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Stopped and Failed Projects of 2014

Written by Alfredo C. on . Posted in Digital, Marketing, Mobile, Technology

Google Glass, Project Tango, smartwatches, TVs with 5K resolution, projects, and technologies launched in 2014.

Google Glass, Project Tango, smartwatches, TVs with 5K resolution, projects, and technologies launched in 2014.

Since the year has ended and we commonly assess what has happened in previous months, it would be interesting to review what has become of some of the projects announced as possible surprises, what has become of the work, investment and strategies dedicated to them, and whether they grew, disappeared, or merged.

Google Glass

In 2012 Google started the beta phase of Google Glass, a device that since its first announcement and later launch has elicited all kinds of reactions from developers.

Technology experts list some errors that the product has. The first flaw that they indicate is that the brand of the world’s most powerful search engine had a great marketing campaign, but took too long to make it for sale. Secondly, they say that the price is too high for the market.

Hispanics Lead the Streaming Shift

Written by admin on . Posted in Digital, Marketing, Mobile, Technology

Streaming video

Streaming video

It’s not surprising to hear from Nielsen that live TV viewing is going down and at the same time video streaming is growing! THE SHIFT has begun.

The numbers:

  • Live TV viewership slid from 147 hours and 1 minute per month last year to 141 hours and 19 minutes this year.
  • Streaming video on the internet went from 6 hours, 41 minutes to 10 hours, 42 minutes – a jump of 63%.
  • Streaming video on a smartphone also soared, up 17% from 1 hour and 25 minutes to 1 hour and 46 minutes.

Sprint’s New Latino CEO Speaks Directly To Consumers

Written by admin on . Posted in Marketing, Mobile, Technology, U.S. Hispanic

Marcelo Claure

Marcelo Claure

In the highly competitive US wireless industry, Sprint has been lagging way behind its competitors.

With their backs against the wall, Sprint has made recent bold moves to stay in the game by hiring a new CEO, and in effect, its new pitch man – Marcelo Claure.

In the new campaign targeting the Hispanic market, Sprint invites Hispanic consumers to “Meet Marcelo” or “Conoce A Marcelo,” the first Latino CEO of a telecommunications company in the US. Native of Bolivia, Marcelo is featured in the new :30 second commercial speaking directly to consumers in Spanish and sharing how he and his family use their mobile phones.

It’s Not About Screen Size; It’s Price

Written by admin on . Posted in Digital, Marketing, Mobile, Technology



Latinos love watching videos and browsing the internet from their smartphones. While iPhones enjoy tremendous popularity in the U.S., Latinos living in the U.S. and LATAM go for Androids.

Now that the iPhone 6 will release a 4.7-inch device, will Latinos still prefer iPhones over Androids? A bigger screen will allow Latinos to watch videos more easily from their device.

Yet as Apple releases iPhone 6 this week, Android will be launching an app that allows you to browse via SMS. Android could not let Latinos go for iPhones so simply; they certainly had ‘an ace under their sleeve.’

“I Can’t Live Without My Smart Phone”

Written by admin on . Posted in Marketing, Mobile, U.S. Hispanic

“I Can’t Live Without My Smart Phone”

“I Can’t Live Without My Smart Phone”

I have a confession: I’m one of those people who can’t imagine life without my smart phone. It’s with me just about everywhere I go and I look at it several times throughout my day…every single day. But I’m not alone. It turns out that most of America is also attached to this constant technological companion.

According to the latest data released by the Pew Internet Project:

  • 90% of American adults have a cell phone
  • 58% of American adults have a smartphone
  • 29% of Cell owners describe their cell phone as “something they can’t imagine living without.
  • 67% of Cell owners find themselves checking their phone for phone for messages, alerts, or calls – even when they don’t notice their phone ringing or vibrating.
  • 44% of Cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.

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The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

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