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RockMelt, the Browser with a Social Twist

Written by Alfredo C. on . Posted in Digital, Marketing, Social Media


RockMelt, the Social web browser

With the arrival of Facebook it has become common to leave a tab of your browser open and connected to the network while browsing the web with other tabs. It was this trend that gave light to what we call a “Social web browser,” RockMelt.

Rockmelt is a relatively new web browser whose potential and novelty is “social.” It is based in Chromium, (the open code project behind Google Chrome), and it offers a complete integration with Facebook and the communication mediums which translates into a modified interface.

RockMelt solicita que te registres usando Facebook

RockMelt ask you to register using Facebook

Once installed, it will do something that no browser has done before; ask you to register using Facebook.

Add Your Mom on FaceBook

Add Your Mother on FaceBook, A New Marketing Campaign

Written by admin on . Posted in Marketing, Social Media

Add Your Mom on FaceBook

Add Your Mom on FaceBook

The Central Lechera Asturiana has presented a campaign that asks young people if they would accept or reject a friend request from their mothers on the popular social network.

Mother’s Day is always an excuse to create a myriad of marketing campaigns, however, few have been so original as the campaign by the Central Lechera Asturiana “Add your Mom on FaceBook.”

And the idea has not disappeared- everything started with a video on YouTube. In it, a young man named Álvaro Garrido receives a friend request from his mother, who wants to add him to her FaceBook.

During the short, Álvaro tries to explain to his mother that he is not going to add her because his friends will taunt him, however, he won’t do it in the usual way. He will carry it out with an original and catchy song that will make him a summer “hit.”

On the other hand, the video also gives us his mother’s opinion. Bernice (LeidiMama on Facebook) tries to make Álvaro add him on the social network, promising that she will not put up pictures from his childhood nor fuss over him on the net.

Help Álvaro decide if he should add his mother on FaceBook.

This curious stop directs users to a web page on which, by means of Twitter and Facebook, Álvaro asks the help of internet users in order to make the decision to accept his mother ‘s friend request.

The question is “What would you do? Would you add your mother on FaceBook?”

Cuba develops its own Social Network

Written by admin on . Posted in Caribbean, Digital, Marketing, Social Media, U.S. Hispanic

Red Social Cuba

Red Social Cuba

Facebook is without a doubt the dominant social network around the world, although there are certain countries where other networks predominate. Brazil has Orkut, China has Ren Ren and Russia has VKontakte. Cuba never had its own network until now, with the advent of Red Social. Created by the Cuban Ministry of Education with the aim of connecting universities around the country, the social network is only accessible through an intranet on the island.

News of the network was first reported on the Cuban blog La Chiringa de Cuba by Carlos Alberto Pérez Benitez. The site uses a Facebook clone address that is inaccessible from the United States (just try it: http://facebook.ismm.edu.cu/).  It is also interesting to note that last year Cuba launched its own sort of Wikipedia, Ecu Red which offers a Cuban view of things (often with a strong political tone). Given the political uprising in Egypt earlier this year, which was fueled by participation on Facebook, closed regimes are nervous about the potential for political organizing on social networks. This may explain Cuba’s decision to start Red Social. And since only 2% of Cubans have internet access, it’s unlikely that Facebook will be pursuing legal action about the very similar designs and the use of their domain name any time soon.

Chilean Police: The most popular on Twitter

Written by admin on . Posted in Marketing, Social Media, South America

Carabineros de Chile (Police of Chile)

Carabineros de Chile (Police of Chile)

We have talked several times about the importance of social networks in today’s virtual world, and it seems as the Chilean police has understood that very fast, ranking as the most popular police of Latin America on Twitter.

The institution called Carabineros de Chile (Police of Chile) counts with more than 114’000 followers, growing with 400 followers per day, a popularity which they have achieved to a big extend thanks to the good communication on the social network. News, prevention campaigns, content of public use and traffic updates are only some of the information published daily, besides supplying direct and transparent replies to their followers.

The Twitter account of the Carabineros de Chile is more popular than the ones of Mexico, Colombia, and Argentina, exponents with similar characteristics.

And you….don’t have Twitter yet?

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