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Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

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Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

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Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

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Online Advertising Beats TV When It Comes to User Confidence

Written by admin on . Posted in Digital, Marketing, Technology

TV vs. OrdenadorToday digital advertising is part of everyday life and anyone can play an important role, whether it’s as advertisers or customers. However, there still exists some mistrust for some users who think that all forms of paid advertising – TV, print media, digital media, and radio – have a point in favor of the “trust factor”.

The “trust factor” is due to the legacy of previous generations basing their confidence on the recommendations of other people, custom, and the lack of correct information. 

Goodbye Dating Sites, Walter Mercado Has Arrived

Written by admin on . Posted in Digital, Marketing

Sir Walter Mercado

Sir Walter Mercado

The mother of all dating sites is here, and its creator is the “Hispanic father” of Astrology: Sir Walter Mercado.

Yes, you read correctly, Walter Mercado, the renown, eccentric, Latino-Liberace Astrologer, has created a new dating site for Hispanics to find their one true love. That site is called Passionlatinos.com.

To help non-Hispanics understand how ridiculously popular this astrologer is in every Latino household, try to imagine being mesmerized by a person who:

What is Native Advertising?

Written by admin on . Posted in Digital, Marketing, Technology

Advertising

Advertising

Have you heard about native advertising (also known as sponsored-content)? What exactly is native advertising?

Native advertising is the integration of marketing content with a website or service in a way that it doesn’t stand out from the rest of the material presented there. Personally, when I first heard about this term I had a challenging time going through all the different definitions. Coming from a background working in the printing industry, print advertising, and digital marketing I thought I had heard all the possible terms for advertisement.

Does it Bend? Yes, It’s Made to Wear

Written by admin on . Posted in Digital, Marketing, Technology

Arubixs Indiegogo Hoax

Arubixs Indiegogo Hoax

Since Apple released iPhone 6, videos of this new “bending device” have gone viral on social media. Apple’s intention was never to create a “bendable device”. However, others are working on that. Thanks to Arubixs, a San Francisco based company, guys will be wearing a bracelet next year! Sorry, I meant a six-inch smartphone.

Arubixs’ new device, Portal, will be released next year in September. And it will cost approximately $400 USD. Being “wearable” and “bendable” are not its only attractive features. Portal will be waterproof and fireproof, perfect for those who love outdoor activities.

Amazon Launches Its Own Online Advertising Platform

Written by Alfredo C. on . Posted in Digital, Marketing, Technology

Amazon and Google start a silent battle, managing their own online ad networks.

Amazon and Google start a silent battle, managing their own online ad networks.

The online sales giant has been surprising everyone with its marketing strategies for some time; not only for its successful Prime membership formulas which give users access to a wide variety of video and audio content, but also for the recent strategy to access unlimited content for Kindle. And of course there’s its great success in getting products shipped and delivered in just 2 days (exclusively for some zones in the United States), not to mention its persistent Prime Air project.

It has also made some headway in developing mobile and electronic devices, with Kindle as its best and most successful product, unlike the Amazon Fire Phone which has not lived up to the expect level of sales.

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Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

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HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

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HUMOR IN ADVERTISING: COPA AMERICA

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IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

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