Clearly, men and women differ widely on a whole host of subjects. Sports are no exception. It might be argued that men are fundamentally more engaged sports fans and viewers, but a large segment of the world’s female population might argue against that. Regardless, when it comes to viewing habits and reaching sports-oriented consumers, understanding the differences between men and women can be a very valuable bit of knowledge.
A recent study by people who make it their business to study such things indicates that male sports fans favor web viewing over TV; not so much for female sports fans. In fact, male sports fans are twice as likely as their female counterparts to cite the internet as their primary source of sports news and information, 32 percent to 16 percent, according to a new study by the online ad network Burst Media. The survey found that women preferred national sports television programming as their primary sports information source.
The study didn’t indicate why the preferences exist, and so that may be the subject of conjecture.
Overall, however, a slightly higher percentage of fans say that the internet is the best source of sports-related news and information, 31.5 percent, compared to 30.4 percent who chose television. And for those of us trying to sell to this lucrative group or support the efforts of others in doing so, nearly a third of respondents said that they are likely to purchase a product or service endorsed by their favorite sports team or athlete.
So if you want to be a player, take note. Women, TV. Men, web.