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Ram Trucks Unveils Two Limited Edition Pickups at Chicago Auto Show

Written by Eduardo Reyes on . Posted in 360 videos, Marketing

*This is a DEMO, we don’t have a formal agreement with the brand. The only purpose of this DEMO is to show the capability of the 360 degrees video

Fiat Chrysler Automobiles’ Ram Trucks brand will feature two new limited edition pickups at the Chicago Auto Show this week. Showing off a flair for custom design, the light-duty 1500 Copper Sport and the heavy-duty 2500 and 3500 Night editions will make their public debut.

The Copper Sport, a moniker referencing its exclusive Copper Pearl paint job, joins the Ignition Orange as the second limited edition version of the 2017 Ram 1500 Sport pickup truck.

Consumers looking for an edgier Ram 1500 that features black decals and badges, and 22-inch polished aluminum wheels on two-wheel drive models will have little time to waste as production will be limited to 3,000 vehicles. The truck will be available later this month with a starting price of $45,630 before destination.

2017 Ram 1500 Copper Sport.

2017 Ram 1500 Copper Sport. (Photo: Ryan ZumMallen/Trucks.com)

“The Ram 1500 Copper Sport builds on the ever-increasing demand for factory-custom trucks,” said Mike Manley, head of Ram Brand, FCA – Global. “Our customers continue to enjoy the attention to detail and styling our designers put into each trim level, and this new eye-grabbing model will not disappoint.”

Inside, the Ram Copper Sport boasts colored stitching and accents, as well as a 9-speaker Alpine sound system and subwoofer.

2017 Ram 1500 Copper Sport interior

2017 Ram 1500 Copper Sport interior. (Photo: FCA)

Ram’s custom-inspired styling cues can also be found on the Ram 2500 and Ram 3500 Night editions. The heavy-duty trucks are an extension of the light-duty Ram 1500 Night announced last year, adopting its blacked-out wheels, lighting bezels and badging. And the white lettering stenciled on the LT285/60R20E off-road tires adds a pop to the look.

2018 ram 3500 truck night edition

2018 Ram 3500 Night edition. (Photo: Ryan ZumMallen/Trucks.com)

Production of the 2017 Ram HD Night editions has already started, and the trucks are priced from $45,520 before destination.

2018 Ram 3500 Night edition

2018 Ram 3500 Night edition. (Photo: Ryan ZumMallen/Trucks.com)

Source: https://www.trucks.com/2017/02/08/2017-chicago-auto-show-ram-trucks/

Lexus Elevate

Written by Eduardo Reyes on . Posted in 360 videos, Digital, Marketing, Video

Advertising and branding has changed so much in the last few years. No longer are we relying on disrupting people in the middle of their entertainment (remember fastforwarding through TV ads?), we are now tasked to try and make content for brands that is compelling enough that people CHOOSE to interact with it. We don’t have a captive audience any more. And while this can be a little daunting, it’s also an amazing challenge for creative teams around the world to make something truly great and flex their creative muscles more than they ever would if making a 30 second TV ad.

This project for Lexus is a perfect example. It follows professional cyclist Christan Vande Velde and offers users a true Virtual Reality experience to see what it is like to perform at his level – from training through to racing.

This level of performance and attention to detail clearly fits with the luxury positioning of the Lexus car brand and so we can see how a concept that perhaps 10 or 15 years ago would have been a TV ad showing a cyclist going down a mountain for 30 seconds or a minute (depending on your budget) can now become a fully immersive experience that users can interact with at their leisure.

Souce: https://stellenboschacademy.wordpress.com/2015/09/21/lexus-elevate/

The Lexus RX

Written by Eduardo Reyes on . Posted in 360 videos, Digital, Marketing, Video

The Lexus RX is a large SUV that will appeal to those who prioritise low company car tax bills and good reliability. Its main rivals are the Audi Q7 and Volvo XC90, but, unlike both of those cars, the RX can’t carry seven people – it’s strictly a five-seater.

The RX line-up is fairly straightforward because there are just two engines. The cheapest is a turbocharged petrol engine (badged 200t), and the more frugal option is the hybrid 450h, which features a 3.5-litre V6 petrol engine and a pair of electric motors to improve fuel efficiency.

We reckon the RX 450h is the better buy. It’s nippy enough, is quiet at low speeds and emits as little as 120g/km of CO2. That, combined with the fact it runs on petrol rather than diesel, makes it remarkably cheap to run as a company car – by large SUV standards, at least.

All versions of the RX come with plenty of kit, but we’d recommend going for the Luxury model. It’s the mid-spec trim and adds an upgraded media and navigation system together with a larger display, a wireless phone charger and a powered tailgate.

Spurce: http://www.whatcar.com/lexus/rx/4×4/review/

Copa America Centenario USA 2016

Written by Christopher Stanley on . Posted in Events, Marketing, Sports, U.S. Hispanic

Logo for the 2016 Copa America Centenario

Logo for the 2016 Copa America Centenario

Copa America is celebrating 100 years of the tournament and for this tournament FIFA has permitted that the best in the world will be playing for their teams.  Come watch Messi, Neymar, James, Chicharito, Bradley and other world stars at the once-in-a-lifetime Copa America Centenario from June 3-26. The World’s Best are Coming to the U.S.!


The Group Stage of the tournament will take place from June 3rd-14 across 10 U.S. cities. Each group will conduct a round robin format, with each team playing each other once. A win earns a team 3 points, a draw gets 1 point, and a loss is worth 0 points. The top two teams of each group move on to the Quarterfinals.

Not only will the best players be coming but you can be assured the the top advertisers will be coming as well.


Copa America 2016 Groups

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