The food delivery app Eat 24 recently broke up with Facebook, and boy, it was more than a conscious uncoupling. In its trademark tongue-in-cheek style, Eat24 uses humor and plenty of outside evidence (such as the video below) to describe its frustration with Facebook’s changes to its fan page algorithm. It remains to be seen whether other companies will follow suit and abandon fan pages on Facebook altogether, like Eat24 has done. But their boldness has struck a nerve and let the social media world know that Facebook is no longer king when it comes to interacting with followers via social media. As Eat24 states in the now-famous blog post, Twitter, Instagram, and Tumblr have not placed barriers to fan interaction the way Facebook has.
No stranger to blame, the Web has had its ups and downs, for reasons like stability of services, propagation, vulnerability, attacks, etc. One of the things that has really stood out to me is the effect that the variable of human error has had on this technology and its systems.
If some think of the Web as an “entity in constant growth and development”, it’s necessary to understand that at least up to the present century, it’s still not able to self-replicate and develop on its own like a futurist Matrix of self-sufficient cyber intelligence.
In recent articles I have written about many different subjects: Latinos and sports brands, Latinos and soccer, Latinos and the World Cup, and many others. But one topic I have not touched upon is food. I believe – and I am very sure that – food is one of the most important and essential things for a human being to stay alive. So my question is: are food companies targeting Latinos? If not, let’s see why they should.
According to AHAA the estimated Hispanic purchasing power in 2012 was $1.2 trillion and should rise to $1.5 trillion in 2015. It also states that U.S. Hispanic buying power will grow faster than African American buying power (54%), Native American buying power (65%), and Asian buying power (89%), and mentions that Hispanics spend a higher proportion of their money on food.
Marketers and advertisers should look towards displaying their brands during this summer’s World Cup, as soccer has proved to be the most effective platform in reaching the increasing Hispanic Millennial Market.
A new report titled “Dos a Cero” put together by Octagon Access concluded that about 31% of Hispanic Millennials are fans of soccer and that nearly 75% of Hispanic Millennials are actively using social media. It is perceived to be that Hispanic Milliennials are the primary driving forces of growth of stadium experience as well as online forum conversation regarding the topic.
With the explosive Latino growth in the U.S., no longer can we be considered a minority with regards to our purchasing power. Latinos lead the growth of U.S. owner households. Between now and 2050 Latinos are expected to grow 167% compared to a 42% growth rate projected for the rest of the U.S. population.
Key indicators relevant to housing demand include the following:
- Population Growth: Latinos continue to dominate population growth in America. The Latino population is presently 53 million and is projected to reach 120 million by 2050, accounting for 30% of the total U.S. population.