Latin American Students: The Challenge for U.S. Universities

Written by Eduardo Reyes on . Posted in Marketing, U.S. Hispanic

Latin American College Students

Latin American College Students

Nobody denies that nowadays the working environment is very competitive. Companies need more and more professionals with experience and – of course – more education. Here in the U.S., it is possible to find an incredible range of alternatives in public or private institutions, although certainly some are more expensive than others.

To study in the U.S. for Latin American students implies the additional opportunity to learn English, expand networks, acquire an international life style, and learn from different cultures. Maybe these are the reasons that motivate the more than 820,000 students’ that enrolled in U.S. colleges and universities in the 2012-13 academic years, according to Pew Research Center.

Unexpected Growth in Mexico’s Economy

Written by Pablo Rivera on . Posted in Americas, Marketing, Mexico

Mexico City

Mexico City

While living in the United States we tend to pay attention to mostly news in the US, and tend not to pay as much attention to the news back home or Latin America in general. The reason I say this is because today I was reading an article about the economy in Mexico.

According to Bloomberg Mexico’s economy grew more than it was expected to. One of the main reasons why it picked up was because of a higher demand on exports, an unexpected growth which has helped the country to recover from six months of disappointing growth, the article states. Mexico also has the second largest economy in Latin America. This growth made an impact on so many levels in the Mexican economy that the peso strengthened from 0.3% to 13.0908% per U.S. dollar.

The Most Ecological Stove in the World – Made in El Salvador

Written by Fernando Rosales Aguilar on . Posted in Americas, Central America, Marketing

Ecological Stove

Ecological Stove

The turbo stove is a small invention that allows you to cook in a safer and more efficient way using pieces of firewood. You can place a pan on the turbo stove to cook your food. The heat necessary to cook the food items arrives more quickly and efficiently thanks to small fans installed on the back side.

With the turbo stove, you save firewood, money, and time. But even more importantly, it emits almost no smoke at all, making the cooking process much safer. The foods, in turn, cook more quickly and more homogeneously. This is an invention that comes from El Salvador. 

Music: The Heart of Hispanics

Written by Bunnie Contreras on . Posted in Marketing, U.S. Hispanic

LISTEN UP: HISPANIC CONSUMERS AND MUSIC

LISTEN UP: HISPANIC CONSUMERS AND MUSIC

Music is at the heart of Hispanic culture. It is a shared passion that unifies us all. According to a new study by Nielsen, smart marketers have caught on to the persuasive power of music in their quest to win the loyalty of Hispanic consumers.

According to the new study from Nielsen titled: “Listen Up: Hispanic Consumers & Music“:

“Multicultural consumers — the one-third of the U.S. population who identify as African-American, Asian American or Hispanic — respond more positively to music in brand marketing than does the population at large. They are also more likely to be technology early adopters, to use mobile devices and streaming services, and to buy digital albums and songs. And per Nielsen, they are more likely to react positively when brands engage them with music-oriented promotions.”

LATAM Most Promising Region for Mobile Ads

Written by Maria Pia Kirk on . Posted in Americas, Caribbean, Central America, Marketing, Mexico, South America

Photo credit: Business Insider

Photo credit: Business Insider

We are all going mobile, but Latin America is taking it to another level! Last year’s report shows a 71 percent increase in mobile advertising for Latin America in 2012, and this year’s report reveals 215 percent for 2013. So just imagine 2014; Latin America will rock it.

Studies show that Latin America revenues for mobile are the lowest of all regions, but it is the most promising one. In 2012, revenues for mobile ads hit $8.9 billion worldwide, and Latin America’s revenue was the lowest at 0.6 percent ($50 million), compared to the Asian-Pacific region, which reached 40 percent ($3,558 million). In terms of yearly growth, reports for 2013 show 215 percent growth in Latin America, the highest of all regions, compared to the Asian-Pacific region, which falls into the second lowest rank with just 69 percent.