Featured u.s. hispanic

Pew Research Center

2016 Electorate: Most diverse

The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

read more

Featured us. hispanic

Copa America Centenario

COPA AMERICA CENTENARIO IN USA

Copa America is coming to the U.S. for its 100 year celebration...

Read more

Featured south america

Startup Chile

STARTUP IN CHILE: AT THE BEGINNING OF THE WORLD

Although many people would like to launch a company, it´s not a simple process...

read more

Periscope: “The New Window to the World”

Written by admin on . Posted in Digital, Marketing, Mobile

Periscope

Periscope

Some of you are already familiarized with this new app that gave rise to the idea of exploring the world in the palm of your hands a year and a half ago. Its name is Periscope and you can download it on your cell phone for free.

The most impressive thing about Periscope is that you can see the activities of people from all over the world, live. If you have a Twitter or Gmail account you can start your account with Periscope.

20 Years Later: Fans Still Remember Selena

Written by admin on . Posted in Americas, Marketing, U.S. Hispanic

Selena's statue in Corpus Christi, Texas

Selena’s statue in Corpus Christi, Texas

Selena Quintanilla navigated two cultures and managed to be comfortable in both.

Surprisingly to many, Selena was not a native Spanish speaker. Her Dad taught her to sing Spanish songs phonetically and she studied Spanish so that she could feel more comfortable expressing herself and reaching out to her fans.

April Fools’ Day, an Opportunity to Laugh and Go Viral

Written by Eduardo Reyes on . Posted in Digital, Marketing

April Fools' Day Prank

April Fools’ Day Prank

April 2, 2015

A few days ago I read that yesterday was April Fools’ day, so I made sure to be on the lookout for whatever prank somewhat might try on me. Unfortunately, my sixth sense wasn’t with me and I fell, inevitably, into the most ridiculous of jokes.

Yesterday when I was supposed to go to the bathroom at work, a sign indicated that it was out of service and suggested that I use the bathroom on the opposite side of the building. Without hesitation, I headed over to the indicated bathroom. At this bathroom, there was also a sign that said the same thing. I reflected for 30 seconds on how it could be that it recommended I go to the earlier one, when I already knew that it was bad. Did the Administration not catch their silly mistake? Anyway, the fact is that I realized that the foolish one was me, who had not caught the simple good humor of the Manager in house.

And that was how I decided to look for other examples of practical jokes. I discovered that it is possible to find a massive amount of videos, pictures, signs, etc. from companies that created their own pranks for this day. Some examples I liked were “Honda: The Selfie Edition”

One that struck me as both genius and ridiculous at the same time “A leg up on the competition”.

Also an honorable mention for Tesla Motors, Google Maps, Uber, and Samsung (many more examples can be found on CNN).

If I were to make a ranking, the most outstanding in my judgment is the joke from who we would have least expected one: the scientists at the Large Hydron Collider CERN, who confirmed “the existence of the Force”.

April Fools’ Day has definitely become the perfect excuse to create shareable content that is incidentally entertaining, comical, and commercializable. Worthy of repeating on other days.

How YouTube is reaching Hispanics

Written by admin on . Posted in Digital, Marketing, Social Media, Technology

Spanish-language Ads on Youtube

Spanish-language Ads on Youtube

With 52M Hispanics, the fastest growing minority in the U.S can’t be overlooked, and YouTube knows it. According to the Wall Street Journal, YouTube announced the launching of ‘YouTube Hispanic’ at the Hispanic Marketing Forum in New York on March 11.

“Just like Google Preferred, advertisers can lock up buys against this audience on an upfront basis with audience guarantees – much like the average TV buy,” explains theWall Street Journal.

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

Last month I attended for the 4th consecutive year the Gala by Latino Community Foundation of San Francisco...

read more

Featured technology

iPhone 6

HOW TO UNLOCK YOUR IPHONE 6

This week I share with all of you this tutorial that explains how to unlock any version...

read more

Featured marketing

Coca Cola Ad

HUMOR IN ADVERTISING: COPA AMERICA

As the Copa America approaches kick-off, South American teams and fans...

Read more

Popular Video

emerge americas

EMERGE AMERICAS 2015 OPENS IN MIAMI BEACH

eMerge America kicked off at the Miami Beach Convention Center...

Watch It

Report Center

IAB

IAB INTERACTIVE ADVERTISING OUTLOOK 2014

The Interactive Advertising Bureau released its annual Interactive Advertising Outlook for 2014. Find out what growth and trends you can expect in the industry this year!

Read more