We’re Not Only Beautiful, We’re Also Intelligent

Written by Angélica Márquez on . Posted in Marketing, U.S. Hispanic

Fiestas Patrias

Fiestas Patrias

Beauty contests are not anything new when we talk about the beauty of women, especially that of us Latina women. The most popular contests today are based on the presence and appearance of the candidates on a runway to select the queen that will “represent” us as the most beautiful.

Here in the US the tradition has continued since 1850 when the first contest was organized, which offered prizes to the winner depending on her marital status. If she was married, she received a small diamond crown; if she was single, she received a dowry. Over the years – even though the rules have not changed much – we hear more often about cultural contests that unlike Miss Universe and other similar contests, offer the chance to be more than just a beauty queen. At these events, the crown is not awarded to the most beautiful contestant. The winner is the one who stands out for her intelligence and education, becoming an example to follow for young women in the city.

Carlos Santana’s Organic Supernatural Fire Roasted Mango Salsa

Written by Rodrigo E. Duran on . Posted in Marketing

Carlos Santana’s Organic Supernatural Fire Roasted Mango Salsa

Carlos Santana’s Organic Supernatural Fire Roasted Mango Salsa

Carlos Santana is back.

Instead of aiming to win your heart and ears through his music, this time he is on a quest to satisfy your taste buds. He recently announced his newest artistic endeavor, and it comes in the form of a Salsa.

Carlos Santana’s Organic Supernatural Fire Roasted Mango Salsa is out on the market and it is quickly catching fire. Can you imagine what a chipful of this salsa tastes like!? Think of these “ingredients” and imagine the flavors:

  • Potent and vibrant kicks of Jingo
  • Sweet and smoky Samba Pa Ti
  • Spicy sound waves of Europa guitar chords
  • Melodious Maria Maria textures
  • Rich, pure, and organic essences of Black and Magic Woman

Attention Travel Marketers: DO NOT Ignore Hispanics!

Written by Oscar Castro on . Posted in Marketing

Hispanic Travelers

Hispanic Travelers

It’s been a long time since I took a real vacation (been taking stay-cations the last couple of years)… although it appears I’m the exception, not the rule.

Lots of my friends have been posting on Facebook with their Hawaiian Beach selfies and surfing lessons in Costa Rica…. Not sure why the US has been long branded the “No-Vacation Nation”? In an article I read from MediaPost, they have a study showing that a huge number of Hispanic Americans are traveling at minimum once a year. The study also shows that Hispanics spend more money on average than non-Hispanics on domestic vacations. Here are some of the reasons why:

Latinas Blog Culture

Written by Maria Pia Kirk on . Posted in Digital, Marketing, U.S. Hispanic

Latina Bloggers

Latina Bloggers

Blogging… You will find on the Internet infinite articles about blogging; millions of blogs about relationships, music, food, lifestyle, parenting, technology, traveling, etc.; and of course, Latino bloggers! But, did you know that most of them are Latinas (women)? And they love blogging about parenting and, not surprisingly, food.

According to an online national survey released by Latina Mom Bloggers and The Center for Hispanic Marketing Communication at Florida State University (The Center), 97 percent of the 250 Latino bloggers interviewed were female. The most popular topics covered by Latinas are parenting (16%), food (14%), lifestyle (11.6%), product reviews (11.3%) and beauty (11.2%).

“I Can’t Live Without My Smart Phone”

Written by Bunnie Contreras on . Posted in Marketing, Mobile, U.S. Hispanic

“I Can’t Live Without My Smart Phone”

“I Can’t Live Without My Smart Phone”

I have a confession: I’m one of those people who can’t imagine life without my smart phone. It’s with me just about everywhere I go and I look at it several times throughout my day…every single day. But I’m not alone. It turns out that most of America is also attached to this constant technological companion.

According to the latest data released by the Pew Internet Project:

  • 90% of American adults have a cell phone
  • 58% of American adults have a smartphone
  • 29% of Cell owners describe their cell phone as “something they can’t imagine living without.
  • 67% of Cell owners find themselves checking their phone for phone for messages, alerts, or calls – even when they don’t notice their phone ringing or vibrating.
  • 44% of Cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.