The Road to the Alter

Written by Angélica Márquez on . Posted in Marketing, U.S. Hispanic

Wedding Day

Wedding Day

Lately I’ve been noticing that many of my friends are getting married very young, many times right after graduating college, others before they even get close to graduation, but according to CNN Expansion “the youth population today will register lower rates of marriages by the time they reach 40”. Us as latinos are part of the groups who will see the most decrease on marriage rates. So i believe is a lie that the “hookup culture” as we know it in the US is responsible for the decrease in the number of marriages between young adults now a days, but on the contrary, these behavior “culture” has opened up a world that leaves what we sought as traditional behind, a place where before committing to a marriage we desire to have certain stability to give a heads start when the time comes for that new stage of our life to start.

Hispanic Family & Marriage

Written by Ruben Martin Moreno on . Posted in Marketing, U.S. Hispanic

Hispanic Family

Hispanic Family

Hispanics have traditionally been proponents of marriage. The culture is very big on family and believes in tying the knot at the altar to make a firm commitment. This, of course, is largely due to most Hispanics’ affiliation with the Christian faith and their desire to make the pact with our divine.

Family is a huge emphasis within the Hispanic culture. It is beautiful value to have, and it is a concept I can strongly relate to. A family that cares and is always supportive of different life events is very rewarding to have.

I am a firm believer of marriage as well. Marriage in our culture is not only a sacred religious pact, but it is one of family. “Given the high value placed on the issue of family, it’s not surprising Hispanics take a socially conservative view of family on many counts.

Latino Growth via Kindergarten Numbers

Written by Oscar Castro on . Posted in Marketing, U.S. Hispanic

Latino Kindergarten Students

Latino Kindergarten Students

I continually see great articles coming out of Pew Research Center… FACTS don’t lie!

Last week Pew came out with the number of Hispanics who are in public kindergarten classes. The number will surprise you; it definitely surprised me.

One-in-five public school kindergartners are Latino. Growth from the past decade shows that between 2000 and 2012 in 17 states Latino children comprised at least 20% of students, whereas just a decade earlier only eight states had such a composition.

Spanish: A Language Powerhouse

Written by Claudia L. Mercado on . Posted in Marketing, U.S. Hispanic

Keep Calm and Learn Spanish

Keep Calm and Learn Spanish

With over 405 million native Spanish speakers, Spanish is the second most spoken language after Mandarin in the world. The Spanish language is also a big powerhouse in the United States with more than 37 million speakers, making it the most popular spoken language after English.

Spanish will continue to be a language powerhouse, as Mark Hugo Lopez, director of Hispanic Research at the Pew Research Center commented: “the number of Spanish speakers is projected to grow to about 40 million by 2020 (from 37 million in 2011). This reflects Hispanic population growth and a large number of non-Hispanics who will also speak Spanish.”

Skype or Google Hangouts: What to Use?

Written by Maria Pia Kirk on . Posted in Digital, Marketing, Technology

Google Hangouts

Google Hangouts

First week working with publishers for Hispanics in the U.S. and Latin America and one of them asks me, “Do you have a Skype account?” Colleagues tell me, “I have my Skype account on my email signature.” And I asked myself, “Why? Is Skype more popular than Google Hangouts in LATAM? What about for businesses?”

When it comes to managing online communities, keeping constant communication with clients around the globe, or if employees at your company work online, there are lots of options available for you. But Skype seems to be the most popular option for Latin American audiences. In fact, Skype might be the most popular of all around the globe. So, what about Google Hangouts?