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Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

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Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

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Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

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How to Assess Mobile Usability With Google Webmaster Tools

Written by Alfredo C. on . Posted in Marketing, Mobile, Technology

Google Webmaster Tools

Google Webmaster Tools

Due to the ease and widespread growth of mobile devices, Google has made mobile usability a major priority. This shouldn’t come as a surprise, since one of Google’s policies is to maintain efficient service in the delivery of information, especially in search results (if a user does a mobile search that hits a site not compatible with the device, the user will promptly leave the page and most likely try again from another search engine). Because of this, Google saw itself forced to change its ranking algorithm.

LATAM Mobile Market: Growing, But at Diminishing Rates

Written by Eduardo Reyes on . Posted in Marketing, Mobile, Technology

Market to mobile LATAM.

Market to mobile LATAM.

I regret to inform my erudite economy-loving readers that despite the title, I am not going to talk about David Ricardo. I’ve taken the concept from his studies that gave rise to the Law of Diminishing Returns to make an analogy about the growth of mobile devices in Latin America.

And what I have to tell you is that there is good and bad news. The bad news is that according to eMarketer, “the number of mobile phone users in Latin America is growing at an increasingly slower pace.”

Periscope: “The New Window to the World”

Written by admin on . Posted in Digital, Marketing, Mobile

Periscope

Periscope

Some of you are already familiarized with this new app that gave rise to the idea of exploring the world in the palm of your hands a year and a half ago. Its name is Periscope and you can download it on your cell phone for free.

The most impressive thing about Periscope is that you can see the activities of people from all over the world, live. If you have a Twitter or Gmail account you can start your account with Periscope.

High Connectivity in Mexico

Written by Eduardo Reyes on . Posted in Americas, Marketing, Mexico, Mobile

Mobile México

Mobile México

Only two weeks ago I had the opportunity to visit Mexico City and Guadalajara on business. You have to go there to enjoy their food, the friendly people, tequila… almost everything but the traffic. It’s true, there’s a lot of traffic, but when you have a cell phone with Internet connection… it’s bearable.

This last observation made me realize that in a lot of public places, the level of connectivity was extremely high. Whether it was in cafes, food courts, malls, bars, etc., the number of connected users “glued” to their cell phones was no less.

New Einstein Generation Revolutionizes Mobile Devices

Written by admin on . Posted in Marketing, Mobile

Children and iPads

Children and iPads

Many of us have seen how most infants from a very early age know how to use a cell phone and a tablet. This surprises us, and we ask ourselves: how is it possible that at their young age (12 months) they can answer a phone call and play videogames like Angry Birds? According to an article published by Cromo.com, these kids are known as the touch generation.

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

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Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

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Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

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EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

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Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

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