of the greater socioeconomic burdens from higher poverty rates (one in four Hispanics lives below the poverty line), language barriers (one in three Hispanics have limited English proficiency), and a lower insured rate (Hispanics are three times as likely to be uninsured).

Startup in Chile: At the Beginning of the World

Written by Eduardo Reyes on . Posted in Americas, Marketing, South America

Chile Startup

Chile Startup

Although many people would like to launch a company, it´s not a simple process. You need energy, passion, resilience, money, and a nice place to start up. There are many places in the world where you can do this: the US, many countries in Europe or Asia, among others. So why not in Chile? Yeah, that last country in South America… or, in my point of view: the first one counting from the south to the north.

If you are considering the idea, let me give you 10 reasons to choose Chile to launch your business idea: