Happy Friendship Day! How Friendship is Shown in Ads

Written by Maria Pia Kirk on . Posted in Marketing

Happy Friendship Day

Happy Friendship Day

Advertising campaigns around friendship demonstrate that British writer C.S. Lewis was right when he said: “Friendship is born at that moment when one man says to another: What! You too? I thought that no one but myself…”

Friendship Day started in Paraguay, where schools, universities, and work centers played Secret Santa every July 30. Doctor Ramon Artemio Brancho dedicated himself to promoting a World Friendship Crusade until 2011 when the UN Assembly decided to recognize July 30 as International Friendship Day in order to promote peace and cultural exchange among people and nations.

Not all Latin American countries celebrate friendship day on July 30. Some celebrate it the first week, others the third week, and others on the same day. But what is certain is that the focus of the friendship advertising campaigns is to highlight C.S. Lewis’ “What! You too? I thought that no one but myself…”

Honda: “Un Buen Fit” with Hispanic Millennials

Written by Bunnie Contreras on . Posted in Marketing, U.S. Hispanic

Honda: Un Buen Fit

Honda: Un Buen Fit

Honda’s latest spots for the 2015 Honda Fit campaign “Un Buen Fit”, reach Hispanics in an intelligent and fun way by poking fun at typical Hispanic marketing clichés.

The :30 second English and Spanish ads created by Orci feature Latino comedian Felipe Esparza dispelling the stereotypical portrayal of Hispanic Millennials as hot, hip, party-going, trendy, and “versatile” people.

The Road to the Alter

Written by Angélica Márquez on . Posted in Marketing, U.S. Hispanic

Wedding Day

Wedding Day

Lately I’ve been noticing that many of my friends are getting married very young, many times right after graduating college, others before they even get close to graduation, but according to CNN Expansion “the youth population today will register lower rates of marriages by the time they reach 40”. Us as latinos are part of the groups who will see the most decrease on marriage rates. So i believe is a lie that the “hookup culture” as we know it in the US is responsible for the decrease in the number of marriages between young adults now a days, but on the contrary, these behavior “culture” has opened up a world that leaves what we sought as traditional behind, a place where before committing to a marriage we desire to have certain stability to give a heads start when the time comes for that new stage of our life to start.

Hispanic Family & Marriage

Written by Ruben Martin Moreno on . Posted in Marketing, U.S. Hispanic

Hispanic Family

Hispanic Family

Hispanics have traditionally been proponents of marriage. The culture is very big on family and believes in tying the knot at the altar to make a firm commitment. This, of course, is largely due to most Hispanics’ affiliation with the Christian faith and their desire to make the pact with our divine.

Family is a huge emphasis within the Hispanic culture. It is beautiful value to have, and it is a concept I can strongly relate to. A family that cares and is always supportive of different life events is very rewarding to have.

I am a firm believer of marriage as well. Marriage in our culture is not only a sacred religious pact, but it is one of family. “Given the high value placed on the issue of family, it’s not surprising Hispanics take a socially conservative view of family on many counts.

Latino Growth via Kindergarten Numbers

Written by Oscar Castro on . Posted in Marketing, U.S. Hispanic

Latino Kindergarten Students

Latino Kindergarten Students

I continually see great articles coming out of Pew Research Center… FACTS don’t lie!

Last week Pew came out with the number of Hispanics who are in public kindergarten classes. The number will surprise you; it definitely surprised me.

One-in-five public school kindergartners are Latino. Growth from the past decade shows that between 2000 and 2012 in 17 states Latino children comprised at least 20% of students, whereas just a decade earlier only eight states had such a composition.