In the digital marketing field, measuring results is a day to day issue.
Focusing on the social media world as a digital communications platform- Facebook, to be more exact- there are those who measure the quality, success, and confidence of a strategy based on Likes; though personally, sometimes I think that this method can be misleading.
When we talk about brands like Coca-Cola, Nike, or Apple, we are looking at marketing icons of a global scale; more than brands, they are entities that dictate the standards of image and communication style. Some experts even equate the following of these brands to religions.
In this context, we find big brands on Facebook with hundreds, even thousands, of likes on their pages, even if they are exempt from the smallest notion of content quality and with no concrete direction; a motive for those who think that by just being on and publishing on Facebook, they will experience the same phenomenon as the big brands.