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2016 Electorate: Most diverse

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El Chapo Guzmán,Twitter, and Top-of-Mind Branding

Written by admin on . Posted in Marketing, Social Media

El Chapo Guzmán

El Chapo Guzmán on Twitter


I do not advocate the selling of drugs, the consumption of drugs, or any drug related violence. The following statements are all my personal opinions, and they do not reflect the views or beliefs of Reach Hispanic, Alcance Media Group, Twitter, or any of my law-abiding, fellow co-workers.

Mexican authorities captured el Chapo Guzmán, the most notorious drug lord in Mexico, on February 22nd, 2014. The news spread like wildfire. I was watching the news on Univision with my dad the next day and every 15 minutes there was a breaking news: “El Chapo is set to be tried in the United States– Mexico’s President congratulates the officers in their daring operation– Is it the real El Chapo they captured?” or Twitter images on television of his sons tweeting after he was captured.

Neuromarketing Applied to the Internet and Social Networks

Written by Alfredo C. on . Posted in Digital, Marketing, Social Media


Neuromarketing finds its way

The concept is specialized and profound – too scientific, if you will – but its applications are becoming more and more understandable and necessary, especially in the behavior and the dynamic evolution of the web and its users. If each day new consumer groups become involved and change the paradigms that until then have existed, we must adjust our technologies and methods. This is where I believe this application is fundamental.

Mixing brain science with the behavior of consumers, whats that about? More new terms to try to create online trends?

When to Post on Social Media

Written by admin on . Posted in Marketing, Social Media

Ya estoy en Twitter, y luego?

I’m on Twitter, then what?

In the world of digital marketing, especially in the maze of social media marketing gurus, you always hear talk about how to stand out among the cacophony of constant messages. Marketing pros are always looking for the right moment to publish. Merca 2.0 feeds this eagerness to find the user at just the right moment with its infograph.

It shouldn’t be news that, to give an example, it is recommended to advertise on LinkedIn between 7:00 AM and 9:00AM since it’s a site that people see at the beginning of the work day. Also, you don’t need to advertise there on weekends. On the other hand, on Facebook it’s best to advertise in the afternoons (from 1:00 PM to 5:00 PM) and on Wednesdays. It’s assumed that there are many workers that look at the site at the end of the work day. 

Users’ Diversity as a Selling Point for Twitter

Written by admin on . Posted in Marketing, Social Media

Twitter in Spanish

Twitter in Spanish

Twitter, the biggest IPO of 2013, is looking to target its African American and Hispanic users to increase their advertising revenue. Even though we aren’t required to fill out our race or ethnicity into our profiles, Twitter boasts more user diversity and interactivity, with 20% more ethnic minority users, when compared to the internet as a whole.

Twitter has hired a new multicultural marketing strategist, Nuria Santamaria, leading its effort to target black, Hispanic and Asian-American users. She has her sights on Hispanic users as they’re easier to identify when they tweet in Spanish or follow Spanish-language accounts. Last month, Twitter began showing ad agencies data from a coming report saying that Hispanics tweet more often than other users and activity among them rises when the conversation is about technology.

Helping Brands Connect: Facebook’s US Hispanic Product Launch

Written by admin on . Posted in Marketing, Social Media


Facebook bets on US Hispanics

Marketing to US Hispanics has come a long way in the last 5 years.  While there are many triumphs to be celebrated, there is still a long way to go.  An interesting article in Forbes talks about some of the things that brands need to do in order to really connect with US Hispanics, and how Facebook’s new offering will help do just that.

Brands need to genuinely engage with Hispanic consumers, not alienate them with half-hearted attempts to sell them.  They need to understand how Hispanics think and what moves them to act.  They need to find a way to embrace Hispanic cultural values rather than asking/ forcing Hispanics to assimilate.  The payoff is longevity and brand loyalty at higher levels than any other group in the US:

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