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Pew Research Center

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The upcoming 2016 U.S. elections promise not only to be interesting, but will showcase...

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Featured us. hispanic

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Startup Chile

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Most-Followed Latinos on Twitter Inspire Their Followers

Written by admin on . Posted in Marketing, Social Media

Ricky Martin tweeting

Ricky Martin tweeting

Thanks to social media, we are more connected than ever. It’s amazing how social media brings us closer to our idols, who for many of us are role models.

Twitter has 288 million active users every month. Millions of Twitter users connect daily to follow public figures, friends, news outlets, etc. I have listed below some of the Latinos from the list of the 100 most-followed people on Twitter.

How YouTube is reaching Hispanics

Written by admin on . Posted in Digital, Marketing, Social Media, Technology

Spanish-language Ads on Youtube

Spanish-language Ads on Youtube

With 52M Hispanics, the fastest growing minority in the U.S can’t be overlooked, and YouTube knows it. According to the Wall Street Journal, YouTube announced the launching of ‘YouTube Hispanic’ at the Hispanic Marketing Forum in New York on March 11.

“Just like Google Preferred, advertisers can lock up buys against this audience on an upfront basis with audience guarantees – much like the average TV buy,” explains theWall Street Journal.

Don’t Worry, You Aren’t Losing Facebook Followers

Written by admin on . Posted in Marketing, Social Media

Alcance Media Group on Facebook

Alcance Media Group on Facebook

I was surprised when I saw that our Facebook page had lost 35 likes/followers in one day, March 10. For a moment I thought I was doing something wrong. Then I decided to search for some answers on the Internet and I found out that our company page was not the only one experiencing a decrease of Facebook Likes/followers.

What I found: Facebook is just doing a deep cleaning by getting rid of false and inactive accounts. Apparently, this is not the first time Facebook is doing a ‘deep cleaning’. Last year, a Facebook user asked Facebook support, “How did my page likes decrease from 2,997 to 2,305 in less than 12 hours?!! Help.”

Latino Stories Are American Stories: A Buzzfeed Success Story

Written by admin on . Posted in Marketing, Social Media

Buzzfeed’s Latino audience is now proportionately larger than its white audience.

Buzzfeed’s Latino audience is now proportionately larger than its white audience.

Buzzfeed was able to grow their Latino audience by one simple method: publish content that’s relevant to the reader.

Anyone that has read Buzzfeed knows that each article is tagged with a specific topic and categorized with labels such as “humor,” “serious,” or “wtf.” They cover a variety of subjects in news and entertainment, and although some of the articles are lighthearted, Buzzfeed often publishes serious pieces from the frontline of issues such as immigration, licenses for the undocumented, and human rights violations at detention centers.

Are Latin American Entrepreneurs Advertising on Facebook?

Written by admin on . Posted in Marketing, Social Media

Facebook Ads

Facebook Ads

On February 24, Facebook reached 2 million active advertisers, most of them small businesses. But how many of those come from Latin America?

Facebook has not released information about how many of those two million active advertisers are from Latin America. However, if we look at the top websites Latin Americans visit, we will see that Facebook is catching up with Google.

Featured marketing

Brian Patrick (photographer)

LATINOS IN PHILANTHROPY

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HUMOR IN ADVERTISING: COPA AMERICA

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