Comscore just came out with an article stating, “Two out of five Hispanic Millennials are mobile-only Internet users”. I knew that Hispanics love their mobile device, but the numbers really surprised me. It continues: “Among Hispanics, however, 21 percent of digital media users are mobile-only, compared to just 9 percent among non-Hispanics.”
This target segment is extremely valuable; knowing that they access and live on the Internet via their mobile device is huge for marketers.
Bottom line: targeting Hispanic Millennials and not incorporating Mobile is a big mistake.