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Lexus Elevate

Written by Eduardo Reyes on . Posted in 360 videos, Digital, Marketing, Video




Advertising and branding has changed so much in the last few years. No longer are we relying on disrupting people in the middle of their entertainment (remember fastforwarding through TV ads?), we are now tasked to try and make content for brands that is compelling enough that people CHOOSE to interact with it. We don’t have a captive audience any more. And while this can be a little daunting, it’s also an amazing challenge for creative teams around the world to make something truly great and flex their creative muscles more than they ever would if making a 30 second TV ad.

This project for Lexus is a perfect example. It follows professional cyclist Christan Vande Velde and offers users a true Virtual Reality experience to see what it is like to perform at his level – from training through to racing.

This level of performance and attention to detail clearly fits with the luxury positioning of the Lexus car brand and so we can see how a concept that perhaps 10 or 15 years ago would have been a TV ad showing a cyclist going down a mountain for 30 seconds or a minute (depending on your budget) can now become a fully immersive experience that users can interact with at their leisure.

Souce: https://stellenboschacademy.wordpress.com/2015/09/21/lexus-elevate/

The Lexus RX

Written by Eduardo Reyes on . Posted in 360 videos, Digital, Marketing, Video


The Lexus RX is a large SUV that will appeal to those who prioritise low company car tax bills and good reliability. Its main rivals are the Audi Q7 and Volvo XC90, but, unlike both of those cars, the RX can’t carry seven people – it’s strictly a five-seater.

The RX line-up is fairly straightforward because there are just two engines. The cheapest is a turbocharged petrol engine (badged 200t), and the more frugal option is the hybrid 450h, which features a 3.5-litre V6 petrol engine and a pair of electric motors to improve fuel efficiency.

We reckon the RX 450h is the better buy. It’s nippy enough, is quiet at low speeds and emits as little as 120g/km of CO2. That, combined with the fact it runs on petrol rather than diesel, makes it remarkably cheap to run as a company car – by large SUV standards, at least.

All versions of the RX come with plenty of kit, but we’d recommend going for the Luxury model. It’s the mid-spec trim and adds an upgraded media and navigation system together with a larger display, a wireless phone charger and a powered tailgate.

Spurce: http://www.whatcar.com/lexus/rx/4×4/review/

Digital Relationships: Trust is Everything

Written by Eduardo Reyes on . Posted in Digital, Marketing

Belle Gibson

Belle Gibson

In the world of digital media, the relationships among users, editors, agencies, ad networks, brands, etc. is fundamental. Unfortunately, sometimes these relationships are destroyed by people who make mistakes that throw the healthy equilibrium of the ecosystem into chaos. They lie by claiming usufruct rights that they don’t actually deserve. If you don’t believe me, Google “Belle Gibson” and you’ll see what I’m referring to.

New Google Algorithm for Web Sites that are Mobile-Friendly

Written by Alfredo C. on . Posted in Digital, Marketing, Technology

For Google, your website must be mobile-friendly.

For Google, your website must be mobile-friendly.

Google announced that it is making two major changes in its search algorithm to rank mobile search results. It will use “mobile-friendly” factors in its results starting on April 21, 2015 and will place mobile apps that participate in the indexing to improve results.

Mobile devices are used more and more to search the internet. In fact, the current percentage of use of mobile devices and tablets is equal to that of desktop computers.

Periscope: “The New Window to the World”

Written by admin on . Posted in Digital, Marketing, Mobile

Periscope

Periscope

Some of you are already familiarized with this new app that gave rise to the idea of exploring the world in the palm of your hands a year and a half ago. Its name is Periscope and you can download it on your cell phone for free.

The most impressive thing about Periscope is that you can see the activities of people from all over the world, live. If you have a Twitter or Gmail account you can start your account with Periscope.

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