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Latinos and Mobile Apps

Hispanic Buying Power in Mobile Apps

Written by admin on . Posted in Marketing, Mobile, U.S. Hispanic

Latinos and Mobile Apps

Latinos and Mobile Apps

I was aware that Hispanics are a tremendous buying power in the US, but what I wasn’t aware of was that a huge chunk of their dollars was going to mobile.  A previous article in Reach Hispanic states that Hispanics will spend around $17.6 Billion in 2012, a 30% increase over the previous year. That is a big number, but I was also interested in a new article I found in eMarketer which talks specifically about Hispanics’ spending in mobile applications.

The article says that Hispanics will spend $500 million in mobile apps alone, and apparently one of the reasons is because Hispanics are early adopters of technology and are also more likely than whites to go online using mobile devices.  According to December 2011 research by advisory firm Zpryme, smartphone penetration was 51.5% among the survey group, which was comprised almost entirely of mobile owners from which only 6.1% said they didn’t have a mobile phone.

According to eMarketer, the high adoption rates for smartphones among Hispanics are likely due to the fact that they are on average a young group, and more likely to use mobile devices instead of landlines.

Android vs iPhone, the Evolution of the Mobile Operating System

Written by Alfredo C. on . Posted in Marketing, Mobile, Technology

Android v.s. iPhone

Android v.s. iPhone

The Apple operating system was the first on the mobile device scene when, in June 2007, the first iPhone came out. Within a year, Google’s system would follow and start to become updated and overshadow Apple.

iOS has been witness to minimal changes in 5 years- you could practically say that it has not changed at all. On the other hand, Anroid has changed considerably during the same time. Apple maintained its iOS for a long period of time and the iPhone is practically the same from the beginning; however, later, little by little, they started finetuning its initial design. This is a marked contrast with Android, which has considerably changed its operating system and the devices that run it from day one.

Android Phone

Hispanics and Mobile Spending: An Increase

Written by admin on . Posted in Marketing, Mobile, U.S. Hispanic

Android Phone

Android Phone

According to an article in HispanicPRBlog, Hispanics Will Spend $17.6B on Mobile Devices in 2012 – this from a Zpryme INFOgraphic report entitled “2012 Hispanic Mobile Consumer Trends.”

Based on a survey of Hispanic residents in the U.S., the report found that growth this year will be 30% for purchases of Mobile devices compared to 2011, while App purchases will total $500 Million, an increase of 67%. The report confirms that because Hispanics are less likely to own a home computer than the general market, “as a result, they turn to mobile devices for all-things-web.” (It should be noted, however, that the report seems to count laptops as a mobile device). Recent data from the Pew Hispanic Center and others has shown that Hispanics overindex in both smartphone and tablet penetration. The Zpryme report adds that “almost 20 percent of all social media activity by Hispanic consumers occurs on a smartphone.” After noting the Hispanic predisposition for interacting with online advertising, the article’s author delivers the following punchline: “Leaders in spending on Hispanic marketing have outperformed those firms who have not spent much on Hispanic advertising by 270 basis points in terms of organic sales growth in the United States over the last three years. ”

The report includes many interesting additional stats, including:

Over the next six months Hispanics are likely to purchase: smartphone (24%), laptop (21%), and tablet (18%).
Top three smartphone OS used by Hispanics: Android (27%), Apple (21%), and Blackberry (7%)
Top three mobile devices owned by Hispanics: laptop (70%), smartphone (52%), and mp3 player (42%)
Top three activities online by Hispanics are: (84%) email, (67%) social networking and (54%) video/music

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