Exploring Latin Fashion 

Written by Alejandra Corona on . Posted in Americas, Marketing

Latin Fashion

Latin Fashion

It takes more than a map to understand Latin American fashion. It is about geography, culture and even deeply held religious beliefs. And if it’s a commercial success, it’s also about capturing the attention of New York, Milan and Paris fashion insiders who are literally a world away from where the design was born.

Latin American Advertising Award Show – Wave Festival 2015

Written by Alexander Lozano on . Posted in Americas, Marketing

Rio de Janeiro

Rio de Janeiro

The Wave Festival was created in 1976 by Meio & Mensagem Group, Brazil’s top advertising agency, marketing publication, and event organizer. In 2013 the Wave Festival included the U.S. Hispanic market and Puerto Rico for the first time.

Last year, eight U.S. agencies captured 19 awards at the Wave Festival for Latin America. Chicago-based Lapiz was the biggest U.S. winner.

New Google Algorithm for Web Sites that are Mobile-Friendly

Written by Alfredo C. on . Posted in Digital, Marketing, Technology

For Google, your website must be mobile-friendly.

For Google, your website must be mobile-friendly.

Google announced that it is making two major changes in its search algorithm to rank mobile search results. It will use “mobile-friendly” factors in its results starting on April 21, 2015 and will place mobile apps that participate in the indexing to improve results.

Mobile devices are used more and more to search the internet. In fact, the current percentage of use of mobile devices and tablets is equal to that of desktop computers.

Periscope: “The New Window to the World”

Written by Pilar Álvarez on . Posted in Digital, Marketing, Mobile

Periscope

Periscope

Some of you are already familiarized with this new app that gave rise to the idea of exploring the world in the palm of your hands a year and a half ago. Its name is Periscope and you can download it on your cell phone for free.

The most impressive thing about Periscope is that you can see the activities of people from all over the world, live. If you have a Twitter or Gmail account you can start your account with Periscope.

20 Years Later: Fans Still Remember Selena

Written by Daniela Quintanilla on . Posted in Americas, Marketing, U.S. Hispanic

Selena's statue in Corpus Christi, Texas

Selena’s statue in Corpus Christi, Texas

Selena Quintanilla navigated two cultures and managed to be comfortable in both.

Surprisingly to many, Selena was not a native Spanish speaker. Her Dad taught her to sing Spanish songs phonetically and she studied Spanish so that she could feel more comfortable expressing herself and reaching out to her fans.