Sears Shares Universal Family Values

Written by Bunnie Contreras on . Posted in Marketing

Más De Lo Tuyo

Más De Lo Tuyo

Sears’ latest spot speaks to the heart of Hispanic family values in their most recent campaign titled “Más De Lo Tuyo.”

In this commercial, a daughter’s desire to help her dad ends up changing everyone’s life. This is a great example of advertising; it addresses universal family values (hard work, family, education) while including all generations of Latinos in common languages of Spanish and English.

Creating a Marketing Plan for Small Businesses

Written by Alejandra Corona on . Posted in Marketing, U.S. Hispanic

Small Business Owner

Small Business Owner

One of the most difficult aspects of running a small business is figuring out a marketing strategy. Marketing requires effort, preparation, and often a substantial amount of money. You’ll want to have a very clear idea of what you plan on doing; improvisation is definitely not the way to go.

But before you can get started on developing a working strategy, you need to know exactly what your objectives are. So your first step should be to record your objectives, and to define them in a measurable way.

Start with a goal. Goals should be specific and have a set time frame in which to be completed. Having a clear idea of what you want to archive will make it easier. Small goals will help you see your progress as you make it. Remember: the shorter-term these mini-goals are, the easier it will be to measure your progress.

Wilmer Valderrama is the “Walter Mercado” of Politics in America

Written by Rodrigo E. Duran on . Posted in Americas, Marketing, U.S. Hispanic

Wilmer Valderrama prophesying

Wilmer Valderrama prophesying

Politicians should not wait until 2050 to start listening to the Hispanic vote, says Hollywood star, political activist, and maybe fortune teller, Wilmer Valderrama.

He believes in the “prophecy” that “the history and future of both parties relies on Latinos,” but neither Republicans nor Democrats are making an honest effort to stand by their promises to Hispanic voters. Demographics are changing, and this could end up impacting both parties in a negative way.

Hispanic Businesses Increasing in the US

Written by Oscar Castro on . Posted in Marketing, U.S. Hispanic

Hispanic Business

Hispanic Business

Did you know that Hispanic-owned businesses doubled in the past decade? A great report with a graphic breakdown by region of the country shows where most of the growth happened. You can access the report here.

This year the combined annual revenue of these businesses will be over $486 billion, an increase of over $100 billion in the past six years. By the end of this year, there will be 3.22 million Hispanic-owned businesses in the country, a 43 percent increase since 2007. The total number of American businesses has only increased 18 percent in that time.

Does it Bend? Yes, It’s Made to Wear

Written by Maria Pia Kirk on . Posted in Digital, Marketing, Technology

Arubixs Indiegogo Hoax

Arubixs Indiegogo Hoax

Since Apple released iPhone 6, videos of this new “bending device” have gone viral on social media. Apple’s intention was never to create a “bendable device”. However, others are working on that. Thanks to Arubixs, a San Francisco based company, guys will be wearing a bracelet next year! Sorry, I meant a six-inch smartphone.

Arubixs’ new device, Portal, will be released next year in September. And it will cost approximately $400 USD. Being “wearable” and “bendable” are not its only attractive features. Portal will be waterproof and fireproof, perfect for those who love outdoor activities.