The Ghost of 1950
With a little over 6 months left before kick off, the world sets it’s eyes on Brazil.
Here are some fresh videos that hope to build hype for some of the Latin American teams competing at the 2014 FIFA World Cup.
Below you will find videos from Brazil, the host country…
Mexico, the country that barely made it into the tournament…
As well as Chile, Argentina, Colombia and Uruguay.
Nike does it again with this ad which prompts viewers to “Dare to be Brazilian.” The Oregon-based sports giant makes the most of its greatest soccer asset (The Brazilian national soccer team or Seleção) to engage soccer fans and make them dream of the beauty and joy that Brazilians bring to the worlds most beautiful game.(Bonus: a great cameo by the real Ronaldo).
I don’t know what’s worse, Lionel Messi’s flat narration, the frantic video editing or the dubstep. Fortunately, Adidas produced a vintage looking jersey that fits Argentina like a glove.
My own national team’s returns to the worlds biggest stage after a 16 year absence is marked by this pretty boring commercial featuring James Rodriguez, the teams creative engine. Colombia’s return to wearing Adidas after 24 years could easily have been more engaging (red jersey anyone?).
Our resident Charrua has already gone over the significance of this spot by Puma. 3 million + Uruguayans will hope that the ghost of 1950 makes his presence felt in the summer of 2014.
Chile made it through with flying colors. This fan created spot highlights the adversities and irrationalities that make up the passion. Our local chilenos aren’t convinced about the ad’s blunt tone when it comes to Roberto Rojas and other national points of pain.
This ad, produced by national team sponsor, Coca-Cola, explains the tradition of the wave. The commercial plays up unconditional belief in the national team, which barely made it into next years tournament.