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Video Streaming Services Grow in LATAM

Written by admin on . Posted in Digital, Marketing, Technology

Netflix Streaming

Netflix Streaming

As time goes on, the digital era continues to offer us more services and greater convenience to do things that we couldn’t have imagined before. Today, for example, we have video calls, online information, online storage services, digital ads, etc…. all these things which are now quite common.

One of the technologies that is growing is online entertainment services. These days you don’t have to leave your home to rent a video or purchase movies just to watch them once and store them forever in a box of memories. Today you can rent movies online from the comfort of your home; in fact, there are Video Streaming services for only $9.00 per month.

One of the largest companies in the world, Netflix, has offered this type of service worldwide since 1997. Netflix has revolutionized the digital cinematography market in Latin America; Reed Hastings, founder and CEO said that when he visited Mexico last December.

“We have grown so much in the last three years that we now have approximately 5 million subscribers in Latin America. It’s an incredible growth and we thank our subscribers for that,” said Hastings.

This company has changed the online entertainment experience for people of all ages. It has also contributed to the growth of online digital services, getting more users to be part of the digital era and sparking the interest of other companies to get involved in this type of market.

Stopped and Failed Projects of 2014

Written by Alfredo C. on . Posted in Digital, Marketing, Mobile, Technology

Google Glass, Project Tango, smartwatches, TVs with 5K resolution, projects, and technologies launched in 2014.

Google Glass, Project Tango, smartwatches, TVs with 5K resolution, projects, and technologies launched in 2014.

Since the year has ended and we commonly assess what has happened in previous months, it would be interesting to review what has become of some of the projects announced as possible surprises, what has become of the work, investment and strategies dedicated to them, and whether they grew, disappeared, or merged.

Google Glass

In 2012 Google started the beta phase of Google Glass, a device that since its first announcement and later launch has elicited all kinds of reactions from developers.

Technology experts list some errors that the product has. The first flaw that they indicate is that the brand of the world’s most powerful search engine had a great marketing campaign, but took too long to make it for sale. Secondly, they say that the price is too high for the market.

The Threat to the Chilean Digital System

Written by Eduardo Reyes on . Posted in Americas, Digital, Marketing, South America, Technology

Caution: Switch off internet in cases of political dissent

Caution: Switch off internet in cases of political dissent

In July of 2014, a group of Chilean Parliament members presented a report to Congress stating that the first digital newspaper in Chile was El Mostrador, which in 2003 was also recognized by a body of government. Just a few years earlier in 2001, the same Congress passed Law N° 19.733 which regulates freedom of opinion and information, the exercise of journalism, and social media. These laws widened legislation’s reach to protecting the corresponding good use of media, regardless of the platform (physical or digital).

The same group of Congress members, after revealing their intention to various players within the sector, has proposed to modify the above-mentioned law so that: everyone who has a website or social network with four weekly posts or publications is considered responsible for a social medium. Up to this point it might sound like a reasonable idea, but when you look at the possible consequences, it’s clearly not about a simple modification. According to the judgment of Rayén Campusano, lawyer at the University of Chile, the proposal would mean, among other implications:

Content Marketing for Your Audience

Written by admin on . Posted in Digital, Marketing



Content marketing is one of the most critical components of your overall marketing strategy. Your objective is to create, optimize, and distribute branded content that’s relevant, valuable, and easily consumed by your business’s target audience.

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

Yaveo Service Begins

Written by admin on . Posted in Digital, Marketing, Technology



Due to the popularity of Netflix and Hulu, there has been an explosion of online content providers. This week, U.S. Hispanic consumers just got a new streaming option from DirecTV called “Yaveo”. Yaveo will be Spanish-only, and just like with Netflix, there is no contract or DirecTV satellite subscription required. Going after a Spanish-language audience makes a lot of sense for DirecTV. Not only is the size of this audience growing as part of demographic shifts in the U.S., Latinos also watch 90 minutes more online video per month than the average U.S. consumer, according to a recent Nielsen report.

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The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

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