Due to the ease and widespread growth of mobile devices, Google has made mobile usability a major priority. This shouldn’t come as a surprise, since one of Google’s policies is to maintain efficient service in the delivery of information, especially in search results (if a user does a mobile search that hits a site not compatible with the device, the user will promptly leave the page and most likely try again from another search engine). Because of this, Google saw itself forced to change its ranking algorithm.
I regret to inform my erudite economy-loving readers that despite the title, I am not going to talk about David Ricardo. I’ve taken the concept from his studies that gave rise to the Law of Diminishing Returns to make an analogy about the growth of mobile devices in Latin America.
And what I have to tell you is that there is good and bad news. The bad news is that according to eMarketer, “the number of mobile phone users in Latin America is growing at an increasingly slower pace.”
Some of you are already familiarized with this new app that gave rise to the idea of exploring the world in the palm of your hands a year and a half ago. Its name is Periscope and you can download it on your cell phone for free.
The most impressive thing about Periscope is that you can see the activities of people from all over the world, live. If you have a Twitter or Gmail account you can start your account with Periscope.
Only two weeks ago I had the opportunity to visit Mexico City and Guadalajara on business. You have to go there to enjoy their food, the friendly people, tequila… almost everything but the traffic. It’s true, there’s a lot of traffic, but when you have a cell phone with Internet connection… it’s bearable.
This last observation made me realize that in a lot of public places, the level of connectivity was extremely high. Whether it was in cafes, food courts, malls, bars, etc., the number of connected users “glued” to their cell phones was no less.
Many of us have seen how most infants from a very early age know how to use a cell phone and a tablet. This surprises us, and we ask ourselves: how is it possible that at their young age (12 months) they can answer a phone call and play videogames like Angry Birds? According to an article published by Cromo.com, these kids are known as the touch generation.