Small Business Owner
One of the most difficult aspects of running a small business is figuring out a marketing strategy. Marketing requires effort, preparation, and often a substantial amount of money. You’ll want to have a very clear idea of what you plan on doing; improvisation is definitely not the way to go.
But before you can get started on developing a working strategy, you need to know exactly what your objectives are. So your first step should be to record your objectives, and to define them in a measurable way.
Start with a goal. Goals should be specific and have a set time frame in which to be completed. Having a clear idea of what you want to archive will make it easier. Small goals will help you see your progress as you make it. Remember: the shorter-term these mini-goals are, the easier it will be to measure your progress.