For someone who is not exactly a fan of soccer there is an important reason to invest a few hours in watching Copa América: to see how, through ads from different media, a multi-million dollar business is created. It’s amazing to see how each one of the brands make superhuman efforts to stand out on occasions like these.
From Superbowl XLIV (2010 New Orleans vs. Indianapolis) to Superbowl XLVIII (2014 Seattle vs. Denver) the overall viewership numbers from Nielsen have held relatively steady with over 100 million viewers. Yet at the same time, the Hispanic viewership numbers have been increasing. This doesn’t come as a surprise, and in fact each year the Hispanic viewership numbers break new records: from 8 million for XLIV (2010) to nearly 18 million for XLVII (2013).
Ricardo Pérez de Lara is a Mexican driver born in Mexico City in 1975. He began his career in the late ’90s with great success, obtaining titles in the Formula 2 and Formula 3 championships endorsed by the FIA (International Automobile Federation). Since his beginnings in 1997 to the present day, Ricardo has positioned himself as a solid runner and winner.
This month Ricardo makes history as the first Mexican to win the world championship Ferrari Challenge at the Yas Marina circuit in Abu Dhabi, in which he competed against the best 30 riders in the Asia-Pacific, European, and North American regions. Ricardo demonstrated his great talent to achieve victory and carry the anthem of our country in international courts. With a time of 41 minutes, 24 seconds, and 153 milliseconds, Ricardo Pérez de Lara finished the race to win the championship Ferrari Challenge Trofeo Pirelli AM.
It is that time of the year again here in the United States when the United States celebrates Hispanic Heritage month (Sept.15 – Oct.15). This is a time when people recognize the contribution of Hispanics and Latino Americans to the United States and celebrate the groups’ heritage and culture. According to Wikipedia, Hispanic Heritage Week was approved by President Lyndon Johnson and later it was extended to cover a 30-day period by President Ronald Reagan in 1988.
Around 40 thousand Mexicans were present at the Brazil World Cup 2014, supporting the Mexican team. However, the large majority of them did not leave national territory, but instead were Mexicans living in the United States that have a higher income, which is what allowed them to be able to attend one of the most expensive sporting events.
This doesn’t surprise me, since in the United States 17% of the population – that’s 53 million people – have Latin American origins.
According to an analysis from Google, the sport is propelled mainly by young Hispanics, a population of which 50% follow the World Cup. The United States team was cheered on by a double sector that has double nationality and who identify themselves with both countries.