Colombia Partners with

Written by Maria Pia Kirk on . Posted in Americas, Marketing, South America, Technology

On January 14 President of Colombia, Juan Manuel Santos, and Mark Zuckerberg, Facebook Founder and CEO, announced an partnership with Colombia to provide free Internet services to all Colombians.

“Before today, only about 50% of Colombians had access to the internet. By launching the app on the Tigo network today, we’re giving people free access to basic internet services,” wrote Mark Zuckerberg on his Facebook page., founded in 2013 by Zuckerberg, was created to bring Internet access to the two-thirds of the total population who do not have Internet access. It gives users access to free basic services in areas of education, health, communication, jobs, finance, and local information. For the full list of free services available in Colombia, read the press release.

Closing The Media Gap, One Latino At A Time

Written by Bunnie Contreras on . Posted in Marketing, U.S. Hispanic

Gina Rodriguez

Gina Rodriguez

With the widely documented lack of representation of Latinos in mainstream media (see my previous article titled “The Latino Media Gap”) it is clear that Hollywood is long overdue in making efforts to fill that gap.

At the 2015 Golden Globes Awards, Hollywood took a step in the right direction by nominating one of television’s newest stars, Gina Rodriguez, for the best lead actress award in a television series, musical, or comedy for her role in the hit show “Jane The Virgin.”

Gina took the award and gave a succinct and inspiring speech that spoke to the hearts of Latinos. In her speech, she thanks her parents, siblings, and says something so simple and beautiful: “This award is so much more than myself. It represents a culture that wants to see themselves as heroes.” Bravo!

Growing Your Network on LinkedIn

Written by Alejandra Corona on . Posted in Marketing, Social Media



LinkedIn has become a main networking location to connect with other job seekers, hiring managers, recruiters, business owners, and others you feel will benefit you.

We all are always interested in growing our networks, and LinkedIn is the ideal platform for that. On LinkedIn we can find just about anybody that might be a prospect, partner, or simply a good person to know in our industry.

So how do we go about getting people to accept our invitations to connect on LinkedIn? Being able to connect with the right people on LinkedIn is an important skill that you absolutely need to know.

Stopped and Failed Projects of 2014

Written by Alfredo C. on . Posted in Digital, Marketing, Mobile, Technology

Google Glass, Project Tango, smartwatches, TVs with 5K resolution, projects, and technologies launched in 2014.

Google Glass, Project Tango, smartwatches, TVs with 5K resolution, projects, and technologies launched in 2014.

Since the year has ended and we commonly assess what has happened in previous months, it would be interesting to review what has become of some of the projects announced as possible surprises, what has become of the work, investment and strategies dedicated to them, and whether they grew, disappeared, or merged.

Google Glass

In 2012 Google started the beta phase of Google Glass, a device that since its first announcement and later launch has elicited all kinds of reactions from developers.

Technology experts list some errors that the product has. The first flaw that they indicate is that the brand of the world’s most powerful search engine had a great marketing campaign, but took too long to make it for sale. Secondly, they say that the price is too high for the market.

To Win Millennials… You Must Win Hispanics

Written by Oscar Castro on . Posted in Marketing, U.S. Hispanic

Hispanic Millennials

Hispanic Millennials

Marketing is changing, and so must the mindset of who you are used to marketing to. Over and over again, customers have told me that they want to market their brand to Millennials. Let’s take a step back and define what a Millennial is.

The basic definition is anyone born in the U.S. between the early 1980’s and early 2000’s. As we enter the New Year, the Millennial demographic consists of people between the ages of 13 to 35. If you look into the numbers, an interesting fact emerges: the U.S has approximately 15 million Hispanic Millennials in the U.S today. That number makes up approximately 21 percent of the total Millennial population, which will grow to 23 percent by the year 2020.