The Rise of Web Design and Development Apps

Written by Alfredo C. on . Posted in Digital, Marketing, Technology

Construct your site in three simple steps (but if it’s for a professional product, don’t bother)

Construct your site in three simple steps (but if it’s for a professional product, don’t bother)

Sometimes I ask myself if it is worthwhile, practical, or intelligent to study web or graphic design in these times: spending several years of all-nighters to turn in practical assignments, being evaluated, and exerting yourself in something that is already accessible to many people.

I graduated from a field that trained us as industrial/graphic designers, and later I chose to focus on web design and development. I came to work with techniques that today would be archaic, obsolete, antiquated, mostly because computers and programs were really expensive, difficult to access, and production technology was still in its developing stages. The web was in its beginnings and most sites had no design, little text, no colors, no animated gifs, and lacked any aesthetic focus. Not to mention SEO; the “S” didn’t even exist.

US Census Bureau and “Hispanic” Classification

Written by Oscar Castro on . Posted in Marketing, U.S. Hispanic

Hispanic Americans

Hispanic Americans

Entering National Hispanic Heritage month – which starts September 15 and ends October 15th – I learned something new about the word “Hispanic”. Did you know that prior to 1970 the US Census Bureau had classified Mexican, Cuban, and Puerto Rican immigrants as whites?

I asked a couple of my friends and co-workers when they thought the US Census had the classification “Hispanic” on the form.…. nobody got it right. They all assumed that the classification “Hispanic” had been there all along. But that only became true in 1970 when activists began lobbying the US Census Bureau to create a broad national category that included all these communities. So finally, in the 1970 US CENSUS the classification “Hispanic” was first introduced. In the 1980 US Census, Hispanic Media outlets got the word out bringing attention to the Hispanic classification to get folks to check the box. Univision released a series of ads.

Shakira’s Advice for Success: Education and Bilingualism

Written by Rodrigo E. Duran on . Posted in Marketing

Shakira

Shakira

What is the key to success for Latinos in the U.S.? The multi-grammy, “Hips Don’t Lie,” Colombian entrepreneur and philanthropist, Shakira, believes that the key for success is a strong early education and an ability to speak both English and Spanish fluently.

Being bilingual automatically gives you an edge in this globalizing world, and Shakira believes that it becomes a “competitive business advantage” in the workforce. Latinos in the U.S. have that advantage, but it needs to be fostered from an early age, says the singing superstar, who speaks around five languages (Spanish, Portuguese, English, some French and Italian, and is picking up Catalan).

Digital Advertising, the Challenge of 2016 for LATAM

Written by Maria Pia Kirk on . Posted in Americas, Caribbean, Central America, Digital, Marketing, Mexico, South America

Digital Advertising 2016

Digital Advertising 2016

While here in the United States Internet advertising and especially mobile are making big strides, Latin America is not staying far behind. Traditional advertising is in decline and advertising agencies in Latin America are faced with the challenge of how to reach the public in a more effective way.

We still see TV commercials and hear radio commercials that make us laugh. However, we only spend a few hours in front of a TV relative to the amount of time we spend in front of a computer or cell phone.

Latinos And Video Games

Written by Pablo Rivera on . Posted in Americas, Marketing, U.S. Hispanic

Mario

Mario

We all are very aware that each day technology grows bigger and better. Video games are one example of a technology that continues to expand.

Before video game consoles like Nintendo or Super Nintendo were created in the early 80s and 90s we used to play soccer, tag, handball, and many other games that did not involve an electronic device.

But times have been changing, and they will continue to change. Kids, teens and even young adults are using electronic devices as entertainment. Video games are now a tremendous source of entertainment, which is why the gaming industry needs to go after these players.