It’s not surprising to hear from Nielsen that live TV viewing is going down and at the same time video streaming is growing! THE SHIFT has begun.
- Live TV viewership slid from 147 hours and 1 minute per month last year to 141 hours and 19 minutes this year.
- Streaming video on the internet went from 6 hours, 41 minutes to 10 hours, 42 minutes – a jump of 63%.
- Streaming video on a smartphone also soared, up 17% from 1 hour and 25 minutes to 1 hour and 46 minutes.