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Laugh: Americans Guessing Latino Icons

Written by Maria Pia Kirk on . Posted in Marketing, U.S. Hispanic

Americans guessing latino icons

Americans guessing latino icons

The website The Flama managed to get a laugh out of us: they made Americans guess the personalities that every Latino knows.

What personalities do Latinos know? Shakira and Benicio del Toro, said the interviewees. From there the game began: Latino Icons According to Everyone Else.

“He could be involved in organized crime?”, “A car salesman?”, “The guy who greets you at a Latin wedding?”, were some of the reactions from interviewees when they saw our Sábado Gigante TV Host, Mario Luis Kreutzberger Blumenfeld, better known as “Don Francisco”.

Recognizing Latinos on this Veterans Day

Written by Pablo Rivera on . Posted in Marketing, U.S. Hispanic

Latinos protecting this nation

Latinos protecting this nation

As we all know, this week the nation is celebrating Veterans Day, and I wanted to take this time to also thank all the Latinos that have served and are currently serving our country.

On that note, I was curious to see the number of Latinos that have served and are still serving. I read a great article in NBC NEWS that Latinos make up 6 percent of the U.S. military. The article also states that Hispanics were 2.6 percent of World War II veterans, making up 12.2 percent of veterans in the post-9/11 period. But the current number is expected to be larger as it is rapidly increasing. In fact, the Latino veteran population is expected to double in the next 10 years.

How to Stay in Front of Your Customers

Written by Alejandra Corona on . Posted in Marketing

Customer Service

Customer Service

How do you maintain contact with your customers? Before all the technology we have nowadays, a typical business relationship was something like this: A customer would come into your business, make a purchase, and then leave. He/she would only return when they needed to buy something else. Right? Then you as a business owner, if you wanted to engage more with your customers, would send out flyers in the mail or pay for an ad in the local newspaper or magazine.

Now thanks to technology, you don’t need to use those methods; with just a few clicks you can deliver an email blast to a mailing list of customers or you can use any social media platform to engage with customers. But you need to do your homework.

The Republican Party & the Latino Courtship Dance

Written by Rodrigo E. Duran on . Posted in Marketing, U.S. Hispanic

Would You Care to Bailar, Madam?

Would You Care to Bailar, Madam?

The Latino demographic has for decades seemed to escape the hands of the Republican Party. Not until this past midterm election did we see what could possibly be a relationship shift. Although Latinos voted two to one for Democratic candidates, that did not seem to dishearten Republicans. As long as Republicans get 40% of the votes in states with strong Latino voter presence they seem to win against Democrats. Republicans are now finding ways to woo the Latino population into dancing with them.

There are a couple of factors as to why they are beginning to win votes, even though Republicans tend to publicly seem like the antithesis of U.S. Latinos.

Shakira Partners with Fisher-Price on “First Steps Collection”

Written by Bunnie Contreras on . Posted in Marketing, U.S. Hispanic

Shakira and Fisher Price

Shakira and Fisher Price

Internationally famed pop music star and super-mom, Shakira, advances her cause to educate children by collaborating with Fisher-Price in launching her own collection of toys and baby gear to support early childhood development programs.

The launch of Shakira’s “First Steps Collection/Colleción Primeros Pasos” includes a web series exclusively distributed over 23 countries via social media and paid digital media ad placements. The 12 episode series features Shakira’s thoughts on motherhood and highlights her Barefoot Foundation (Fundación Pies Descalzos) which she founded when she was only 18 years-old.