Social networking has changed the way we do business. As a result, companies’ marketing specialists have changed their advertising strategies and implemented mobile networking as the new way to reach consumers.
The digital market is focusing on growing business like shops or markets that we use every day – bars, self-service food chains, clothing stores, etc. – which use GPS platforms to market and promote their products, discounts, and services in a specific area.
This application, known as Foursquare, consists of three parts: a mobile app, a social network, and a physical location detector. Used by 30 million users worldwide which have made more than 30,000 million check-ins, it is making quite a boom in the Latin American market. It is adding new users everyday thanks to its easy use and the growing digitalization in Spanish-speaking regions.