US Latinos is to Spanglish as LATAM Latinos is to Anglicisms

Written by Maria Pia Kirk on . Posted in Marketing, U.S. Hispanic

Español

Español

Not all Latinos in the US speak Spanish, but many of them speak Spanglish, without a doubt. By 2020, 34% of Latino families in the US will only speak English at home. Meanwhile, Spanish-speaking countries are adapting and will continue to adapt the Spanish language faced with new foreign words.

The Diccionario de la Real Academia Española (DRAE) is now in bookstores in Latin America and Spain since October 16. The twenty-third edition of the DRAE includes around 6 thousand new words. And among them is a large number of Americanisms and foreign words – especially Anglicisms.

Be Careful With Literal Translations

Written by Eduardo Reyes on . Posted in Marketing

Bad translation

Bad translation

Latin America is an interesting market. More and more US companies are developing and designing strategies to reach the enormous buying potential of consumers in the region.

In this process, it is important for companies to be supported by multicultural agencies in order to avoid the most common mistake: translating messages literally. Of course, in some cases this could work. However some words have more than one meaning, and each meaning depends on the country, the geographical zone, social economic status, or another context.

What is Native Advertising?

Written by Alejandra Corona on . Posted in Digital, Marketing, Technology

Advertising

Advertising

Have you heard about native advertising (also known as sponsored-content)? What exactly is native advertising?

Native advertising is the integration of marketing content with a website or service in a way that it doesn’t stand out from the rest of the material presented there. Personally, when I first heard about this term I had a challenging time going through all the different definitions. Coming from a background working in the printing industry, print advertising, and digital marketing I thought I had heard all the possible terms for advertisement.

Sears Shares Universal Family Values

Written by Bunnie Contreras on . Posted in Marketing

Más De Lo Tuyo

Más De Lo Tuyo

Sears’ latest spot speaks to the heart of Hispanic family values in their most recent campaign titled “Más De Lo Tuyo.”

In this commercial, a daughter’s desire to help her dad ends up changing everyone’s life. This is a great example of advertising; it addresses universal family values (hard work, family, education) while including all generations of Latinos in common languages of Spanish and English.

Creating a Marketing Plan for Small Businesses

Written by Alejandra Corona on . Posted in Marketing, U.S. Hispanic

Small Business Owner

Small Business Owner

One of the most difficult aspects of running a small business is figuring out a marketing strategy. Marketing requires effort, preparation, and often a substantial amount of money. You’ll want to have a very clear idea of what you plan on doing; improvisation is definitely not the way to go.

But before you can get started on developing a working strategy, you need to know exactly what your objectives are. So your first step should be to record your objectives, and to define them in a measurable way.

Start with a goal. Goals should be specific and have a set time frame in which to be completed. Having a clear idea of what you want to archive will make it easier. Small goals will help you see your progress as you make it. Remember: the shorter-term these mini-goals are, the easier it will be to measure your progress.