Hispanics Lead the Streaming Shift

Written by Oscar Castro on . Posted in Digital, Marketing, Mobile, Technology

Streaming video

Streaming video

It’s not surprising to hear from Nielsen that live TV viewing is going down and at the same time video streaming is growing! THE SHIFT has begun.

The numbers:

  • Live TV viewership slid from 147 hours and 1 minute per month last year to 141 hours and 19 minutes this year.
  • Streaming video on the internet went from 6 hours, 41 minutes to 10 hours, 42 minutes – a jump of 63%.
  • Streaming video on a smartphone also soared, up 17% from 1 hour and 25 minutes to 1 hour and 46 minutes.

Millennials Here, There, and Everywhere

Written by Eduardo Reyes on . Posted in Marketing, U.S. Hispanic

Millennials

Millennials

On websites, in newspapers, blogs, tweets and almost anywhere you can read about the Millennials. They are changing the rules, the market, the economy, consumption habits… and probably the world as we know it. Alright!, so who are those powerful guys?

“Confident, self-expressive, liberal, upbeat and open to change” is the short definition of the Pew Research Center for this group of people. These experts in social research add “…they are more ethnically and racially diverse than older adults. They’re less religious, less likely to have served in the military, and are on track to become the most educated generation in American history.”

Inappropriate Greenpeace Campaign on Nazca Lines

Written by Maria Pia Kirk on . Posted in Americas, Marketing, South America

Greenpeace Campaign on Nazca Lines

Greenpeace Campaign on Nazca Lines

Placing a stunt next to the Peruvian Nazca Lines, UNESCO World Heritage Site, is just wrong advertising and contradicts Greenpeace’s climate change campaign and image.

“Time for Climate Change! The future is renewable” is the message that Greenpeace activists from different countries placed on the Nazca Lines. Their intention was to get the attention of leaders who are at the on-going UN climate talks in Lima.

Video Stands Out as the Preferred Medium to Run Ads

Written by Alfredo C. on . Posted in Digital, Marketing, Report Center, Technology

Video has become the preferred digital marketing platform of 2014.

Video has become the preferred digital marketing platform of 2014.

You shouldn’t always follow tech trends or speculations, but when the numbers are talking, you have to listen and pay close attention: What’s going on?, Why?, Is it useful and feasible?

The present year, almost at its end, has given us a lot to look at. The digital marketing medium has seen some very interesting changes and movements, particularly with regard to ad platforms and systems, which have been known to adapt to new technologies. The most transcendental thing in my opinion is the trend making video the preferred platform for users to consume content online, and the way the industry is taking advantage of this to run advertisements.

Why Atlanta is the Hottest Hispanic Market

Written by José Villa on . Posted in Marketing, U.S. Hispanic

Atlanta Skyline

Atlanta Skyline

Atlanta seldom comes to mind when most marketers think about the future of Hispanic marketing or the dynamic Hispanic millennial segment. It’s usually far down the list in discussions of the growing Hispanic population. However, it shouldn’t be.

The Fastest Hispanic Population Growth in the U.S. is Happening in Emerging Markets Like Atlanta.

Atlanta is at the epicenter of a trend I have been writing about for some time — the emergence of new non­traditional Hispanic markets. Atlanta is where Hispanics —particularly more recent immigrants — are increasingly immigrating outside the traditional Hispanic immigrant gateways of Los Angeles, New York, Miami and Chicago. From 2000 to 2013, Atlanta’s Hispanic population has increased by 127%, topping 750,000. It is expected to continue its rapid growth through 2020. The recent changes in U.S. immigration policy will likely put positive pressure on net immigration into the U.S. from Mexico and Central America, and will likely push Hispanic population growth projections for Atlanta up in the next five years, resulting in a Hispanic population that could top 1 million.