How to Deliver a Presentation

Written by Alejandra Corona on . Posted in Marketing

Good Presentation

Good Presentation

Giving presentations to audiences, large or small, can be a difficult task. You’re going to be in front of a group of people, some of which you may know and others which are total strangers. You’re on stage and all eyes are on you. Every word, your appearance, the tone of your voice – not to mention the actual content of your presentation – will be scrutinized in every way.

Business presentations take many forms, usually extremely formal with highly detailed information. How do you make sure the audience doesn’t get lost in the detail and lose focus on the overall message? 

Other presentations are informal and the difficulty is in controlling the cross-talk. The ideal outcome is that when the audience leaves, they remember the information and are impressed with the overall presentation. The following offer some guidelines on how to achieve that.

Netflix Wants Latin America

Written by Rodrigo E. Duran on . Posted in Americas, Marketing, South America

Netflix - South America

Netflix – South America

Netflix is making itself felt in Latin America. Since its appearance in Latin America in 2011 the company has already garnered 3.3 million subscribers, according to Dataxis Latin American Data. What is preventing Netflix from completely leading the competition is the lack of internet connectivity in that region. But as years pass there are more and more people connecting to the web in Latin America, and that really poses a threat to businessmen from the pay-television industry. The pay-television industry has an annual turnover of over $27 billion in that region – a sizeable sum that Netflix wants to fight over.

The Hispanic Baby Boom… and where!

Written by Oscar Castro on . Posted in Marketing, U.S. Hispanic

Melting Pot

Melting Pot

In working here at Alcance Media Group, I’ve really been educated on how big the U.S. Hispanic market really is. I’ve read many articles from Nielson for example telling me how much spending power Hispanics have, as well as articles from The Huffington Post with insight as to how big the U.S. Hispanic economy is.

Finally we have detailed maps showing the growth of U.S. White and Minority Populations from 1970-2050, including where the Hispanic concentration is and the new Hispanic destinations. Something that opened my eyes was seeing the integration of races by marriage going all the way back to 1960. The U.S. continues to be a great melting pot of cultures.

“Baby boom: By 2050, minorities will outnumber whites – thanks to shrinking birth rates for white families and growing birth rates for non-whites”

“Hispanics are moving rapidly from the Southwest and California eastward and through the South (green dots)”

“Integration by marriage: Biracial families will become the norm. Fifteen percent of all new marriages are multiracial”

Laugh: Americans Guessing Latino Icons

Written by Maria Pia Kirk on . Posted in Marketing, U.S. Hispanic

Americans guessing latino icons

Americans guessing latino icons

The website The Flama managed to get a laugh out of us: they made Americans guess the personalities that every Latino knows.

What personalities do Latinos know? Shakira and Benicio del Toro, said the interviewees. From there the game began: Latino Icons According to Everyone Else.

“He could be involved in organized crime?”, “A car salesman?”, “The guy who greets you at a Latin wedding?”, were some of the reactions from interviewees when they saw our Sábado Gigante TV Host, Mario Luis Kreutzberger Blumenfeld, better known as “Don Francisco”.

Recognizing Latinos on this Veterans Day

Written by Pablo Rivera on . Posted in Marketing, U.S. Hispanic

Latinos protecting this nation

Latinos protecting this nation

As we all know, this week the nation is celebrating Veterans Day, and I wanted to take this time to also thank all the Latinos that have served and are currently serving our country.

On that note, I was curious to see the number of Latinos that have served and are still serving. I read a great article in NBC NEWS that Latinos make up 6 percent of the U.S. military. The article also states that Hispanics were 2.6 percent of World War II veterans, making up 12.2 percent of veterans in the post-9/11 period. But the current number is expected to be larger as it is rapidly increasing. In fact, the Latino veteran population is expected to double in the next 10 years.